TORONTO, Jan. 25, 2012 /PRNewswire/ -- iSIGN Media
Solutions Inc. ("iSIGN" or "Company" (TSX-V: ISD), a leading
provider of interactive mobile advertising solutions that serves
advertisers, manufacturers, retailers and advertising agencies
throughout North America, today
announced its selection of SSPR as its public relations agency of
record. iSIGN will work with SSPR to expand the company's brand
recognition and communicate its expertise in the use of mobile
technology to capture consumer data, interest and responses in
real-time.
"With installations and activations currently measuring nearly
half a million smartphones and mobile devices daily and near-term
plans to install and activate platforms to reach approximately 1.5
million mobile devices daily across just the Mac's Convenience
Store Inc. ("Mac's") footprint, now is the time to step up
communication about our capabilities, as we continue to scale to
many different retailers," said Alex
Romanov, Chief Executive Officer of iSIGN. "SSPR has more
than three decades of high-tech media outreach experience, which
makes the firm an excellent fit to help us meet our objectives.
SSPR has experience with a vast array of technology and media
companies and also served as the agency of record for one of the
largest daily coupon sites in the world."
As one of the top media relations firms with a strong focus on
clients operating in the digital advertising space, SSPR will
collaborate with iSIGN to increase the visibility of its
multiplatform advertising solutions and broaden communication about
its ability to deliver engaging, rich media, permission-based
messages to consumers.
"The explosive growth of mobile media capabilities and use of
Bluetooth®, Mobile, Wi-Fi and Location-Aware technologies
indicate that iSIGN is uniquely positioned to meet the demands of
customers seeking digital advertising and next-generation couponing
solutions," said Steve Simon, Chief
Executive Officer and Founder of SSPR. "As a leading public
relations company that serves clients at the intersection of
technology and advertising, SSPR will be a valuable asset to iSIGN
in designing and implementing a successful short- and long-term
communication strategy."
A global leader in the use of Bluetooth technology to deliver
real-time, actionable consumer data at a price that is up to 100
times more affordable than traditional marketing methods, iSIGN is
a true innovator in the digital advertising sector. The company is
currently using its iSIGN wireless IMS system at 500 Mac's
locations and 41 digital signs in the City of Calgary's parks and recreation
buildings to gauge audience reactions to in-store marketing
messages and track shopper behavior, delivering unprecedented,
real-time insights and daily metrics. The company plans to launch
the system to numerous additional Mac's and City of Calgary locations by the end of
February 2012.
About iSIGN Media
iSIGN Media is a North American leader in multiplatform
advertising solutions that utilize Bluetooth, Mobile, WiFi and
Location-Aware technologies to deliver rich media, permission-based
messages to engage consumers more deeply and cost-effectively. The
resulting business intelligence and real time metrics, gathered
through iSIGN's patent-pending advertising platform, deliver
insights into emerging consumer behaviors that help advertisers
measure their efforts and make better business decisions to
increase ROI and customer loyalty. Headquartered in
Richmond Hill, Ontario, with
R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to
become the largest owner/operator of in-store digital media in
Canada with 5,600 digital signs in
1,400 locations. Partners include: AOpen America Inc. and IBM, with
solution distribution by BlueStar Inc. iSIGN is publicly traded in
Toronto (TSX.V) Additional
information can be found at www.isignmedia.com.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility or accuracy of this
release.
SOURCE iSIGN Media Solutions Inc.