HOLMDEL, N.J., Oct. 3, 2019 /PRNewswire/ -- Vonage (NYSE:
VG), a global business cloud communications leader, today announced
that Inside Marketing, who partners with technology companies
to accelerate inside sales, has experienced rapid growth and major
gains in performance and productivity by implementing Vonage's
NewVoiceMedia (NVM) contact center solution.
Inside Marketing is a fast-growing organization focused on lead
generation and relationship building for technology companies such
as Google, HP and Oracle. Headquartered in London, the company creates success for its
B2B customer base by calling prospective clients for data,
appointment setting, event support, sales recruitment and contact
syndication. With a global network of over one million contacts,
Inside Marketing delivers intelligent client relationship building
systems which use data to improve targeting, customer experience
and sales success.
Inside Marketing deployed Vonage's NVM solution to improve
outbound calling efficiency for its team of 80 agents. The inside
sales solution is designed to scale as rapidly as the business and
deliver sales excellence in line with the company's objectives.
Functionality such as automated outbound dialing, flexible caller
line identification and instantaneous CRM updates are provided with
99.999% platform availability.
The NVM solution integrates with Salesforce, which was critical
to Inside Marketing. This combination provided the insight needed
to drive growth. Reports are now available in real-time, covering
the number of calls made, how many connected, how many lead to
meetings and when the best time is to make contact. This improved
reporting offered through the NVM solution provides significant
benefits to Inside Marketing by enabling the company to provide
better insights to clients.
Within a year of implementing Vonage's NVM solution, Inside
Marketing has seen major performance improvements including:
- Rapid growth and an uplift in call engagement of 11
percent.
- The solution's integration with Salesforce has also raised
productivity by 10 percent in just two months. Agents can now
easily 'click-to-call', meaning time to dial is 100 percent faster,
and data fields previously written manually are now automated,
saving more time in wrapping calls.
"The sophistication of Vonage's NVM platform really stood out
compared to others we considered," says Jonathan Hewerdine, Director of Operations at
Inside Marketing. "Only a few months on and the system has proven
to be a massive improvement on the legacy platform. The
implementation was swift and well planned, with the team working
closely with us from proof of concept through to UK and then
European roll-out. I can't praise them highly enough."
Hewerdine continues, "Overall, Vonage's solution has given us
more intelligent and insightful data to better plan activity for
clients, allowing agent time to be used more efficiently. The
quality of our Business Development Team is also improving as we
can train more effectively using instantly-available call
recordings which capture all elements of the call – from whispers
and notes, to who was listening, and more. Our agents appreciate
the ability to listen to their own calls immediately and this
increases their engagement."
Ken McMahon, Senior Vice
President, Customer Success at Vonage, comments, "It's great to see
that Inside Marketing has experienced such incredible success with
our NewVoiceMedia solution. Not only has Inside Marketing
experienced new business growth, it's also boosted connection rates
with new clients, improved its performance and enhanced the
customer service experience. And of course, as a cloud solution,
our technology will continue to support the company throughout its
rapid future growth."
To learn more about Inside Marketing and the impact of Vonage's
NewVoiceMedia solution, read the case study at
www.newvoicemedia.com.
Salesforce and others are trademarks of Salesforce.com, Inc.
About Vonage
Vonage (NYSE:VG) is redefining business
communications, helping enterprises use fully-integrated
unified communications, contact center, and programmable
communications solutions via Nexmo, the Vonage API Platform, to
improve how business gets done. True to our roots as a technology
disruptor, we've embraced technology to transform how companies
connect, collaborate and communicate to create better business
outcomes. Vonage's fully-integrated cloud communications platform
built on a microservices-based architecture enables businesses to
collaborate more productively and engage their customers more
effectively using intelligent interactions across all channels,
including messaging, chat, social media, video and voice.
Vonage's NewVoiceMedia solution provides contact center and
inside sales technology that enables businesses to create
exceptional, emotive customer experiences to serve better and sell
more. Built from a true cloud environment, the award-winning
solution integrates all communications channels without expensive,
disruptive hardware changes and plugs straight into your CRM for
full access to hard-won data.
Vonage Holdings Corp. is headquartered in New Jersey, with offices throughout
the United States, Europe, Israel, Australia and Asia. Vonage® is a registered trademark of
Vonage Marketing LLC, owned by Vonage America Inc. To follow Vonage
on Twitter, please visit www.twitter.com/vonage.
To become a fan on Facebook, go to www.facebook.com/vonage. To
subscribe on YouTube, visit www.youtube.com/vonage.
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SOURCE Vonage
