This Holiday Season, 90% of Singaporeans Choose International Over Domestic Travel: UserTesting Survey
20 12월 2022 - 10:41PM
Business Wire
Over 50% of respondents revealed taking smaller
and simpler trips this season
UserTesting (NYSE: USER), a leader in video-based human insight,
recently conducted a survey in Singapore, to understand consumer
travel trends this holiday season. As COVID cases have
significantly decreased worldwide, the survey revealed that 70%
of Singaporeans have a holiday planned this year-end.
Interestingly, despite rising costs due to inflation, a large
number of Singaporean respondents (90%) are traveling overseas for
their next trip, while only 10% are traveling within the
country.
However, with increasing prices due to inflation, most
Singaporeans are cost-cutting while planning their travels. The
survey revealed that 40% of Singaporeans are now taking fewer trips
than before, while 40% are opting for cheaper accommodations rather
than luxurious stays.
Inflation Leads To Change In Travel
Plans
Along with the rest of the world, Singapore too is bearing the
brunt of inflation. With regard to travel during the holiday
season, 80% of Singaporeans reported altering their plans and
taking an economical route by choosing cheaper destinations to keep
their expenses in check. According to 50% of Singaporeans, the
highest cost spike is being observed in flight tickets, while 30%
reported witnessing a sharp uptick in food and city travel
prices.
Out of the Singaporeans who are not traveling anywhere this
year, 70% are prioritizing savings, thereby making minimal
expenses during the last leg of 2022.
Singaporeans Prioritise Family Trips
This Holiday Season
Family bonding emerged to be of prime importance for
Singaporeans this holiday season. As per the UserTesting survey,
50% of respondents mentioned that they will be traveling with
their families instead of friends this year. Additionally, in
terms of travel priorities in the near future, 50% of Singaporeans
are more inclined towards simple, short, and lowkey vacations while
some are also visiting their families to spend quality time with
loved ones. However, the overall sentiment for the long run is to
plan extended international trips instead.
Meanwhile, 40% of Singaporeans also reported that they want
their holidays to be luxurious and wellness-focused with minimum
inconvenience and maximum amenities.
International Travel—Top Choice For
Singaporeans
As the looming threat of COVID-19 forced many to be stuck inside
their homes for more than two years, Singaporeans are now looking
to travel more frequently. As per the survey, 80% of
Singaporeans stated their willingness to plan more foreign trips
instead of traveling within their country. Most respondents
stated the reason as wanting to make up for lost time and moving on
to explore newer destinations outside of Singapore.
Additionally, Singaporeans are equally balanced when it comes
to choosing their dream travel destination, with 20% each for
cities, mountains, beaches, countryside, and more.
About UserTesting UserTesting (NYSE: USER) has
fundamentally changed the way organizations get insights from
customers with fast, opt-in feedback and experience capture
technology. The UserTesting Human Insight Platform taps into our
global network of real people and generates video-based recorded
experiences, so anyone in an organization can directly ask
questions, hear what users say, see what they mean, and understand
what it’s actually like to be a customer. Unlike approaches that
track user behavior then try to infer what that behavior means,
UserTesting reduces guesswork and brings customer experience data
to life with human insight. UserTesting has more than 2,500
customers, including more than half of the world’s top 100 most
valuable brands according to Forbes. UserTesting is headquartered
in San Francisco, California. To learn more, visit
www.usertesting.com
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version on businesswire.com: https://www.businesswire.com/news/home/20221220005469/en/
UserTesting, Inc. Andy Dear press@usertesting.com
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