Transforming the Advertiser Experience by
Simplifying and Enhancing Ad Buying, Optimization, Reporting, and
Insights
ATLANTA, Oct. 3, 2024
/PRNewswire/ -- Orange Apron Media, the retail media division
of The Home Depot, today announced the launch of a brand-new
advertiser experience. Orange Access, powered by Vantage, is an
industry-leading tool that lets advertisers plan, activate,
optimize, and report on their media campaigns with The Home Depot,
through a single, easy-to-use platform. This builds on Orange Apron
Media's introduction of self-service capabilities launched earlier
this year to help advertisers expand campaigns using audience
extensions beyond HomeDepot.com.
Along with campaign activation and management, Orange Access
features a sophisticated Insights module that provides advertisers
with custom campaign data and business intelligence. Advertisers
can leverage these real-time dashboards and export features to
better understand how their campaigns performed, allowing them to
make changes or improvements to meet their business needs.
"Orange Access transforms the advertising experience for Orange
Apron Media's partners and is a giant leap forward in helping
suppliers effectively and frictionlessly meet customers at the
closest point of purchase," said Melanie
Babcock, vice president of Orange Apron Media and
Monetization. "Our new platform empowers advertisers with
easy-to-use, self-service tools and insights to create impactful
campaigns to help them advance their business."
Orange Access capabilities allow advertisers to:
- Launch onsite and offsite campaigns and access detailed
reporting all in one easy-to-use platform
- Seamlessly set up campaigns through a guided tutorial promoting
best practices and optimal outcomes
- Easily build banner ads with improved creative technology and
control
- Real-time campaign pacing information to ensure campaigns are
effective and efficient
- Improved placements and targeting to help brands reach
customers at optimal times and locations on onsite and offsite
- Intuitive measurement and reporting dashboards featuring media
diagnostics and key business metrics like single platform
attribution and in-store sales for onsite
- Enhanced and centralized billing and reconciliation
To enhance Orange Access' ad server capabilities, Orange Apron
Media collaborated with Pentaleap and Kevel. With their expertise
and technology, this solution can deliver improved onsite campaign
performance and advance onsite advertising inventory to meet
suppliers' needs.
"We are always listening to our supplier partners' feedback,
identifying new opportunities, and shaping a better experience for
the future. Whether it is new ad units, a unified user interface,
or enhanced measurement capabilities, we believe when we provide
better solutions for our advertising partners, it ultimately
creates a more relevant shopping experience for our customers,"
said Babcock.
To learn more about Orange Apron Media and tap into the power of
the home improvement customer, visit www.orangeapronmedia.com.
ABOUT THE HOME DEPOT
The Home Depot is the world's largest home improvement specialty
retailer. At the end of the second quarter, the company operated a
total of 2,340 retail stores and over 760 branches across all 50
states, the District of Columbia,
Puerto Rico, the U.S.
Virgin Islands, Guam, 10 Canadian provinces and Mexico. The Company employs over 465,000
associates. The Home Depot's stock is traded on the New York Stock
Exchange (NYSE: HD) and is included in the Dow Jones industrial
average and Standard & Poor's 500 index.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/orange-apron-media-announces-new-comprehensive-self-service-ad-platform--orange-access-302266068.html
SOURCE The Home Depot