Build-A-Bear Workshop and Major League Baseball Properties Team Up for a Season of Family Fun
17 4월 2012 - 10:41PM
Business Wire
Build-A-Bear Workshop®, the interactive entertainment retailer
of customized stuffed animals, is continuing its relationship with
Major League Baseball Properties (MLBP) to bring fans a variety of
ways to show their team spirit this season. This is the ninth
consecutive year that Build-A-Bear Workshop has joined with MLBP to
provide Guests with furry fun for the whole family and as the
baseball season gets underway with opening day games across the
country, the company is stepping up to the plate with a lineup of
bear-sized MLBP merchandise that is sure to be a hit with fans of
all ages. The merchandise is available at Build-A-Bear Workshop
stores and online at buildabear.com®.
Guests can create the ultimate stuffed animal fan with this
baseball assortment, which includes club uniforms, tees and hats
ranging in price from $6- $16. The officially licensed MLBP
merchandise closely resembles what the players wear on the field,
including big league style jerseys, baseball pants, stirrup socks
and official team logos on the uniforms. Additionally, Build-A-Bear
Workshop is giving young fans the chance to receive exclusive
team-branded stuffed animals at select Game Day Giveaway events
throughout the season.
“A trip to the ballpark is a favorite family pastime and
Build-A-Bear Workshop is proud to be a part of the fun,” said
Maxine Clark, Build-A-Bear Workshop founder and chief executive
bear. “We are excited to build our relationship with Major League
Baseball Properties to continue offering our Guests creative ways
to show their team spirit and enjoy the game all season.”
At the Build-A-Bear Workshop Make Your Own Mascot locations,
fans can take the ballpark fun home with them. The mascot store
locations are open during all home games and provide the same
experience and interaction as mall-based Build-A-Bear Workshop
retail locations. Make Your Own Mascot store locations include:
- Make Your Own Lou Seal™ at AT&T
Park™ in San Francisco
- Make Your Own Fredbird™ at Busch
Stadium™ in St. Louis
- Make Your Own Screech™ at Nationals
Park™ in Washington D.C.
The in-stadium stores carry a full line of officially licensed
MLBP stuffed animals, branded team mascots and furry friend-sized
clothing and accessories. You can make-your-own stuffed animals
ranging in price from $15-$24 and they can be geared up in
officially licensed, team specific clothing and accessories to make
the ultimate baseball fan.
Fans of the 2011 World Series Champions™ can make their own
Cardinals™ World Series Champions Bear ($20) at the Make Your Own
Fredbird store at Busch Stadium. This collectible furry friend
proudly wears the 2011 World Series Champions emblem with the
Cardinals logo on its paw. With a cute baseball for its nose, this
bear is sure to be a grand slam.
Select MLBP merchandise is available at Build-A-Bear Workshop
retail locations and online at buildabear.com®.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that
offers an interactive make-your-own stuffed animal
retail-entertainment experience. There are more than 400
Build-A-Bear Workshop stores worldwide, including company-owned
stores in the U.S., Puerto Rico, Canada, the United Kingdom and
Ireland, and franchise stores in Europe, Asia, Australia, Africa,
the Middle East, Mexico and South America. Founded in St. Louis in
1997, Build-A-Bear Workshop is the leader in interactive retail.
Brands include make-your-own Major League Baseball® mascot
in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with
its award winning virtual world and entertainment destination
website at bearville.com™. The company was named to the FORTUNE 100
Best Companies to Work For® list for the fourth year in a row in
2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of
$394.4 million in fiscal 2011. For more information, call
888.560.BEAR (2327) or visit the company's award-winning website at
buildabear.com®.
About the Build-A-Bear Workshop Friends Count
Celebration
Throughout 2012, Build-A-Bear Workshop® is celebrating its 15th
birthday and 100 million furry friends made. To thank Guests for
helping the company reach these milestones, Build-A-Bear Workshop
is hosting a yearlong “Friends Count” celebration. The celebration
includes in-store events and charitable activities. The company is
also inviting Guests to share and read stories about others who
have made furry friends at Build-A-Bear Workshop at the website
buildabear.com/stories. For more information and updates on
Build-A-Bear Workshop and the yearlong “Friends Count” initiative,
visit buildabear.com® .
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball
Properties (MLBP) in 1966 as the Clubs’ agent for marketing and
trademark licensing and protection. Major League Baseball
Properties is responsible for managing consumer licensing
activities, developing national advertising campaigns, cultivating
sponsorship opportunities with major consumer brands and
corporations, growing the game and the business of baseball outside
the United States and creating national marketing programs in
conjunction with Clubs, broadcast rights holders and national
sponsors. MLBP also operates a full-service video and audio
production unit (Major League Baseball Productions), a publishing
division and stock photo licensing agency, and manages logistics
for the All-Star Game and World Series as well as all other special
events. For more information on Major League Baseball, log on to
www.MLB.com.
TRADEMARKS
We would like to thank you for your interest in covering our
business. As you write your story, we would ask that you use our
full name: Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name
and our registered trademark of Build-A-Bear Retail
Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
Build A Bear Workshop (NYSE:BBW)
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