DALLAS, June 17 /PRNewswire-FirstCall/ -- Blockbuster
Inc. (NYSE: BBI, BBI.B), a global leader in entertainment,
announced the exclusive release of "The Greatest" in stores,
by mail, on demand and through BLOCKBUSTER Express kiosks for the
first 30 days after release as part of Blockbuster's Premieres
program.
"We're pleased to bring 'The Greatest' exclusively to
Blockbuster customers for the first 30 days after its release.
Our goal is to provide our customers hot new movies as soon
as they are released, whether they are shopping in a participating
store or at a BLOCKBUSTER EXPRESS® vending kiosk, members of our by
mail service, or browsing through our expansive On Demand library
while they are sitting in their living room with their Blockbuster
connected device," said Joyce
Woodward, Blockbuster SVP, Film. "In addition to
'The Greatest,' our customers can enjoy immediate
availability of other popular films from the major studios,"
Woodward said.
Starring Susan Sarandon,
Pierce Bronson, and 2010 Academy
Award-nominee Carey Mulligan,
"The Greatest" is a powerful emotional drama following the
family tragedy of the Brewer family. Months after
Allen and Grace Brewer's oldest son,
Bennett, dies in a car crash, a young woman, Rose, appears at their
doorstep and announces that she is pregnant with Bennett's child.
The Brewers are forced to take her into their home. At first,
Rose's presence threatens to tear the family even further apart
but, after time, Rose brings the grief-stricken family back
together. The first feature film from writer and director Shana
Feste, "The Greatest", received its world premiere at the
2009 Sundance Film Festival.
BLOCKBUSTER On Demand is available on PCs as well as millions of
internet-connected televisions, Blu-ray disc players, DVRs, and
mobile devices, bringing consumers instant access to the latest
movies, with new releases available the same day as DVD/Blu-ray.
Customers may select from thousands of movies including the hottest
new releases and classic movies, directly on their TV set and with
no monthly fee. BLOCKBUSTER On Demand offers a seamless viewing
experience across connected consumer electronics devices.
Learn more about BLOCKBUSTER On Demand at
blockbuster.com/ondemand.
About Blockbuster
Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider
of rental and retail movie and game entertainment. The Company
provides its customers with convenient access to media
entertainment anywhere and any way they want it - whether in-store,
by-mail, through vending and kiosks or digital download. With a
highly recognized brand name and a library of more than 125,000
movie and game titles, Blockbuster leverages its multi-channel
presence to further build upon its leadership position in the media
entertainment industry and to best serve the two million daily
global customers and more than 50 million annual global customers.
The company may be accessed worldwide at www.blockbuster.com.
SOURCE Blockbuster Inc.