UNCA Unica (MM)

Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced that its award-winning Pivotal Veracity eDesign Optimizer now provides email rendering across the industry's leading web and mobile browsers. These new preview capabilities help marketers ensure that email and web pages will be displayed appropriately on a full range of traditional and mobile email clients and web browsers.

According to a recent Nielsen study, "What Americans Do Online," email remains the top mobile internet activity -- time spent emailing on mobile devices increased from 37.4 percent to 41.6 percent. eDesign Optimizer enables marketers to verify that website and landing pages properly render across major web and mobile browsers -- from Internet Explorer to Firefox, which combined account for more than 83 percent of the global market. The solution supports Firefox 3.5 and 3.6 as well as Internet Explorer 6, 7, and 8 -- support which no other delivery optimization provider offers.

Additionally, eDesign Optimizer provides email rendering for major smartphones and tablets -- from BlackBerry to iPad. In fact, a 2010 survey from RingCentral noted that 34 percent of business professionals conduct more business from smartphones than from desktop PCs.

"It's no newsflash that mobile email and mobile web continue their rapid ascent, but what good is a beautifully rendered email if a landing page renders poorly within a browser on a mobile device," said Michelle Eichner, vice president, product management, Unica. "It's critical for today's marketers to see what their email and subsequent landing pages will look like on mobile devices and across mobile browsers."

"Optimizing sites across multiple platforms is a challenge faced by many marketers, who strive to make their sites not only compatible with, but accessible across different devices," said Dylan Boyd, vice president, sales & strategy, eROI. "Pivotal Veracity's new email post-click browser rendering ensures a positive customer experience throughout the entire process. Marketers can successfully validate that their brand and messaging is properly conveyed, whether their customers choose to read email on a desktop, or via web-based or mobile-based email client and browser."

Examples of mobile browser rendering images can be found here or at http://www.pivotalveracity.com/email-marketing-solution/email-rendering.html.

About Unica Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Contacts: Dan Ring Unica 781-487-8641 dring@unica.com