The addition of EVA Air advances Sabre's
multi-source content strategy by expanding booking options for
travel agencies
SOUTHLAKE, Texas and SINGAPORE and TAIPEI CITY, Taiwan , Nov. 21,
2024 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), a leading software and
technology provider that powers the global travel industry, today
announced New Distribution Capability (NDC) connectivity from
Star Alliance member and five-star
SKYTRAX airline, EVA Air, through Sabre's global multi-source
content platform.
With this new connection, EVA Air's NDC content will be
seamlessly integrated into Sabre's global distribution system
(GDS), allowing travel agencies and corporate buyers to compare
flight options with greater efficiency and transparency. This move
aligns with EVA Air's commitment to improving the customer
experience by offering more personalized and flexible fare choices.
Additional information will be released by the airline in the
coming months.
"Implementing our NDC connection to Sabre's global travel
marketplace is an exciting milestone for EVA Air as we continue to
expand our distribution strategy," said EVA Air Vice
President, Digital and Information Planning, Eric Chiu. "By participating in Sabre's
extensive global marketplace and activating NDC capabilities, we
are able to deliver an even higher level of service to
travellers."
NDC is designed to enhance airline retailing by enabling
carriers to distribute more diverse and real-time travel options
through third parties. By integrating and normalizing NDC offers,
Sabre gives travel agencies and corporate buyers an efficient way
to shop, book and service airlines' NDC offers alongside
traditional content and low-cost carrier options by using Sabre's
APIs and travel agency booking platforms, Sabre Red 360 and Sabre
Red Launchpad™. Travel sellers will have more options to customize
the travel experience for their clients.
"We're delighted that EVA Air has chosen to join the growing
number of airlines globally who are activating NDC connections
through Sabre," said Kathy
Morgan, Senior Vice President of Product Management,
Distribution Experience, Sabre Travel Solutions. "It is another
proof point of our commitment to providing airlines with the
solutions they need to retail fares and offers in a way that makes
sense for their business growth, while providing travel agencies
with a seamless way to shop, book, and manage all types of airline
content."
Established in 1989, EVA Air now offers around 60 international
routes. EVA Air's network includes regional and international
services to destinations across Asia
Pacific, Europe,
Canada, and the United States.
About Sabre Corporation
Sabre Corporation is a software and technology company that takes
on the biggest opportunities and solves the most complex challenges
in travel. The Company connects travel suppliers and buyers around
the globe and across the ecosystem through innovative products and
next-generation technology solutions. Sabre harnesses speed, scale
and insights to build tomorrow's technology today – empowering
airlines, hoteliers, agencies and other partners to retail,
distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information visit www.sabre.com.
About EVA Air
EVA Airways, established in 1989,
had lofty goals when EVA made its maiden flight on July 1, 1991. Today, we serve a global network
that connects Asia to Europe, North
America and Oceania and links more than 60 major business
and tourist destinations. We fly to every region and extend
passenger and cargo services worldwide by code-sharing flights with
other leading airlines.
For more information visit www.evaair.com
SABR-F
Media Contacts:
Kristin
Hays
Kristin.hays@sabre.com
Chandra Moyse
Chandra.moyse@sabre.com
Investors
Brian
Evans
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation