Emergency Pizzas are saving the day for Squid
Game players
ANN
ARBOR, Mich., Dec. 3, 2024
/PRNewswire/ -- Domino's Pizza Inc. (NYSE: DPZ)
is joining forces with Netflix Inc. (NASDAQ:
NFLX) to prove that an Emergency Pizza can save the day –
even in the high-stakes realm of Squid Game. As the hit
Netflix series approaches its season two debut on Dec. 26, Domino's is activating at Squid Game:
The Experience to give away free Emergency Pizza for a year to
players with the lowest scores – just in time for when they need it
most. On Dec. 12, the player with the
lowest score from each competing group in Squid Game: The
Experience at Manhattan Mall in New York
City will win free Domino's Emergency Pizza for a year.
"Those who watch Netflix's Squid Game know that losing is
the ultimate emergency, but Domino's is here to turn that around,"
said Kate Trumbull, Domino's
executive vice president – chief marketing officer. "We're making
lemonade out of lemons for players by solving their heart-pounding
predicament with free pizza for a year, so they can have Domino's
whenever their next emergency happens."
Squid Game: The Experience is a fully immersive experience based
on Netflix's Squid Game series. Players can compete in five
challenges inspired by the show. A member of the Pink Guard will
present the losing player out of each group with free Emergency
Pizza for a year, awarded in the form of $500 in gift cards within a custom Domino's and
Squid Game Dalgona tin.
This is the second time Domino's has partnered with Netflix. In
2022, Domino's teamed up with the most popular streaming service in
the world to launch a first-of-its-kind mind ordering app, prior to
the season four premiere of Stranger Things.
"We're thrilled to work with Netflix on yet another fun and
unexpected brand integration," said Trumbull. "Our Squid
Game activation brings Emergency Pizza to more people, in more
places than ever in ways you never would've guessed!"
Squid Game and Domino's Emergency Pizza
Campaign
Want even more of Domino's and Squid Game?
As part of a broader partnership with Netflix, Domino's has
launched custom Squid Game TV spots, which showcase
Emergency Pizza deliveries that are made in the nick of time –
rescuing players from some of the most nerve-wracking moments from
Squid Game season one:
- "Red Light Green Light"
- "Dalgona Challenge"
"We're excited to partner with Domino's again as they
continually push creative boundaries. Their Emergency Pizza
campaign was the perfect fit for Squid
Game because if anyone understands an emergency, it's the
players in the game itself," said Magno
Herran, vice president of partner and brand marketing at
Netflix. "We took the most iconic games from the series and
reimagined what would happen if the players had Emergency Pizza to
save them. The custom spots will also run on Netflix's ad-supported
plan, so our members can see them as they watch the show, and we're
excited to extend the campaign across the Squid
Game universe at The Experience in New York City, where fans can enjoy Emergency
Pizza, just like the players."
Additional Domino's Emergency Pizza Brand
Partnerships
Domino's partnership with Squid Game is
the newest brand partnership surrounding Emergency Pizza. In
October, Domino's made its debut in gaming by teaming up with
Amazon and Twitch to integrate Emergency Pizza into their new game
created in Fortnite – The Glitch*. Domino's also
partnered with Olive & June to bring pizza and beauty
enthusiasts an Emergency Pizza Mani Kit, as well as Instant Mani
Press-On Nails.
To learn more about Domino's Emergency Pizza program, visit
dominos.com/emergencypizza.
*This is not created, sponsored, endorsed or administered by
Epic Games, Inc.
About Squid Game:
Created by Hwang Dong-hyuk, Squid Game premiered in
2021 and quickly became Netflix's most popular title ever. This
global sensation boosted interest in K-content, iconic moments went
viral, Vans slip-on sneakers sales increased 8,000%, and Halloween
costumes sold out around the world, solidifying its place in pop
culture. The series made Emmy history with first-ever wins for a
non-English language series. Following this success, Netflix
debuted Squid Game: The Challenge, the Emmy nominated and
BAFTA winning reality series that also topped the Netflix Global
Top 10. The franchise continues to expand with Squid Game: The
Experience, a touring activation where fans can play
series-inspired games; Squid Game: Virtuals, a Webby-winning
VR adventure; and in 2024, a multiplayer video game, Squid Game:
Unleashed. Squid Game season 1 is now on Netflix, with
season 2 debuting on December 26 and
the third and final season arriving in 2025.
About Domino's Pizza®
Founded in 1960,
Domino's Pizza is the largest pizza company in the world, with a
significant business in both delivery and carryout pizza. It ranks
among the world's top public restaurant brands with a global
enterprise of more than 21,000 stores in over 90 markets. Domino's
had global retail sales of over $18.9
billion for the trailing four quarters ended
September 8, 2024. Its system is comprised of independent
franchise owners who accounted for 99% of Domino's stores as of the
end of the third quarter of 2024. In the U.S., Domino's generated
more than 85% of U.S. retail sales in 2023 via digital channels and
has developed several innovative ordering platforms including seven
unique ways to order Domino's.
Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com
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