New National Geographic-Lindblad Expeditions
Brand Identity, Including New Logos and Website, to Begin Rollout
Worldwide
NEW
YORK, Sept. 26, 2024 /PRNewswire/ -- For
more than 20 years, the collaboration between Lindblad Expeditions
and National Geographic has been synonymous with small-ship modern
expedition cruising. Today, the two companies are taking their
industry-defining relationship to the next level with the debut of
a new name and refreshed co-branded identity, National
Geographic-Lindblad Expeditions.
The launch of the new co-brand represents a significant
milestone in the long-term extension and expansion of the strategic
relationship between Lindblad Expeditions, National Geographic, and
The Walt Disney Company. The move was made possible under the
new 17-year agreement between the three innovative brands
announced in November 2023, which
granted Lindblad Expeditions global rights to the National
Geographic brand for expedition cruises until at least 2040.
"With the launch of our new National Geographic-Lindblad
Expeditions co-branded identity, we made the strategic decision to
lead with the power and name recognition of National Geographic,
bolstered by Lindblad Expeditions' rich heritage as the pioneers of
modern expedition cruising," said Sven-Olof
Lindblad, founder and CEO, Lindblad Expeditions. "Together
with National Geographic and The Walt Disney Company, we will be
demonstrating the power of this new co-brand and improved name
recognition, which will be vitally important as we expand our
footprint in key growth markets around the world. We strongly
believe that this updated co-brand will drive consumer intent,
search efficiency and conversion, bringing more discerning
travelers on board our growing fleet."
"National Geographic-Lindblad Expeditions embarked on an
exciting future together more than 20 years ago, and I am proud to
see that relationship and shared vision continue to expand through
the launch of this co-brand," said Stephanie Young, President, Disney Vacation
Club, Adventures & Expeditions and Disney Institute.
"Discovering the world with National Geographic and Lindblad
Expeditions is one of the most educational and insightful ways to
travel. The knowledgeable Naturalists and Expedition Leaders on
board, state-of-the-art equipment and capability of these ships
take guests on a journey unlike any other, educating travelers and
inspiring them to conserve the world around them."
"Over the past two decades, National Geographic and Lindblad
Expeditions have traveled the world together, united by a shared
dedication to purposeful exploration," added Jill Tiefenthaler, chief executive officer,
National Geographic Society. "With the refreshed National
Geographic-Lindblad Expeditions co-branded identity, we're
embarking on the next phase of our long-standing partnership,
looking ahead to many more years of deep discovery and meaningful
conservation work that will continue to educate, embolden and
inspire future generations of global changemakers."
The new National Geographic-Lindblad Expeditions co-branded
identity and logo will be fully implemented across all
owned-marketing channels by the end of the year, starting today
with the launch of the redesigned consumer website,
www.expeditions.com. In early 2025, the co-brand will debut
a sweeping omnichannel consumer and trade marketing campaign—the
largest in Lindblad Expeditions' history—powered in part by the
reach of The Walt Disney Company. The implementation of new
branding across Lindblad Expeditions' growing fleet of 20 owned,
leased and chartered vessels will begin in 2025.
With its pioneering history in modern expedition cruising,
Lindblad Expeditions has expertly led curious and discerning
travelers on journeys of deep discovery to the farthest reaches of
the planet for more than half a century. For the past two decades,
Lindblad Expeditions and National Geographic have collaborated
through a shared mission: To foster a spirit of discovery and
community by blending science, nature and purpose-driven
travel.
Together, the brands and their guests have embarked on thousands
of expeditions designed for discovery to highlight the wonder of
the world and their collective role in protecting it. These voyages
helped to progress important conservation priorities, educational
opportunities and environmental scientific research at local,
regional, and global levels with initiatives like the Visiting
Scientist Program. Working with the National Geographic
Society, Lindblad Expeditions has hosted hundreds of educators on
expeditions around the world through the Grosvenor Teacher
Fellowship, and these educators bring what they learn back to
their classrooms, inspiring the next generation of planetary
stewards. Additionally, through the Lindblad
Expeditions-National Geographic Fund, the two organizations and
their guests have invested more than $22
million to support numerous conservation, education and
science initiatives around the globe.
To learn more about the strategic relationship between National
Geographic and Lindblad Expeditions, visit
http://www.expeditions.com/campaign/national-geographic-lindblad-expeditions.
To get a look at the newly announced National Geographic-Lindblad
Expeditions co-brand in action, visit www.expeditions.com,
and connect with the co-brand on Facebook, Instagram
and YouTube.
About National Geographic-Lindblad Expeditions:
National Geographic-Lindblad Expeditions reveals the beauty and
wonder of the world through expertly led, deeply immersive modern
expedition cruises designed for discovery and created for curious
travelers seeking to experience the world from a new perspective.
With 100+ unique itineraries visiting 70+ countries and territories
on all seven continents aboard 20 state-of-the-art owned and
chartered vessels, Lindblad Expeditions operates the largest, most
diverse fleet of mission-built ships in the industry on behalf of
the co-brand.
The National Geographic-Lindblad Expeditions co-brand is the
result of a decades-long strategic relationship between renowned
exploration and scientific discovery brand National Geographic and
the pioneer of modern expedition cruising Lindblad Expeditions.
Media can stay up to date on the latest news from National
Geographic-Lindblad Expeditions by
visiting press.expeditions.com. For reservations or
additional information on voyages to some of the most beautiful,
remote, and fascinating places on Earth, visit
www.expeditions.com, call (855) 734-3271 to speak to an
Expedition Specialist, or contact a travel advisor.
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SOURCE Lindblad Expeditions
