Dr Pepper Blackberry, available today, is the
first variety to release
BURLINGTON, Mass., and FRISCO, Texas, Feb. 5, 2025
/PRNewswire/ -- Keurig Dr Pepper (KDP) today unveiled its exciting
2025 new flavor lineup in the U.S., featuring beloved brands such
as Dr Pepper®, 7UP®, A&W® and Snapple ®. These new
offerings are being introduced after a successful year of KDP
flavor innovation in 2024, notably the viral popularity of Dr
Pepper Creamy Coconut - the Company's most successful
limited-time-offering carbonated soft drink (CSD) to date - and the
introduction of Canada Dry Fruit Splash Cherry, which achieved the
top spot among all new CSD flavor innovations for the
year1.
"Our 2025 cold beverage pipeline builds on our strong track
record of delivering successful consumer-centric innovation across
our portfolio of legendary brands," said Eric Gorli, President, U.S. Refreshment
Beverages at Keurig Dr Pepper. "Our experts, from flavor scientists
to trend spotters, have crafted a dynamic lineup across soft
drinks, waters, teas and juices that will offer consumers
nationwide even more choice through new fruit flavors, modern
twists on familiar favorites and zero sugar options."
New flavors launching nationally within KDP's owned cold
beverage portfolio include the following:
- Dr Pepper Blackberry, launching today, is the newest
permanent variety from the beloved brand, combining the original 23
flavors of Dr Pepper with the rich sweetness of blackberry flavor.
Recent data shows high consumer interest for the flavor, with
blackberry-flavored CSDs growing more than 2x faster than the CSD
category in dollar sales last year2. Dr Pepper
Blackberry will be available nationwide in regular and zero sugar
varieties across a range of pack sizes, plus fountain and frozen
dispensed formats.
- 7UP Tropical is a cool, crisp combination of 7UP, the #2
lemon-lime carbonated soft drink3, blended with tropical
flavors of mango and peach and bursting with summery vibes.
Launching as a permanent flavor in February, the regular and zero
sugar versions will be available nationwide in 12 oz 12-packs.
- Snapple Peach Tea & Lemonade combines the brand's #1
tea flavor4 with a citrusy tang of classic lemonade.
This permanent innovation will launch in March and will be
available nationwide in a variety of pack sizes.
- Bai Simbu Strawberry and Bai Shala Coconut
Strawberry, two permanent additions to the Bai lineup that
feature the most hydrating berry5 and are sweetened with
plant-based stevia, will launch later this month. Both varieties
support a healthy immune system, with Simbu Strawberry providing a
good source of Vitamin C and Zinc and Shala Coconut Strawberry a
good source of Vitamin E and Zinc.
- A&W Ice Cream Sundae offers a nostalgic treat,
inspired by the combined flavors of sweet vanilla ice cream with
the rich indulgence of fudge flavor. Available in both regular and
zero sugar options, it comes in 12 oz 12-packs and will be offered
for a limited time starting in August.
- RC Cola Zero Sugar brings the iconic cola taste
with zero sugar for the first time to expanded retailers nationally
in February in both 12 oz 12-packs and 2-liter options.
In addition to its nationwide launches, KDP will introduce a
variety of retailer exclusive and regional offerings throughout the
year from brands including Sunkist, Crush, Mott's and more. Visit
KeurigDrPepper.com or follow Keurig Dr Pepper on Instagram
(@keurigdrpepper) to stay up to date with all the latest news about
our iconic brands and more throughout the year.
About Keurig Dr Pepper
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in
North America, with a portfolio of
more than 125 owned, licensed and partner brands and powerful
distribution capabilities to provide a beverage for every need,
anytime, anywhere. With annual revenue of approximately
$15 billion, we hold leadership
positions in beverage categories including soft drinks, coffee,
tea, water, juice and mixers, and have the #1 single serve coffee
brewing system in the U.S. and Canada. Our innovative partnership model
builds emerging growth platforms in categories such as premium
coffee, energy, sports hydration and ready-to-drink coffee. Our
brands include Keurig®, Dr Pepper®, Canada Dry®, Mott's®, A&W®,
Snapple®, Peñafiel®, 7UP®, Green Mountain Coffee Roasters®,
Clamato®, Core Hydration® and The Original Donut Shop®. Driven by a
purpose to Drink Well. Do Good., our 28,000 employees aim to
enhance the experience of every beverage occasion and to make a
positive impact for people, communities and the planet. For more
information, visit www.keurigdrpepper.com and follow us on
LinkedIn.
Investors:
Investor Relations
Keurig Dr Pepper
T: 888-340-5287 / IR@kdrp.com
Media:
Katie Gilroy
Keurig Dr Pepper
T: 781-418-3345 / katie.gilroy@kdrp.com
1 Source: Circana Total US - Multi Outlet + Conv
Time: Calendar Year 2024 Ending 12-29-24
2 Circana, MULO+C, Calendar Year 2024 $ Sales
3 Circana Market Advantage, Total MULO+C, 52W ending
12.29.24
4 Circana Snapple POS Dollar Sales Data L52W through
12.29.24
5 USDA FoodData Central. Strawberries, raw – up to 91%
water content
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SOURCE Keurig Dr Pepper
