SweetWater will be available in 27 states with
Western Expansion
Eagle Rock Distributing Company of Colorado to
Service 75% of Market with Tasty Brews
420 Extra Pale Ale, H.A.Z.Y. IPA, G13 IPA and
High Light Lo-Cal Easy IPA Available Throughout the State
SweetWater Brewing Company (“SweetWater”), based in
Atlanta, GA and founded in 1997, today announced the launch of its
brand in Colorado, bringing the company into its furthest western
market to date. SweetWater’s tasty West Coast style brews,
including flagship 420 Extra Pale Ale and a newly launched
year-rounder H.A.Z.Y IPA, will flow into the state via bars,
restaurants and select retail establishments starting February 1,
2021.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210121005247/en/
420 Extra Pale Ale, H.A.Z.Y. IPA, G13 IPA
and High Light Lo-Cal Easy IPA Available Throughout Colorado
(Photo: Business Wire)
SweetWater’s expansion into the first U.S. state to legalize
recreational marijuana comes shortly after its November 2020
acquisition by Aphria Inc. (TSX: APHA and Nasdaq: APHA), a leading
global cannabis-lifestyle consumer packaged goods company inspiring
and empowering the worldwide community to live their very best
life.
The heady, outdoor-forward lifestyle of SweetWater has always
been inspired by the state of Colorado, where founder and CEO
Freddy Bensch attended college, studied environmental sciences and
held his first brewery job.
“Colorado has always held a special place in my heart. It’s
where I first learned to brew beer and where I now live half of the
year in Telluride. Because of my connection with the state,
SweetWater has always had a Colorado vibe, from our West Coast
style beers to our 420-friendly lifestyle and passion for the great
outdoors,” said Freddy Bensch. “Having our flagship brews and new
brands like H.A.Z.Y available throughout the state feels like
coming home. Finally, we can pick up some 420s before hitting the
slopes or river!”
Among the nation’s top 15 craft breweries in sales by volume
according to the Brewer's Association, SweetWater Brewing Company
is touted as one of the fastest growing and largest craft brands in
the country. With the expansion into Colorado, SweetWater’s
award-winning lineup of year-round, seasonal and specialty beers
will be available in 27 states, plus Washington, D.C. It will build
on SweetWater’s presence established in Telluride, CO over the past
four years as a sponsor of the Telluride Ski Resort.
Consumers will find SweetWater’s flagship brand, 420 Extra Pale
Ale, and the new H.A.Z.Y IPA that offers a heavy double-dry hop to
give the IPA consumer the hoppy punch they’re looking for with an
ideal amount of bitterness on the back end. SweetWater’s beverages
will be accessible on draft at bars and restaurants and in package
in off-premise grocery, liquor stores, and specialty bottle shops.
A sampling of the lineup of styles include:
- H.A.Z.Y. IPA – A brand new, year-round juice bomb with a
double dry hop of Mosaic, Citra, El Dorado and Azacca for a blast
of mango, stone fruit, lime, and pine. It’s not a mirage, but a
tasty refreshing oasis in pursuit of haziness.
- 420 Extra Pale Ale – SweetWater 420 is a tasty West
Coast-style pale ale with big hops and a crisp finish. First brewed
on April 20, 1997, the flagship is still the number one style in
the craft brewer’s portfolio and continues to gain popularity — 420
is the perfect introduction to the brand’s line up of lip smackin’
brews. It’s rolling out in 6-pack bottles, 12-pack cans and on
draft.
- G13 IPA – This aromatic, super-hybrid, sticky IPA is
first and foremost a phenomenally delicious and drinkable beer,
with the added bonus of an olfactory experience that mimics that of
the G13 cannabis strain. To achieve the aroma, SweetWater brewers
found the perfect botanically sourced, strain-specific terpenes and
married them with a propriety natural hemp flavor blend, both
perfectly complementing the select hops in this heady IPA.
- High Light Lo-Cal Easy IPA – Never sacrificing flavor
for drinkability, this session IPA is brewed with sticky Hop Hash
blend to keep the beer hoppin’ and calories low for a crisp and
crushable beer with notes of grapefruit, watermelon, pear and
floral flavors. High Light has just five grams of carbs per can and
comes in at only 100 calories, offering a light and refreshing
option. Offered in 15-packs, this is the perfect all-day beer that
still has the flavor of a full hopped IPA you can spend an
afternoon floating down the river with.
SweetWater is partnering with Eagle Rock Distributing Company of
Colorado to reach 75% of the state, including the Denver metro
area, Loveland, Littleton, Colorado Springs, Pueblo and Durango.
SweetWater will reach the rest of Colorado by partnering with
Central Distributing Company, Quality Brands of the Rockies and
B&K Distributing on the western slope.
“With roots in Atlanta, we’re very familiar with SweetWater and
we’re honored that they’ve chosen us to handle their distribution
in the Centennial State,” said Mike Economos, President of Eagle
Rock Distributing Company of Colorado. “We’ve seen them grow from a
small local brewery to a highly successful brand with a team of
fun-loving people passionate about both craft beer and the
environment. Colorado is sure to show them a warm welcome.”
Colorado locals will spot the brewery’s iconic rainbow trout tap
handles and bottle/can packaging flowing throughout their
respective areas starting this winter.
About SweetWater Brewing Company
SweetWater Brewing Company is an Atlanta-based craft brewery
living by the motto “Don’t Float the Mainstream!” In 2020,
SweetWater was acquired by Aphria Inc., (TSX: APHA and Nasdaq:
APHA), a leading global cannabis company inspiring and empowering
the worldwide community to live their very best life. SweetWater
Brewing Co. celebrated 23 years of heady brews in 2020 and is a top
15 craft brewery in the nation, according to Brewers Association.
The award-winning lineup of year-round beers includes H.A.Z.Y. IPA,
SweetWater 420 Extra Pale Ale, IPA, Blue blueberry wheat ale, Goin’
Coastal IPA with pineapple, and Hop Hash Easy IPA, Guide Beer lager
and Hydroponics Seltzer. Additionally, seasonal releases offer
palate pleasing variety, along with an experimental, one-time-only
Dank Tank series, 420 Strain Series and progressive barrel aged
styles in The Woodlands Project series.
SweetWater is passionate about protecting natural resources and
habitats and is recognized for its contributions to environmental
initiatives throughout its distribution footprint. Supporting the
conservation of some of the nation’s most threatened rivers,
streams and coastlines is a cause near and dear to the brewery, as
clean water is also vital to the creation of their tasty brews.
Visit SweetWater Brewery – located at 195 Ottley Drive in the
heart of Atlanta – for tours of the main brewery, and pints and
bites in the newly renovated taproom and restaurant. For more
information about SweetWater Brewing Company and brewery hours,
please visit www.sweetwaterbrew.com. Follow SweetWater Brewing
Company on Twitter/Instagram @sweetwaterbrew, and become a fan at
facebook.com/sweetwaterbrew.
About Aphria Inc.
Aphria Inc. is a leading global cannabis company inspiring and
empowering the worldwide community to live their very best life.
Headquartered in Leamington, Ontario – the greenhouse capital of
Canada – Aphria Inc. has been setting the standard for the low-cost
production of high-quality cannabis at scale, grown in the most
natural conditions possible. Focusing on untapped opportunities and
backed by the latest technologies, Aphria Inc. is committed to
bringing breakthrough innovation to the global cannabis market. The
Company's portfolio of brands is grounded in expertly researched
consumer insights designed to meet the needs of every consumer
segment. Rooted in our founders' multi-generational expertise in
commercial agriculture, Aphria Inc. drives sustainable long-term
shareholder value through a diversified approach to innovation,
strategic partnerships, and global expansion. For more information,
visit: aphriainc.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210121005247/en/
SweetWater PR Contact Kathleen Porter, 630.664.2267
Kathleen.porter@wyecomm.com
Aphria (NASDAQ:APHA)
과거 데이터 주식 차트
부터 2월(2) 2025 으로 3월(3) 2025
Aphria (NASDAQ:APHA)
과거 데이터 주식 차트
부터 3월(3) 2024 으로 3월(3) 2025
