Marketron Wins Six-Year Contract From Cox Radio
01 6월 2005 - 10:30PM
PR Newswire (US)
Marketron Wins Six-Year Contract From Cox Radio Group Renews
Marketron Radio Traffic Licenses for All 78 Stations BURLINGAME,
Calif., June 1 /PRNewswire/ -- Marketron International today
announced that it has won a six-year contract to provide traffic
and billing solutions to the entire Cox Radio group. A longtime
Marketron client, Cox Radio cited Marketron's proven inventory
optimization capabilities and industry leading client services as
key factors in its decision to extend its relationship. Cox Radio
operates 78 stations in 18 markets. All stations will manage their
advertising inventory and billing with the Marketron Radio Traffic
software. The Marketron solution will provide integrated Sales,
Traffic and Billing applications to Cox Radio's general managers,
general sales managers, account executives, traffic directors and
business managers. By storing all station advertising data in a
single system and creating electronic workflow between departments,
the Marketron system enables better decision making and
accountability. "Marketron is honored to expand our partnership
with Cox Radio," said Mike Jackson, CEO of Marketron International.
"Cox Radio's decision to increase its investment in the Marketron
solution validates the strength of our software and services. We
are pleased to have earned Cox Radio's confidence and look forward
to delivering additional revenue and business benefits to the
entire group." Marketron Radio: Connecting the Broadcast Enterprise
From proposal through traffic to billing, a station's sales and
fulfillment process requires input from many people across multiple
departments. When each department maintains separate software
systems, the entire operation suffers revenue and productivity
losses. Marketron Radio enterprise solutions integrate all
departments and business processes across a station into a single
system and database. Integration enables the sales, traffic and
business departments to more easily share information, better
optimize inventory and increase revenues. Storing sales and
inventory information in a common database allows for real-time
access to data. Corporate managers can check numbers for individual
stations or the entire group from their desktop; sales managers can
make informed approval decisions in seconds; traffic directors can
manage available inventory more effectively because they have the
most complete information. Connecting all departments
electronically also eliminates redundant data entry and associated
errors. Salespeople spend more time selling; traffic managers focus
on optimizing inventory; station revenues increase. About Marketron
International Marketron International is a leading provider of
broadcast management solutions for the Radio, TV and Cable
industries. Marketron's fully integrated suite of sales, traffic,
finance and business intelligence solutions automates workflow from
proposal to billing, enabling groups to optimize inventory and
increase revenues. Today, 1,600 broadcasters in North America
license Marketron solutions. Marketron International is
headquartered in Burlingame, Calif., with five offices across North
America. The company is privately held and its investors include
Darwin Group, Internet Capital Group, Pisces Group and Rosewood
Capital. For more information, please visit
http://www.marketron.com/. DATASOURCE: Marketron International
CONTACT: Lauren Carpenter of Marketron International, office,
+1-650-548-2230, or mobile, +1-415-816-5419, or Web site:
http://www.marketron.com/
Copyright