Amazon Video App for Wii Console - Analyst Blog
16 1월 2013 - 2:11AM
Zacks
The largest online retailer Amazon.com Inc.
(AMZN) has recently introduced an Instant Video app for Nintendo’s
(NTDOY) Wii console.
The app will enable Wii owners to buy, rent and stream more than
145,000 movies and TV episodes from Amazon’s Instant Video Store.
Moreover, the use of the app will give Amazon Prime customers the
right to enjoy more than 33,000 movies and TV episodes for
free.
The Instant Video app features on the Wii Shop Channel. Console
owners can search and browse their favorite movies and TV shows
with the help of the Wii Remote Plus controller.
Wii is a home video game console released by Japan's gaming
corporation Nintendo on November 19, 2006. As a seventh-generation
console, Wii competes with Microsoft's (MSFT) Xbox
360 and Sony's (SNE) PlayStation 3.
Last November, Amazon introduced a video app for Nintendo’s new
Wii U console, an upgraded version of Wii with HD graphics. Since
sales of Wii U consoles have not picked up well, Amazon probably
introduced another app to support the original Wii, which holds the
top spot in video-game console sales.
Amazon’s unique offering may entice gamersas they can watch
their favorite movies and TV shows while playing games on the
console, or use the display to do their watching even when the TV
or PC in the home is occupied. This app is expected to be well
received by both parents and kids as they can watch family-friendly
programs.
An Amazon app in a gaming console is a smart marketing strategy
by the e-commerce giant. The strategic partnership may open up new
and exciting screening devices where people will get more chance to
buy what they want to see while playing and enjoying their games,
converting the devices to a full-fledged entertainment
hub.
A study by IDC suggests that there will be 257 million active
gaming consoles worldwide by 2015. Amazon may be able to use this
opportunity to expand further via these kinds of partnerships in
the future.
Currently, Amazon, Nintendo and Sony carry a Zacks Rank #3
(Hold) while Microsoft carries a Zacks Rank #4 (Sell).
AMAZON.COM INC (AMZN): Free Stock Analysis Report
MICROSOFT CORP (MSFT): Free Stock Analysis Report
(NTDOY): ETF Research Reports
SONY CORP ADR (SNE): Free Stock Analysis Report
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