- Web-based Application Integrates
Location-Based Traffic Audit Bureau Data Across More Than 337,000
Out-of-Home Locations -
DENVER, Sept. 4, 2014 /PRNewswire/ - Intermap
Technologies (TSX:IMP), (ITMSF:BB), a leading provider of
location-based solutions, today announced the commercial
availability of AdPro v3.2. AdPro v3.2 provides media planners,
buyers and owners with an easy way to turn Big Data into smarter
advertising decisions. With AdPro v3.2, users can analyze
market-level campaigns using Traffic Audit Bureau (TAB) ratings for
reach, frequency and impressions to quickly pinpoint the perfect
audience. AdPro v3.2 allows users to evaluate and select the best
locations for their out-of-home campaigns by offering integrated
access to standardized TAB ratings.
The TAB out-of-home ratings are standardized, quantitative and
reliable - providing exhaustive demographic information across the
entire United States. TAB ratings
have been unanimously voted the official currency for out-of-home
measurement in the country. Intermap has worked closely with TAB to
develop this latest release. AdPro v3.2 now provides coverage
across:
- 205 Designated Market Areas (DMA)
- 950 Core Based Statistical Areas
(CBSA)
- 287,000 Posters/Junior Posters and Bulletins
- 50,000 Transit Shelters, Phone Kiosks, Urban and Digital Urban
Panels
"The functionality of AdPro v3.2 worked very well for planning a
large campaign. We loaded over 600 proposed locations and AdPro
helped us select the best combination of 230 locations for our
client," said Tony Stoering, Heed
Media Principal. "We especially value the ability to export our
location-based answers to spreadsheets. We also like the ability to
click into AdPro's street view right away. Overall, AdPro has
provided tremendous value to Heed Media by saving time in our
planning process and streamlining revisions. Because of AdPro, our
team is quicker to respond to our clients and we are moving to
contracts faster."
"I've been in this industry 20 years and AdPro v3.2 is
impressive," said Brent Baer, AdPro
Worldwide Sales Manager. "The combination of TAB out-of-home
ratings with Intermap's proprietary elevation data and geospatial
analytics make AdPro v3.2 a superior product. I'm thrilled to
present this release to clients and the industry. I anticipate
consensus that AdPro v3.2 greatly simplifies the campaign planning
process for out-of-home media."
AdPro v3.2 provides three major benefits:
1. TAB Data Integration
By leveraging standardized TAB ratings directly within AdPro
v3.2, users are empowered to plan their out-of-home advertising
campaigns utilizing a common trusted ratings currency similar to
ratings available for television and radio based campaigns.
Benefits include:
- Access TAB demographic ratings for audited media directly via
the AdPro platform
- Display market level reach and frequency data for an entire
campaign using audited locations
- Evaluate progress toward goals while building a campaign based
on audience measurement
2. Pre-RFP Location Research
AdPro v3.2 provides planners the ability to research and
identify audited out-of-home locations that support campaign goals.
Users can quickly analyze multiple TAB locations prior to the RFP
stage, allowing the RFP to be constructed using only "A-rated"
locations that are ideal for their campaigns. Benefits include:
- Select locations directly on a map based on placement relative
to highways and neighborhoods
- Display TAB demographics and audience for each location
- Measure proximity to points of interest such as schools, shops
and stadiums
3. All-in-One Campaign Planning
AdPro v3.2 includes a suite of tools that save time by putting
all campaign planning information at your fingertips. Campaigns
targeting demographic groups are especially easy using AdPro v3.2.
Benefits include:
- Custom icons provide the means and opportunity to map multiple
out-of-home vendors and media platforms on one map, enabling quick
identification in selecting out-of-home locations for
campaigns
- View and search out-of-home locations based on congested
roads
- Filter out-of-home locations based on proximity to points of
interest
- Visualize a campaign's reach and frequency by simply adding and
removing out-of-home locations
- Display the visibility and exposure of individual out-of-home
locations using AdPro proprietary analytics
AdPro v3.2 is available immediately. For pricing information,
please contact Brent Baer at
bbaer@intermap.com. For more information on AdPro, please visit
http://www.intermap.com/software/adpro.
About TAB
As the official ratings provider for out of
home advertising, TAB (Traffic Audit Bureau for Media Management,
Inc.) is a non-profit organization that provides standardized,
quantitative and valid measurements for all media formats
specifically intended to reach consumers outside the home including
billboards, street furniture, transit, and alternative media such
as place-based video networks. For more information please visit
www.tabonline.com.
About Intermap Technologies
Headquartered in Denver, Colorado
- Intermap (www.intermap.com) is an industry leader in geospatial
solutions on demand with its secure, cloud based Orion Platform™.
Through its powerful suite of 3DBI® applications and
proprietary development of contiguous databases that fuse volumes
of geospatial data into a single source, the Orion Platform is able
to provide location-based solutions for customers in diverse
markets around the world. For more information please visit
www.intermap.com.
Intermap Reader Advisory
Certain information
provided in this news release constitutes forward-looking
statements. The words "anticipate", "expect", "project",
"estimate", "forecast" and similar expressions are intended to
identify such forward-looking statements. Although Intermap
believes that these statements are based on information and
assumptions which are current, reasonable and complete, these
statements are necessarily subject to a variety of known and
unknown risks and uncertainties. You can find a discussion of such
risks and uncertainties in our Annual Information Form and other
securities filings. While the Company makes these forward-looking
statements in good faith, should one or more of these risks or
uncertainties materialize, or should underlying assumptions prove
incorrect, actual results may vary significantly from those
expected. Accordingly, no assurances can be given that any of the
events anticipated by the forward-looking statements will transpire
or occur, or if any of them do so, what benefits that the Company
will derive therefrom. All subsequent forward-looking statements,
whether written or oral, attributable to Intermap or persons acting
on its behalf are expressly qualified in their entirety by these
cautionary statements. The forward-looking statements contained in
this news release are made as at the date of this news release and
the Company does not undertake any obligation to update publicly or
to revise any of the forward-looking statements made herein,
whether as a result of new information, future events or otherwise,
except as may be required by applicable securities
law.
SOURCE Intermap Technologies Corporation
