GCLL GreenCell Incorporated (CE)

GreenCell, Incorporated (OTCBB:GCLL) today announced it has commissioned the design and construction of a new high throughput roller hearth kiln from SenCer Inc. in preparation for its igniter volume scale-up. The roller hearth kiln will be made from UltraTemp-M composite rollers and will be fully automated. The unit will incorporate hot-zone panels made from UltraTemp-C to maintain chemical purity and high quality assurance on the GreenCell line. Multiple units will be available on a rapid construction basis to meet volume demands on GreenCells range of products. Dan Valladao, CEO and President, stated, "This is just another important step in preparing the company for full scale up of our revolutionary new ceramic igniter to meet our expected market demands."

About GreenCell, Incorporated

GreenCell is engaged in a joint venture with SenCer Inc. to develop, commercialize and market SenCer's UltraTemp(TM) ceramic composite materials for Home and Transportation applications. GreenCell has identified multiple industries with significant commercial applications with potential revolutionary results. Some of the many applications for this technology are SOFC Fuel Cells, Igniters, Braking, Oxygen Sensors, and Ceramic Heaters.

The GreenCell, Incorporated logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11206

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the Company's current plans and expectations, as well as future results of operations and financial condition. Specifically, the Company's ability to raise additional capital, execute its business plan and strategy, sustain or increase gross margins, achieve profitability and build shareholder value are forward-looking statements. A more extensive listing of risks and factors that may affect the Company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the Company with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: GreenCell, Incorporated
         Paula Bausman, Investor Relations
         p. 407.363.5633
         e. paulab@greencellinc.com