ITEM 1: DESCRIPTION OF BUSINESS
BACKGROUND
Amaru, Inc. (the "Company") is
in the business of broadband entertainment-on-demand, streaming via computers, television sets and the provision of broadband services.
Its business includes channel and program sponsorship (advertising and branding); online subscriptions, channel/portal development
(digital programming services); content aggregation and syndication, broadband consulting services, broadband hosting and streaming
services and E-commerce.
The key business focus of the Company is
to establish itself as the provider and creator of a new generation of Entertainment-on-Demand and E-Commerce Channels on Broadband
and 3G (Third Generation) devices.
The Company delivers both wire and wireless
solutions, streaming via computers and TV sets. The Company's business model in the area of broadband entertainment includes e-services,
which would provide the Company with multiple streams of revenue. Such revenues would be derived from advertising and branding
(channel and program sponsorship); on-line subscriptions; channel/portal development (digital programming services); content aggregation
and syndication; broadband consulting services; broadband hosting and streaming services; E-commerce commissions and on-line dealerships;
and pay per view services.
The Company was incorporated under the
laws of the state of Nevada in September, 1999. The Company's corporate offices are located at 35 Tai Seng Street, #01-01 Tata
Communications Exchange, Singapore 534103; telephone (65) 63093055. The corporate website is located at www.amaruinc.com. Information
included on the website is not a part of this annual report.
As of February 25, 2004 (the "Closing
Date"), Amaru acquired M2B World Pte. Ltd. (M2B World), a Singapore corporation, in exchange for 19,500,000 newly issued "restricted"
shares of common voting stock of the Company and 143,000 "restricted" Series A Convertible Preferred Stock shares to
the M2B World shareholders on a pro rata basis for the purpose of effecting a tax-free reorganization pursuant to sections 351,
354 and 368(a)(1)(B) of the Internal Revenue Code of 1986, as amended pursuant to the Agreement and Plan of Reorganization by and
between the Company, M2B World and M2B World shareholders. As a condition of the closing of the share exchange transaction, certain
shareholders of the Company cancelled a total of 1,457,500 shares of common stock. Each one (1) ordinary share of M2B World has
been exchanged for 1.3636363 shares of the Company's Common Stock and 100 shares of the Company's Series A Convertible Preferred
Stock. Each share of the Company's Series A Convertible Preferred Stock had a conversion rate of 38.461538 shares of the Company's
common stock. Following the Closing Date, there were 20,000,000 shares of the Company's Common Stock outstanding and 143,000 shares
of the Company's Series A Convertible Preferred Stock outstanding. Immediately prior to the Closing, there were 500,000 shares
issued and outstanding. All of the Series A Convertible Preferred Stock was subsequently converted into shares of common stock
of the Company.
The restructuring and re-capitalization
has been treated as a reverse acquisition with M2B World becoming the accounting acquirer. The historical financial statements
prior to the closing of the transaction are those of M2B World.
BUSINESS OVERVIEW
The Company, through its subsidiaries under
the M2B and WOWtv brand names, is in the Broadband Media Entertainment business, and a provider of interactive entertainment-on-demand
and e-commerce streaming over Broadband channels, Internet portals and 3G (Third Generation) Devices globally. The Company has
launched multiple Broadband TV websites with Entertainment, with multiple content channels designed to cater to various consumer
segments and lifestyles. Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle
and more. The Company markets its products globally through its "M2B" and "WOWtv" brand names. Through these
brands, the Company offers access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband
and other media, including rights for merchandising, product branding, promotion and publicity.
The Company was also in the business of
digit gaming (lottery). The Company has an 18 year license to conduct nationwide lottery in Cambodia. The Company through its subsidiary,
M2B Commerce Limited, signed an agreement with Allsports Limited, a British Virgin Islands company to operate and conduct digit
games in Cambodia and to manage the digit games in Cambodia. On March 25, 2009, the Company was notified that the digit games were
suspended by the Cambodia Government as part of the suspension of all lotteries in Cambodia. Although the Company is still a holder
of the license, it cannot use it for the gaming business until the suspension of the digit games is lifted. At this time, the suspension
of the digit games is expected to be permanent as the Government of Cambodia has closed the gaming business by the order of its
Ministry of Economy and Finance.
Globally, Amaru, Inc. is expanding through
several of its subsidiaries, including:
1. M2B World, Inc.
|
|
focuses on the US market
|
|
|
|
2. M2B World Asia Pacific Pte. Ltd.
|
|
oversees the Asia Pacific business and directs the Asian markets through this office
|
|
|
|
3. M2B Australia Pty. Ltd.
|
|
oversees Oceania markets
|
|
|
|
4. M2B Commerce Limited
|
|
focuses on digit games in Cambodia
|
|
|
|
5. Amaru Holdings Limited
|
|
focuses on content syndication and distribution in areas other than Asia Pacific region
|
|
|
|
6. M2B World Holdings Limited
|
|
focuses on content syndication and distribution in Asia Pacific region
|
|
|
|
7. M2B World Pte. Ltd.
|
|
provides management services to fellow subsidiaries of the Company
|
The Company offers consumers personalized
entertainment through its wide range of broadband streaming channels available via www.amaruinc.com and www.wowtv.com.
BUSINESS STRATEGY
Our business strategy is to become a diversified
media, e-commerce and e-lifestyle company. We adopt the latest broadband, e-commerce and communications technology and leverage
on our international content and programming expertise. This is how we deliver online entertainment, lifestyle products and services
to our customers. Our goal is to constantly identify fresh market opportunities and to stay ahead of changes in the broadband
media and related e-commerce industry. We believe that we can accomplish this by continuing to satisfy customers' needs for a
convenient, comprehensive and personalized source of broadband video content, services and information with pleasant user experiences.
Through our business plan implementation, we aim to become a leading Broadband Media Entertainment business, providing interactive
Entertainment-on-demand and e-commerce streaming over Broadband channels, Internet portals, and 3G devices globally.
COMPETITIVE STRENGTHS
The Company's competitive strengths are:
The Company owns a library of content that
covers a wide range of genres, of which the majority includes worldwide rights in perpetuity on the broadband. This enables the
Company to deliver a rich and diverse variety of on-demand streaming video content that suit the lifestyle and taste of different
consumer segments, across different countries, thereby massing a global base of viewers to attract advertisers to its delivery
platforms on the PC, 3G, 4G devices and TV. The Company has built relationships with content distributors in the U.S. and Asia
that enables it to continually source for content that meet the changing demands and taste of the customers and advertisers. Upon
the Company's most recently completed impairment evaluation (fourth quarter of fiscal year 2009), however, the film library was
determined to be impaired during the year ended December 31, 2009. In conducting the analysis, the Company used a discounted cash
flow approach in estimating fair value as market values could not be readily determined given the unique nature of the respective
assets.
|
·
|
GLOBAL VIDEO STREAMING NETWORK
|
The Company has also developed and implemented
a global video streaming network that enables it to deliver high quality on-demand video streaming programs from its library of
content rights to a worldwide audience of broadband users. This global video streaming network is completely integrated with firewalls,
loading balancing protocols, bandwidth and consumer monitoring systems and payment gateways to enable worldwide billing. In addition,
the Company has its own digital post-production and design capabilities to fully manage content rights protection, user experience
and specialized programming for all its consumer-facing delivery platforms. This end-to-end broadband streaming infrastructure
enables the Company to customize and diversify its products and services, incorporating video-on-demand and e-commerce services.
|
·
|
MULTIPLE REVENUE STRENGTHS
|
The Company's diversified delivery platforms
enable it to capitalize and generate multiple revenue streams by targeting different consumer segments over broadband, across different
geographic markets. The multiple revenue streams comprise of advertising, subscriptions, sponsorships, online shopping and games,
as well as licensing and content syndication and turn-key broadband consulting solutions. The Company's goal is not to be excessively
dependent on any one single revenue source. Its library of content rights combined with its global video streaming network supports
the Company's future growth strategy that focuses on multiple growth areas and territories. The Company can thereby cost-effectively
tailor its broadband websites and services to suit different cultures, consumer behavior and clients needs in different geographical
locations. The Company is also able to localize its products and services to sustain loyalty of its viewers and consumers.
The Company has entered into strategic
alliances and / or agreements with key providers to support the marketing and distribution of its products and services in different
territories. Among its key providers are Samsung Asia Pte Ltd, Panasonic Asia Pacific Pte Ltd (Singapore), Google Ireland Limited,
LG Electronics Inc. (Korea), Yahoo Asia Pacific Pte Ltd, Beijing Bellamind Picture Ltd. (China), Infocomm Development Authority
of Singapore, Automoto TV (Europe), Opera Software ASA (Europe), FCCE Distribution (FCCE), PT. LEJEL E&M (Arjuna TV), Stand
Inc (for Gyao Yahoo Japan), The Dive Channel, Shortman Films Pte Ltd, Everymedia Technologies Pvt Ltd. Splash News & Picture
Agency, LLC. (UK). Himalayan Global Technowave Pte Ltd (Singapore), Zeasn Information Technology Co.,. Ltd. (Taiwan), Hisense International
Co.,. Ltd (China). The Company will continue to forge strategic partnership opportunities including live TV streaming over mobile
and smart TVs, and in the area of web-enabled mobile devices and extend its accessibility to customers of its broadband websites
and services.
GROWTH STRATEGIES
The Company's growth strategies consist
of:
|
·
|
Target ethnic community viewership in Singapore and launch related channels on OTT platforms.
|
|
·
|
To stream Live TV channels on mobile and moving on to smart TV across globally.
|
|
·
|
Continuing to build its library of content rights on the broadband to provide sustained high quality
on-demand video-based entertainment, live tv (linear Channels) and e-commerce that will maintain and grow its worldwide base of
viewers.
|
|
·
|
Penetrating new markets to deliver WOWtv branded content to any screen including PC, Smart Phones
and Smart TVs, as well as wireless mobile devices like iPads / tablets and to establish new delivery channels such as OTT (over
the top) to meet the changing preferences of viewers and consumers, worldwide.
|
|
·
|
Capitalizing on its growing worldwide viewer and consumer base by aggressively signing up subscribers,
as well as advertisers onto its on-demand interactive broadband delivery channels for entertainment, online games and e-commerce.
|
Consumers access the Company's entertainment
sites through its main website, www.amaruinc.com or directly go to the entertainment sites at
www.wowtv.com
.
We have been moving ahead with the market with latest technologies, and customers can now watch contents through various smart
phones and smart tv apps.
NEW PRODUCTS
In August 2007, M2B World Asia Pacific
Pte Ltd, a subsidiary company of Amaru which oversees the Asia Pacific markets, launched a new broadband entertainment web TV service,
called WOWtv. The Company intends that WOWtv serve as its new brand for its broadband entertainment services. WOWtv had therefore
combined and incorporated all the Company's previous entertainment websites into one leading site. WOWtv streams multiple video-on-demand
channels of Hollywood and Asian entertainment. In August 2008, a new enhanced version of WOWtv called WOWtv NEW was launched to
promote further this premier personalized broadband entertainment channel. The new enhanced site, WOWtv NEW is expected to customize
user experience through expanded features. These features include:
High Definition and adaptive bit rate streaming
|
·
|
New Community and User Generated Content
|
All these features compliment the existing
extensive VOD service available on WOWtv. The service was also designed into two main tiers, namely:
|
·
|
Free Tier - Web TV channels are provided free to viewers without the need to register and are advertising supported.
|
The initiatives were taken to retain and
expand viewership. The plan for an extended viewership base through the expanded features is expected to add value to the WOWtv
service and potentially lead to new revenue sources and increase advertising revenue in the years ahead. Content revenue from Yahoo
was received on a monthly basis in fiscal year ended December 31, 2015. The WOWtv service had, as of February 2009, been further
developed and relaunched on a global basis in addition to the site in Singapore. In April 2009, the WOWtv service was extended
to cover China with the launching of its Chinese site. The WOWtv global service is available on www.wowtv.com, the Singapore service
on sg.wowtv.com. and the China service on cn.wowtv.com.
CONSUMER MARKETING
The Company's broadband entertainment websites
attract viewers from all over the world. The Company's strategy of converting visitors into customers lies in a combination of
incentives, including seasonal promotions that take advantage of the Company's customer database and broadband websites. The Company
plans to negotiate special rates and benefits to obtain access to a superior online inventory for the customers. The increasing
scale of the business should enable the Company to negotiate on more favorable terms. Through research with visitors and customers,
the Company is developing new programs and features (including personalization and loyalty incentives) that would turn visitors
into customers and maintain loyalty.
The Company also employs a variety of online
and traditional media programs and promotional activities such as:
(a) Advertising
The Company thrive on online advertising
to drive traffic to our broadband websites. To generate traffic to WOWtv's broadband websites in a cost efficient manner, the Company
purchased targeted keywords and textlinks in reasonably high volume. The Company also advertises in traditional print and broadcast
media to increase the awareness of its service, product enhancements and retail offerings. The Company has entered into the social
media marketing and advertising over Facebook, YouTube and Twitter.
(b) Public
Relations
The core of our public relations effort
is media relations and industry analyst relations. We maintain relations with journalists and industry analysts to help secure
unbiased, third-party endorsements for the Company. We pursue coverage by online publications, search engines and directories.
(c) Co-marketing,
Promotions and Loyalty Programs
We intend to continue to establish significant
co-marketing relationships to promote our service and to sponsor contests that offer M2B and WOWtv related prizes. These programs
typically involve participation with our partners. We intend to enter into additional co-marketing relationships in support of
our marketing strategy. From time to time, we offer various incentives and awards to our existing customer base. These incentives
are designed to increase customer loyalty and awareness of the M2B and WOWtv brands.
(d) Direct
Marketing
The Company maintains a database which
includes customers’ profiles and preferences and other key customer attributes. This data enables us to track the effectiveness
of promotions and incentives and to understand seasonal and other trends in order to create and quickly implement marketing programs
targeted to specific customer segments. In addition, we regularly communicate with our customers through targeted e-mail.
The Company intends to continue to implement programs to control the cost of revenues and reduce operating costs through technology
and productivity management, economies of scale and financial controls. This strategy should enable us to provide our products
to customers on a cost competitive basis. Aside from email marketing, the Company has engaged customers’ interest over social
media sites through Facebook, YouTube, Twitter, Tumblr and other related social media sites.
BUSINESS SEGMENTS
Our principal operations are carried out
through the following segments of our business:
1. Entertainment Services - Video on-Demand
services for entertainment, providing the Company with advertising.
2. Content Sales – Video on-Demand
entertainment contents sales for source of revenue.
3. Entertainment Services – Live
TV services for various channels are provided with advertising revenue.
4. Digit Games which is inactive at present
- see Business Description - Background
ENTERTAINMENT SERVICES
The Company provides online entertainment
on-demand on Broadband channels, Internet portals and 3G devices across the globe, for specific and identified viewer lifestyles,
demographics and interests. Entertainment and web visit experience is maintained throughout from the initial viewing experience
to on-line purchases and payment checkout experience.
The Company uses Broadband technology to
provide its services. Broadband technology is defined as high speed, high-bandwidth, two-way data, voice and video communications,
delivered at high transmission rates.
SERVICES: Broadband technology allows
us to deliver the following services:
|
·
|
Television screens, including connected TV
|
|
·
|
PCs (Digital Subscriber Line (DSL) Technology) and mobile internet devices
|
|
·
|
Tablets / iPad, 3G and 4G mobiles (Wireless Technology)
|
|
·
|
E-Commerce or online purchases - linked interactively to the VOD platforms on broadband. Consumers choose to buy products online
as they watch the videos.
|
The Company applies broadband technologies
to facilitate its growth in the broadband sector. Its main competitive advantage is derived from its ownership of rights for various
territories on broadband for its contents i.e. movies, televisions, dramas and programs on lifestyles, business and glamour.
The Company has built and installed its
broadband streaming system complete with firewalls, load balancing, bandwidth and consumer monitoring systems, which include video
streaming, video storage and web servers in Singapore. The Company has also developed its streaming applications to stream into
television sets, via a set top box.
The Company has developed a capability
to stream wireless broadband and have its own digitized entertainment sites for wireless broadband applications.
The Company offers consumers personalized
entertainment through its wide range of broadband streaming channels available at www.amaruinc.com, www.wowtv.com, sg.wowtv.com
and cn.wowtv.com.
Products:
We offer the following products on the VOD
platform:
|
·
|
Entertainment - Consumers access movies, music, glamour and fashion, lifestyle (hobbies, cooking, and personalities), documentaries, sports, health and fitness and others. They can choose from a large number of different channels depending on their interests or lifestyle preferences.
|
|
·
|
E-Commerce - Consumers can purchase products online, view videos on a pay-per-view basis and make payments online.
|
With this strategy, the Company aims to
generate diversified sources of revenue from:
1. Advertising i.e. program and channel
sponsorship
2. Online subscriptions
3. Channel/portal development i.e. digital
programming services
4. Content aggregation and syndication
5. Broadband consulting services and online
shopping turnkey solutions
6. E-commerce services
The Company is constantly in the process
of redesigning and adding improvements to its Broadband websites. The current Broadband websites and products, which may change
from time to time are highlighted below.
WOWTV - WEB TV SERVICE, CONNECTED TV
AND WOWTV EMBEDDED TV
WOWtv, a broadband entertainment web TV
service, has embarked on launching its site across the Asia Pacific, streaming multiple channels of Hollywood and Asian entertainment
via video on-demand and providing E-commerce services. Its video on-demand content covers diverse genres such as movies, television
dramas, variety shows, documentaries, fashion, lifestyle, sports, edutainment and more. WOWtv can be viewed on
www.wowtv.com
.
Beginning with Singapore, WOWtv is set to expand globally with its new global site and across the Asia Pacific. Having launched
its global and China sites in 2009, it intends to expand its growing presence to specific territories, namely India, Indonesia
and Malaysia within the next 12 months. The Company has plans to incorporate a video e-travel portal and possibly e-travel services
within its WOWtv site. No assurance can be given that such plans will materialize as planned.
LEVERAGING ON THE STRENGTHS OF WOWTV
WOWtv is an innovative platform that we
believe will establish a first mover advantage to become the first Pan-Asian broadband entertainment services provider. Its strengths
and competitive advantages include:
Content Aggregation, Distribution and Syndication
- with the technology and expertise to stream with high clarity and also manage operations and costs well.
Premium Content Portfolio - with a vast
library of worldwide broadband rights of film and content, copyright ownership and exclusivity on the majority of broadband titles.
Strong relationships in Asia and Hollywood
- with good connections to enable it to make further in-roads to content acquisition.
Broadband Distribution Deals - with secured
broadband distribution deals with major media companies.
MARKETING STRATEGY OF WOWTV
WOWtv's marketing strategy is to offer
viewers a plethora of video on-demand entertainment over two segments on its website, where consumers will get a chance to sample
its products and services in different tiers - free and subscription in the future.
The Company maintains a database which
includes customers' profiles and preferences and other key customer attributes. This data enables us to track the effectiveness
of promotions and incentives and to understand seasonal and other trends in order to create and quickly implement marketing programs
targeted to specific customer segments. In addition, we regularly communicate with our customers through targeted e-mails.
The Company intends to continue to implement programs to control the cost of revenues and reduce operating costs through technology
and productivity management, economies of scale and financial controls. This strategy should enable us to provide our products
to customers on a cost competitive basis. Aside from email marketing, the Company has engaged customers’ interest over social
media sites through Facebook, YouTube, Twitter, Tumblr and other related social media sites.
DIGIT GAMES
The Company has an 18-year license to conduct
nationwide lottery in Cambodia. The Company also signed an agreement with Allsports Limited, a British Virgin Islands company,
to operate, administer, and manage the lottery digit games activities in Cambodia. On March 25, 2009, the Company was notified
that the digit games were suspended by the Cambodia Government as part of the suspension of all lotteries in Cambodia. The suspension
of the digit games is expected to be permanent as the Government of Cambodia has closed the gaming business by the order of its
Ministry of Economy and Finance.
In fiscal year 2015, the Company's target
markets are all Telcos, TV Stations and Broadcasters, ISPs, Smart TV, Smart Phone and Tablet manufacturers and include the following
developments:
A.
|
Creating Distribution Platforms for contents across various Smart TV, OTT, Smart Phones and Tablets.
|
|
|
B.
|
The Company was awarded with an exciting project from iDA (Infocomm Development Authority) of Singapore for Developing a Content Hub for buying and selling content globally and revamping WOWtv services.
|
|
|
C.
|
Value-added Services and Mobile TV solutions for the telecom operators. The Company has partnered with Value-added Services operators to work together in Asia Pacific region.
|
|
|
D.
|
Selling Contents to local and regional Telcos and Broadcasters. The Company has contracts with Singtel and Starhub in Singapore. It is currently in discussion with regional Telcos in Malaysia, Indonesia, India, Vietnam, Middle East and China for content cooperation.
|
The Company's specific country focus:
A. China
The Company has signed an agreement with
Hisense International Co., Ltd., a leading Chinese company that manufactures and sells consumer electronics, and home appliances.
WOWtv contents shall be available on all Hisense's Smart TVs Globally.
B. India
As the Company sees the huge market in
India, it is exploring integrating the Company's online contents for the Indian market. The Company is working towards partnering
with various Indian content providers, owners and distributors for Indian content targeted for expat channel under WOWtv. It has
securely signed with couple of companies already this year and seeking similar cooperation from other companies.
The Company is also exploring the business
opportunities in the Indian market for PaaS (Platform as a Service) and SaaS (Software as a Service) model of the solution to potential
Indian consumers.
C. Taiwan
The Company has signed an agreement
with Zeasn Information Technology Co., Ltd. a leading Taiwanese company that manufactures and sells consumer electronics, home
appliance and platform solutions. WOWtv contents shall be available on all ZEASN's Service Delivery Platform.
D. Cambodia
The Company is also exploring
the business opportunities in the Cambodian market for PaaS (Platform As a Service) and SaaS (Software as a Service) model of the
solution to potential telecom operators for their OTT platforms.
E. Singapore
|
1.
|
The Company has signed a yearly renewable contract with Yahoo for providing content on daily basis.
|
|
2.
|
The Company has signed an agreement with Himalayan Global Technowave Pte Ltd ("Himalayan "),
a local company to provide "
Nepalese Channel
" on WOWtv's OTT platform in Singapore.
|
|
3.
|
The Company has signed an agreement with Google for providing WOWtv channel under YouTube for advertisement
based revenue.
|
|
4.
|
The Company has signed an agreement with STAND INC., a leading content provider company. Pursuant
to the terms of the Agreement, STAND INC shall provide M2B's content
Yahoo Japan's video streaming site GyaO
!.
|
|
5.
|
The Company has signed an agreement with The Dive Channel, a leading regional production company
that focus on diving-related content. The Dive Channel shall advertise on M2B's online platforms for a period of 3years.
|
|
6.
|
The Company has signed an agreement with Edgecast now Verizon a US based company to provide CDN
services for its ongoing smart TV and other smart devices under WOWtv platforms.
|
|
7.
|
The Company has also signed an agreement with LG Electronics for providing WOWtv Smart TV Apps
to their Smart TVs globally.
|
|
8.
|
The Company has also signed an agreement with Opera Software for providing M2B's WOWtv Apps on
SONY and other similar Smart TVs globally. The Company is working closely with various local content aggregators to bring some
sports contents to its platforms.
|
|
9.
|
The Company has signed an agreement with STAND INC., a leading content provider company. Pursuant
to the terms of the Agreement, STAND INC shall provide M2B's content to Yahoo Japan's video streaming site GyaO!.
|
|
10.
|
The Company has signed an agreement with Shortman Films, a leading Malay content provider from
Singapore for global rights on all platforms. Pursuant to the terms of the Agreement, Company shall provide these contents to its
Malay viewers globally under Expat Channel.
|
|
11.
|
The Company has signed an agreement with The Dive Channel, a leading company in filming underwater
related contents, and trader of diving equipment and accessories. Both parties agreed to work together to jointly develop, promote,
own, operate and manage both Parties’ Intellectual Properties, technologies, solutions, Content, and Services.
|
The Company has been awarded
by Info-communications Development Authority of Singapore a grant for the project M2B World Regional Video Services Hub under the
Inforcomm Enterprises Scheme.
Other Media Co-operation for our Online
Platform
The Company has kept its contents updated
and at minimal cost, by securing choice Contents AutoMoto TV(Europe), Monarch Films (USA), Splash News & Picture (UK), Shortman
Films (Asia), Arjuna TV and Everymedia (Asia). During the fiscal year 2015, the Company has also explored content collaboration
with other specific genres from different countries.
Other business developments:
- Smart TV / Connected TV
The Company intends to introduce WOWtv
Expats Channel, Lifestyle, Entertainment, and education content onto Connected TV for various OEM (Original Equipment Manufacturer)
vendor’s including but not limited to Chinese OEM (Original Equipment Manufacturer) vendors.
- Apple TV Channel
The Company launched its entertainment
channel under Apple TV platform.
- Android TV
The Company is working on the Android TV
/ Google platform.
- Expats Channel
The Company is working closely with Korean,
Chinese, Indian, Japanese, Indonesian, and Malaysian content aggregators and Broadcasters, to bring some Korean, Chinese, Indian,
Japanese, Indonesian, and Malaysian contents to its platforms on Expat Channel.
- Satellite Teleport
In the final stage of partnering with a
Teleport facility in Japan which will provide uplink to 5 major Satellite and downlink services to 20 major Satellite. M2B will
act as partner to this operator from Japan and initiate the business of providing such services to its current and future clients
in the broadcast, cable and content business.
MARKETS
The business operations and financial results
of the Company are directly affected by the markets that the Company operates in.
|
·
|
RISING DISPOSABLE INCOME AND USAGE OF PC AND BROADBAND TECHNOLOGY
|
In many other parts of the world, especially
emerging markets with growing use of PCs, Internet with fast growing number of broadband subscribers and rising disposable incomes,
these markets offer significant growth potential
(source:
http://www.themalaymailonline.com/tech-gadgets/article/broadband-penetration-of-malaysian-households-stands-at-67.3pc-in-q1-2014
and
http://www.itu.int/en/Pages/default.aspx
).
|
·
|
THE ADVENT AND INCREASING ADOPTION OF BROADBAND TECHNOLOGY
|
The advent of broadband technology and
ever-increasing bandwidth has pushed for the next generation of online on-demand broadband entertainment as one of the desired
applications that will meet the needs of increasingly demanding and bandwidth hungry consumers and enterprise. Such technology
can be further enhanced by the coupling of value added services, namely Internet telephony communication services and E- Commerce,
together with the Broadband entertainment sites. The market consists of both the consumers and the enterprise. The demand from
consumers is rich media content, on demand, highly interactive and fast. On the otherhand the enterprise must reach out to such
demands and the next generation through the new medium, or be left behind. To meet this demand, the Company has established relationships
with major production houses, and access to major distributors worldwide. This is expected to put the Company in a position to
acquire high quality, original video content. Such strategic positioning has resulted in the Company acquiring extensive content
on broadband for multiple countries and for dedicated time periods. The Company intends to continue to maximize on its key strength,
the packaging of our content. The Company believes that it will shape the delivery of its content in the most cost effective manner
and innovative way.
COMPETITION
The Company faces intense competition in
every aspect of our business, and particularly in the acquisition of content. In the entertainment services business, we compete
with free-to-air channels, cable operators as well as other broadband entertainment providers for distribution rights of programs
in terms of price, quality and variety.
Traditional TV networks and cable TV operators
today provide alternate sources of entertainment in a broadcast mode. In future, it is expected that these networks may also extend
their reach to the video-on-demand broadband service. This may put them in direct competition with us, although their entry costs
will likely be higher and both the technical and manpower capabilities existing in these traditional companies will make it somewhat
difficult for them to transit into new broadband media. In our multi player online gaming business, we face competition from the
various gaming offerings on the market as well as the various gaming portals and platforms. In the subscription based multi player
online gaming business, the Company faces vigorous competition from the numerous games that are distributed free over the Internet.
More generically, it also competes with console based games made for products like Playstation and X-box. The Company also competes
within the industry for advertising revenue and viewers. More generically, the Company faces competition from other leisure entertainment
activities from Video CDs (especially in Asia), DVDs to cinemas, home theatres and emerging mobile multimedia kiosks and display
panels. The Company believes that it is competing favorably on the factors described above. However, the industry is evolving rapidly
and is becoming increasingly competitive. Larger, more established companies than us are increasingly focusing on the video content,
travel, and e-commerce businesses that directly compete with us.
INTELLECTUAL PROPERTY
The Company's intellectual property consists
of trademarks, patents, copyrights, and other technology and trade secrets. In addition to technology that we develop internally,
we license software or other technology from third parties. We also grant licenses to some of our intellectual property, such as
trademarks, patents or websites technology, to our vendors and strategic partners.
GOVERNMENT REGULATION
The Company must comply with laws and regulations
relating to our sales and marketing activities, including those prohibiting unfair and deceptive advertising or practices and those
requiring us to register as a service provider in the spheres of business that we operate in, and with disclosure requirements.
Data collection, protection, security and privacy issues are a growing concern in the U.S., and in many countries around the world.
Government regulation is evolving in these areas and could limit or restrict the Company's ability to market its products and services
to consumers, increase the Company's costs of operation and lead to a decrease in demand for our products and services. US Federal,
state and local governmental organizations, as well as foreign governments and regulatory agencies, are also considering legislative
and regulatory proposals that directly govern Internet commerce, and will likely consider additional proposals in the future. We
do not know how courts will interpret laws governing Internet commerce or the extent to which they will apply existing laws regulating
issues such as property ownership, sales and other taxes, libel and personal privacy to the Internet. The growth and development
of the market for online commerce has prompted calls for more stringent consumer protection laws that may impose additional burdens
on companies that conduct business online.
COMPLIANCE WITH ENVIRONMENTAL REGULATIONS
The Company has not incurred, and does
not expect to incur, material expenditures or obligations related to environmental compliance issues.
EMPLOYEES
The Company had 10 full time employees
based in Singapore as of December 31, 2015.
ITEM 1A: RISK FACTORS
An investment in the Company's common stock
involves a high degree of risk. One should carefully consider the following risk factors in evaluating an investment in the Company's
common stock. If any of the following risks actually occurs, the Company's business, financial condition, results of operations
or cash flow could be materially and adversely affected. In such case, the trading price of the Company's common stock could decline,
and one could lose all or part of one's investment. One should also refer to the other information set forth in this report, including
the Company's consolidated financial statements and the related notes.
THE COMPANY CONTINUES TO USE SIGNIFICANT
AMOUNTS OF CASH FOR ITS BUSINESS OPERATIONS, WHICH COULD RESULT IN US HAVING INSUFFICIENT CASH TO FUND THE COMPANY'S OPERATIONS
AND EXPENSES UNDER OUR CURRENT BUSINESS PLAN. THE COMPANY IS ALSO HOLDING A CONSIDERABLE AMOUNT OF QUOTED EQUITY SECURITIES THAT
ARE HELD FOR TRADING.
The Company's liquidity and capital resources
remain limited. There can be no assurance that the Company's liquidity or capital resource position would allow us to continue
to pursue its current business strategy. The Company's quoted equity securities held as assets are dependent on the market value.
Any fluctuations or downturn in the securities market could adversely affect the value of these equity securities held. As a result,
without achieving growth in its business along the lines it has projected, it would have to alter its business plan or further
augment its cash flow position through cost reduction measures, sales of assets, additional financings or a combination of these
actions. One or more of these actions would likely substantially diminish the value of its common stock.
THE MARKET MAY NOT BROADLY ACCEPT
THE COMPANY'S BROADBAND WEBSITES AND SERVICES, WHICH WOULD PREVENT THE COMPANY FROM OPERATING PROFITABLY.
The Company must be able to achieve broad
market acceptance for its Broadband websites and services, at a price that provides an acceptable rate of return relative to the
Company-wide costs in order to operate profitably. There is no assurance that the market will develop sufficiently to enable the
Company to operate its Broadband business profitably. Furthermore, there is no assurance that any of the Company's services will
become generally accepted, nor is there any assurance that enough paying users and advertisers will ultimately be obtained to enable
us to operate these business profitably.
BROADBAND USERS MAY FAIL TO ADOPT
THE COMPANY'S BROADBAND SERVICES.
The Company's Broadband services are targeted
to the growing market of Broadband users worldwide to deliver content and E-commerce in an efficient, economical manner over the
Broadband networks. The challenge is to make the Company's business attractive to consumers, and ultimately, profitable. To do
so has required, and will require, the Company to invest significant amounts of cash and other resources. There is no assurance
that enough paying users and advertisers will ultimately be obtained to enable the Company to operate the business profitably.
FAILURE TO SIGNIFICANTLY INCREASE
THE COMPANY'S USERS AND ADVERTISERS MAY RESULT IN FAILURE TO ACHIEVE CRITICAL MASS AND REVENUE TO BUILD A SUCCESSFUL BUSINESS.
The Company incurs significant up-front
costs in connection with the acquisition of content, and bandwidth and network charges. The plan is to obtain recurring revenues
in the form of subscription and advertising fees to use the Broadband services, either paid by the users or advertisers. There
is no assurance as to whether the Company will be able to maintain, or whether and how quickly the Company will be able to increase
its user base, or whether the Company will be able to generate recurring subscription and advertising fees to such a level that
would enable this line of business to continue to operate profitably. If the Company is not successful in these endeavors, the
Company could be required to revise its business model, exit or reduce the scale of the business, or raise additional capital.
COMPETITION IN THE BROADBAND BUSINESS
IS EXPECTED TO INCREASE, WHICH COULD CAUSE THE BUSINESS TO FAIL.
The Company's Broadband services are targeted
to the end user market. As the Broadband penetration rates increase globally, an increasing number of well-funded competitors have
entered the market. Companies that compete with the Company's business include telecommunications, cable, content management and
network delivery companies.
The Company may face increased competition
as these competitors partner with others or develop new Broadband websites and service offerings to expand the functionality that
they can offer to their customers. These competitors may, over time, develop new technologies and acquire content that are perceived
as being more secure, effective or cost efficient than the Company. These competitors could successfully garner a significant share
of the market, to the exclusion of the Company. Furthermore, increased competition could result in pricing pressures, reduced margins,
or the failure of the business to achieve or maintain market acceptance, any one of which could harm the business.
THE INABILITY TO SUCCESSFULLY EXECUTE
TIMELY DEVELOPMENT AND INTRODUCTION OF NEW AND RELATED SERVICES AND TO IMPLEMENT TECHNOLOGICAL CHANGES COULD HARM THE BUSINESS.
The evolving nature of the Broadband business
requires the Company to continually develop and introduce new and related services and to improve the performance, features, and
reliability of the existing services, particularly in response to competitive offerings.
The Company has under development new features
and services for its businesses. The Company may also introduce new services. The success of new or enhanced features and services
depends on several factors - primarily market acceptance. The Company may not succeed in developing and marketing new or enhanced
features and services that respond to competitive and technological developments and changing customer needs. This could harm the
business.
CAPACITY LIMITS ON THE COMPANY'S
TECHNOLOGY AND NETWORK HARDWARE AND SOFTWARE MAY BE DIFFICULT TO PROJECT, AND THE COMPANY MAY NOT BE ABLE TO EXPAND AND/OR UPGRADE
ITS SYSTEMS TO MEET INCREASED USE, WHICH WOULD RESULT IN REDUCED REVENUES.
While the Company has ample through-put
capacity to handle its customers' requirements for the medium term, at some point it may be required to materially expand and/or
upgrade its technology and network hardware and software. The Company may not be able to accurately project the rate of increase
in usage of its network. In addition, it may not be able to expand and/or upgrade its systems and network hardware and software
capabilities in a timely manner to accommodate increased traffic on its network. If the Company does not appropriately expand and/or
upgrade our systems and network hardware and software in a timely fashion, it may lose customers and revenues.
INTERRUPTIONS TO THE DATA CENTERS
AND BROADBAND NETWORKS COULD DISRUPT BUSINESS, AND NEGATIVELY IMPACT CUSTOMER DEMAND FOR THE COMPANY.
The Company's business depends on the uninterrupted
operation at the data centers and the broadband networks run by the various service providers. The data centers may suffer for
loss, damage, or interruption caused by fire, power loss, telecommunications failure, or other events beyond the Company. Any damage
or failure that causes interruptions in the Company's operations could materially harm business, financial conditions, and results
of operations. In addition, the Company's services depend on the efficient operation of the Internet connections between customers
and the data centers. The Company depends on Internet service providers efficiently operating these connections. These providers
have experienced periodic operational problems or outages in the past. Any of these problems or outages could adversely affect
customer satisfaction and customers could be reluctant to use our Internet related services.
THE COMPANY MAY NOT BE ABLE TO ACQUIRE
NEW CONTENT, OR MAY HAVE TO DEFEND ITS RIGHTS IN INTELLECTUAL PROPERTY OF THE CONTENT THAT IS USED FOR ITS SERVICES WHICH COULD
BE DISRUPTIVE AND EXPENSIVE TO ITS BUSINESS.
The Company may not be able to acquire
new content, or may have to defend its intellectual property rights or defend against claims that it is infringing the rights of
others, where its content rights are concerned. Intellectual property litigation and controversies are disruptive and expensive.
Infringement claims could require us to develop non-infringing services or enter onto royalty or licensing arrangements. Royalty
or licensing arrangements, if required, may not be obtainable on terms acceptable to the Company. The business could be significantly
harmed if the Company is not able to develop or license new content. Furthermore, it is possible that others may license substantially
equivalent content, thus enabling them to effectively compete against us.
THE COMPANY DEPENDS ON KEY PERSONNEL.
The Company depends on the performance
of its senior management team. Its success depends on its ability to attract, retain, and motivate these individuals. There are
no binding agreements with any of its employees that prevent them from leaving the Company at any time. There is competition for
these people. The loss of the services of any of the key employees or failure to attract, retain, and motivate key employees could
harm the business.
THE COMPANY RELIES ON THIRD PARTIES.
If critical services and products that
the Company sources from third parties, such as content and network services were to no longer be made available to the Company
or at a considerably higher price than it currently pays for them, and suitable alternatives could not be found, the business could
be harmed.
THE COMPANY COULD BE AFFECTED BY
GOVERNMENT REGULATION.
The list of countries to which our solutions
and services could not be exported could be revised in the future. Furthermore, some countries may in future impose restrictions
on streaming of broadband contents and related services. Failure to obtain the required governmental approvals would preclude the
sale or use of services in international markets and therefore, harm the Company's ability to grow sales through expansion into
international markets. While regulations in almost all countries in which our business currently operates generally permit the
broadband services, such regulations in future may not be as favorable and may impede our ability to develop business.
THE COMPANY COULD BE AFFECTED BY
PIRACY IN ASIA.
The Company is in the process of expanding
its services globally, and in particular is entering specific countries in Asia with customized country sites. These country sites
are designated to suit viewership patterns and styles in the countries they are launched in, and make use of the Company's content
and intellectual property rights to the content. The piracy of content is a significant problem in many Asian countries, and it
is not uncommon to see movies and television dramas appearing on illegal internet sites, and sold as pirated DVDs and VCDs. The
extent of this piracy of content in the specific countries that the Company is launching its sites will adversely affect to a certain
degree the amount of advertising and subscription revenues that the Company intends to earn.
THE COMPANY COULD BE AFFECTED BY
ECONOMIC DOWNTURNS
The global economy underwent a massive
downturn in 2009, which commenced in the second half of 2008. Many countries were faced with negative growth rates. Where the media
industry was concerned, major corporations reduced their advertising expenditures or even to cut back substantially all advertising
and promotional expenditures towards the half of 2008. The Company is heavily reliant on advertising and syndication revenues.
Any future downturns in any one country that the Company operates its WOWtv service would significantly affect the Company's revenues.
OUR COMMON STOCK IS CONSIDERED A
"PENNY STOCK". THE APPLICATION OF THE "PENNY STOCK" RULES TO OUR COMMON STOCK COULD LIMIT THE TRADING AND LIQUIDITY
OF THE COMMON STOCK, ADVERSELY AFFECT THE MARKET PRICE OF OUR COMMON STOCK AND INCREASE THE TRANSACTION COSTS TO SELL THOSE SHARES.
Our common stock is a "low-priced"
security or "penny stock" under rules promulgated under the Securities Exchange Act of 1934, as amended. In accordance
with these rules, broker-dealers participating in transactions in low-priced securities must first deliver a risk disclosure document
which describes the risks associated with such stocks, the broker-dealer's duties in selling the stock, the customer's rights and
remedies and certain market and other information. Furthermore, the broker-dealer must make a suitability determination approving
the customer for low-priced stock transactions based on the customer's financial situation, investment experience and objectives.
Broker-dealers must also disclose these restrictions in writing to the customer, obtain specific written consent from the customer,
and provide monthly account statements to the customer. The effect of these restrictions will likely decrease the willingness of
broker-dealers to make a market in our common stock, will decrease liquidity of our common stock and will increase transaction
costs for sales and purchases of our common stock as compared to other securities.
THE STOCK MARKET IN GENERAL HAS EXPERIENCED
VOLATILITY THAT OFTEN HAS BEEN UNRELATED TO THE OPERATING PERFORMANCE OF LISTED COMPANIES. THESE BROAD FLUCTUATIONS MAY BE THE
RESULT OF UNSCRUPULOUS PRACTICES THAT MAY ADVERSELY AFFECT THE PRICE OF OUR STOCK, REGARDLESS OF OUR OPERATING PERFORMANCE.
Shareholders should be aware that, according
to SEC Release No. 34-29093 dated April 17, 1991, the market for penny stocks has suffered in recent years from patterns of fraud
and abuse. Such patterns include (1) control of the market for the security by one or a few broker-dealers that are often related
to the promoter or issuer; (2) manipulation of prices through prearranged matching of purchases and sales and false and misleading
press releases; (3) boiler room practices involving high-pressure sales tactics and unrealistic price projections by inexperienced
sales persons; (4) excessive and undisclosed bid-ask differential and markups by selling broker-dealers; and (5) the wholesale
dumping of the same securities by promoters and broker-dealers after prices have been manipulated to a desired level, along with
the resulting inevitable collapse of those prices and with consequent investor losses. The occurrence of these patterns or practices
could increase the volatility of our share price.
WE DO NOT EXPECT TO PAY DIVIDENDS
FOR THE FORESEEABLE FUTURE, AND WE MAY NEVER PAY DIVIDENDS. INVESTORS SEEKING CASH DIVIDENDS SHOULD NOT PURCHASE OUR COMMON STOCK.
We currently intend to retain any future
earnings to support the development of our business and do not anticipate paying cash dividends in the foreseeable future. Our
payment of any future dividends will be at the discretion of our Board of Directors after taking into account various factors,
including but not limited to our financial condition, operating results, cash needs, growth plans and the terms of any credit agreements
that we may be a party to at the time. In addition, our ability to pay dividends on our common stock may be limited by Nevada state
law. Accordingly, investors must rely on sales of their common stock after price appreciation, which may never occur, as the only
way to realize a return on their investment. Investors seeking cash dividends should not purchase our common stock.
FUTURE SALES OF OUR COMMON STOCK
COULD PUT DOWNWARD SELLING PRESSURE ON OUR COMMON STOCK, AND ADVERSELY AFFECT THE PER SHARE PRICE. THERE IS A RISK THAT THIS DOWNWARD
PRESSURE MAY MAKE IT IMPOSSIBLE FOR AN INVESTOR TO SELL SHARE OF COMMON STOCK AT ANY REASONABLE PRICE, IF AT ALL.
Future sales of substantial amounts of
our common stock in the public market or the perception that such sales could occur, could put downward selling pressure on our
common stock and adversely affect its market price.
THE OVER THE COUNTER BULLETIN BOARD
IS A QUOTATION SYSTEM, NOT AN ISSUER LISTING SERVICE, MARKET OR EXCHANGE. THEREFORE, BUYING AND SELLING STOCK ON THE OTC BULLETIN
BOARD IS NOT AS EFFICIENT AS BUYING AND SELLING STOCK THROUGH AN EXCHANGE. AS A RESULT, IT MAY BE DIFFICULT FOR YOU TO SELL YOUR
COMMON STOCK OR YOU MAY NOT BE ABLE TO SELL YOUR COMMON STOCK FOR AN OPTIMUM TRADING PRICE.
The Over the Counter Bulletin Board (the
"OTC BB") is a regulated quotation service that displays real-time quotes, last sale prices and volume limitations in
over-the-counter securities. Because trades and quotations on the OTC Bulletin Board involve a manual process, the market information
for such securities cannot be guaranteed. In addition, quote information, or even firm quotes, may not be available. The manual
execution process may delay order processing and intervening price fluctuations may result in the failure of a limit order to execute
or the execution of a market order at a significantly different price. Execution of trades, execution reporting and the delivery
of legal trade confirmations may be delayed significantly. Consequently, one may not be able to sell shares of our common stock
at the optimum trading prices.
When fewer shares of a security are being
traded on the OTC Bulletin Board, volatility of prices may increase and price movement may outpace the ability to deliver accurate
quote information. Lower trading volumes in a security may result in a lower likelihood of an individual's orders being executed,
and current prices may differ significantly from the price one was quoted by the OTC Bulletin Board at the time of the order entry.
Orders for OTC Bulletin Board securities may be canceled or edited like orders for other securities. All requests to change or
cancel an order must be submitted to, received and processed by the OTC Bulletin Board. Due to the manual order processing involved
in handling OTC Bulletin Board trades, order processing and reporting may be delayed, and an individual may not be able to cancel
or edit his order. Consequently, one may not be able to sell shares of common stock at the optimum trading prices.
The dealer's spread (the difference between
the bid and ask prices) may be large and may result in substantial losses to the seller of securities on the OTC Bulletin Board
if the common stock or other security must be sold immediately. Further, purchasers of securities may incur an immediate "paper"
loss due to the price spread. Moreover, dealers trading on the OTC Bulletin Board may not have a bid price for securities bought
and sold through the OTC Bulletin Board. Due to the foregoing, demand for securities that are traded through the OTC Bulletin Board
may be decreased or eliminated.
We generated a net loss of $955,249 and
$1,389,095 before taxes for the years ended December 31, 2015 and 2014, respectively. We may be unable to continue as a going concern.
Our consolidated financial statements
have been prepared on a going concern basis which assumes that we will be able to realize our assets and discharge our liabilities
in the normal course of business for the foreseeable future. We generated a consolidated net loss before taxes of $955,249 for
the year ended December 31, 2015 compared to a consolidated net loss before taxes of $1,389,095 during 2014. We realized a negative
cash flow operating activities of $754,468 during 2015 compared to $1,029,936 in 2014. At December 31, 2015, we had an accumulated
deficit of $44,844,789 and a working capital deficiency of $3,648,429 compared to an accumulated deficit of $43,986,761 and a
working capital deficiency of $3,465,271 at December 31, 2014. At December 31, 2015, we had a stockholders' deficit of $3,631,637
compared to a stockholders' equity of $3,436,666 at December 31, 2014. Our ability to continue as a going-concern is in substantial
doubt as it is dependent on a number of factors including, but not limited to, the receipt of continued financial support from
our investors, our ability to market and sell domain name assets for cash, our ability to raise equity or debt financing as we
need it, and whether we will be able to use our securities to meet certain of our liabilities as they become payable. The outcome
of these matters is dependent on factors outside of our control and cannot be predicted at this time.