OTTAWA, Ontario, Canada,
March 18, 2013 /PRNewswire/
-- Magor Corporation (TSX Venture: MCC) today introduced
Aerus, the next stage in the evolution of its market-leading visual
collaboration product. Aerus extends Magor's peer-to-peer
software architecture to the cloud, delivering a unique approach in
cloud-based service platforms.
(Logo:
http://photos.prnewswire.com/prnh/20121107/LA07668LOGO)
Magor's cloud-based Aerus platform enables people to engage
collaboratively in high-quality visual conversations by
simultaneously sharing, viewing and editing relevant material on
desktops, laptops, tablets, smartphones, whiteboards and other
devices.
With a scalable distributed server architecture that leverages
switched video networking, Aerus is designed to solve limitations
of traditional video conferencing implementations that use a
centralized architecture and impose a "meet-me" model for all
interactions with more than two locations for any type of
environment – meeting room, desktop, mobile and more.
Traditional bridge-based services also cannot scale easily and
cost effectively to meet the needs of larger deployments that
require support for a mix of mobile, desktop and room-based
endpoints as well as for screen sharing and collaborative document
editing.
Aerus fulfills a forecast by Scott
Morrison, an authoritative Gartner analyst. In an
August 2012 report entitled "Market
Trends: Videoconferencing, Worldwide, 2012," Morrison wrote:
"Future demand for video infrastructure is predicated on
far-reaching changes to the current architecture and
commercialization of these solutions, from hardware to software and
from capital investment to cloud-based delivery."
Key characteristics of the Aerus platform include:
- Built around a highly flexible workflow model that does not
impose a "meet-on-the -bridge" model for calls with more than two
locations.
- Designed for clear, high-definition video over the
Internet.
- Simple to deploy.
- Interoperable with SIP and H.323-based video-conferencing
systems and bridges, consumer-based video conferencing clients,
such as Skype, and WebRTC-enabled web browsers.
- Highly scalable in hosted or virtualized environments, enabling
third-party Aerus service providers to support elasticity of user
demand.
- Has API support over REST for use in custom designed
solutions.
- Extends support for flexible payment models, such as monthly
recurring charges.
"Our goal with Aerus is to support the many ways people want to
work together with video. To do this we chose to deliver an
architecture that supports as many different workflows as users
want, when users want them, rather than the rigid single workflow
model that traditional video conferencing systems box the user into
– invite-only, meet-me-on-the-bridge," said Ken Davison, Magor's Chief Marketing Officer and
SVP of Sales.
"Aerus allows users to collaborate in visual conversations --
whether spontaneous or scheduled
-- and share whatever material they need to as the context of a
conversation progresses," Davison added. "Thanks to this
flexibility, we believe very strongly that Aerus will pave the way
to enabling a multitude of video-enabled business processes that
have not been addressable with traditional forms of video
conferencing."
Instead of needing to choose between using a rigid presentation
mode in video conferencing or adding a web conferencing service to
enable collaboration, Aerus users can share the content on their
PCs or laptops, as well as content from whiteboards, iPads,
databases and other data sources concurrently with all others in
the visual conversation. In addition, all participants can also
see, take control and modify any or all data sources in a visual
conversation for true collaboration.
Aerus also provides native interoperability with existing
solutions ranging from traditional room-based video conferencing to
web-based consumer clients such as Skype. Furthermore, the Aerus
service extends visual collaboration to WebRTC enabled browsers for
ultra-simple connectivity.
"We chose Magor because Aerus provided the flexibility to
integrate real-time translation services into a very high quality
video-enabled collaborative environment, and because the
distributed cloud architecture will help expand our video
deployment easily," said Rick
Martel, director of information technology at the Canadian
Union of Postal Workers. "We have been an Aerus customer for six
months now and our use has grown exponentially as we find new
situations every day by which we can leverage the system."
Zeus Kerravala, principal analyst
at ZK Research, a division of Kerravala Consulting, and a longtime
observer of the business video-communications market, said: "I'm
encouraged by the Aerus announcement as it reinforces Magor's focus
on flexible workflow, rather than the rigid single workflow model
enforced by conferencing. Aerus thus brings a new dimension to
Enterprise Video Collaboration -- a fluid workflow model that
enables what I refer to as Visual Conversations."
Aerus will be generally available on May
1, 2013, with advanced participation open for enterprises
wanting to trial the service. For more information please visit
http://www.magorcorp.com/aerus-trial/.
For more information, visit Magor at
http://www.magorcorp.com/.
About Magor:
Magor is a visual collaboration company.
It allows users the freedom to work together naturally anytime,
regardless of location, network or device to solve business
challenges. Magor's cloud-based Aerus platform enables people
to engage in high-quality visual conversations by simultaneously
sharing, viewing and editing relevant collaborative material on
desktops, laptops, tablets, smartphone applications, whiteboards
and other devices.
Cautionary Statements
This news release
contains "forward-looking statements" within the meaning of
applicable securities laws, including statements relating to the
expenditure of funds acquired by the Corporation in connection with
the Offering. Although the Corporation believes that the
expectations reflected in its forward‑looking
statements are reasonable, such statements have been based on
factors and assumptions concerning future events which may prove to
be inaccurate. These factors and assumptions are based upon
currently available information to the Corporation. Such statements
are subject to known and unknown risks, uncertainties and other
factors that could influence actual results or events and cause
actual results or events to differ materially from those stated,
anticipated or implied in the forward‑looking
statements, including whether or not the Agent's Option is
ultimately exercised. Readers are cautioned to not place undue
reliance on forward-looking statements. The statements in this
press release are made as of the date of this release and, except
as required by applicable law, the Corporation does not undertake
any obligation to publicly update or to revise any of the included
forward‑looking statements, whether as a result of
new information, future events or otherwise. The Corporation
undertakes no obligation to comment on analyses, expectations or
statements made by third-parties in respect of the Corporation or
its financial or operating results or (as applicable), their
securities.
The TSX Venture Exchange Inc. has in no way passed upon
the merits of the proposed transaction and has neither approved or
disapproved the contents of this press release. The
Common Shares have not been and will not be registered under the
United States Securities Act of 1933, as amended and may not be
offered or sold in the United
States absent registration or an applicable exemption from
the registration requirement. This press release shall not
constitute an offer to sell or the solicitation of an offer to buy
nor shall there be any sale of the securities in any jurisdiction
in which such offer, solicitation or sale would be
unlawful.
Neither the TSX Venture Exchange nor its Regulations
Services Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
SOURCE Magor Corporation
