(TSX:QBR.A)(TSX:QBR.B) - Quebecor, in collaboration with its
subsidiaries, is pleased to associate with the Jour de la Terre
Quebec organization for the seventh consecutive year. An important
initiative of the partnership includes the Earth Calling! recycling
program for mobile handsets, accessories and batteries, which
Quebecor and its Videotron subsidiary have been supporting since
2008. More than 240 drop-off points have been set up in Videotron
stores and kiosks, Le SuperClub Videotron locations and Archambault
stores across Quebec. To date, nearly 100,000 handsets have been
diverted from landfill sites, achieving a reuse rate estimated at
24%.
Itinerant e-waste collection events
First one to be held on Earth Day, the 22nd of April, at Square
Victoria
This year, Quebecor, Videotron and Jour de la Terre Quebec are
expanding their partnership by organizing itinerant e-waste events
where consumers can drop off a variety of electronic devices. The
first will be held on Earth Day, the 22nd of April, at Square
Victoria in Montreal (between Viger St. and Saint-Antoine St.). For
the event, a sorting centre will be set up on-site. Individual
consumers, retailers and businesses will be able to dispose of
their electronic wastes, including a wide range of consumer
electronic products such as mobile devices, desktop computers,
television sets, printers, answering machines, modems, cables,
connectors, remote controls and much more. Volunteers will be on
hand to greet visitors and guide them through the sorting centre.
Music, events and speeches on environmental subjects will also be
featured.
In addition to financial assistance, Quebecor supports Jour de
la Terre Quebec with a large-scale promotional campaign across its
numerous media platforms. Furthermore, Quebecor's subsidiaries will
help promote public awareness of environmental issues. For example,
MAtv has partnered with jourdelaterre.tv, the Journal de Montreal
will publish a special Earth Day supplement on April 18th, and the
daily 24 Heures will do the same on April 22nd. TVA's program Salut
Bonjour!, TVA Publications' magazines and Quebecor's many community
newspaper will also cover the event Earth Day.
"The e-waste collection event will help collect and give a
second life to dozens of tons of e-waste", mentioned Pierre
Lussier, Executive Vice President of Jour de la Terre Quebec. "Our
partnership with Quebecor has proved very beneficial for the
environment thus far. It is clear to us that environmental concerns
are deeply embedded in Quebecor's corporate values."
Quebecor and its environmental strategy: 2012 results and
milestones
"The sum of our many daily acts for the environment has a direct
positive impact on our society", said Pierre Karl Peladeau,
President and CEO of Quebecor. "There is great power in the
combined efforts of our company, our subsidiaries and our 16,000
employees: the power of numbers! Quebecor is proud of its role in
supporting so many environmental programs."
-- Recycling and recovery
Every day, Quebecor supports numerous recycling and recovery actions
aimed at reducing the volume of waste sent to landfill sites. Quebecor's
initiatives in this area include: continuous improvement of multi-
material recycling, environmentally responsible management of waste
stemming from the construction and maintenance of Videotron's network,
and programs to recover and refurbish the organization's used computers.
To implement these programs, Quebecor works with social economy
enterprises such as SIT, Insertech Angus and AFFI-Informatique.
-- Improving energy efficiency and reducing greenhouse gas emissions
Quebecor has been measuring its energy consumption and calculating its
greenhouse gas emissions for the past three years. As part of its
continuous improvement process, it compiles the results and reports them
to the Carbon Disclosure Project. Initiatives in this area include the
installation of hybrid electrical systems on some of the vehicles in
Videotron's fleet accompanied by eco-driving awareness campaigns.
Together, these efforts yielded a 17.47% reduction in Videotron's CO2
fleet emissions in 2012 compared with 2011.
At the same time, Quebecor encourages its employees to use mass transit
by participating in the Opus+ Entreprise program operated by the Agence
metropolitaine de transport (AMT) and the Opus & Cie program operated by
the Societe de transport de Montreal (STM). It also promotes cycling to
work through the Bixi Corporate program and encourages carpooling
through the AMT's carpooling website.
-- Responsible procurement
Quebecor has introduced a number of measures related to responsible use
of natural resources. In 2012, Quebecor Media Printing obtained the
Forest Stewardship Council (FSC) chain-of-custody certification for its
two printing plants. FSC certification tracks forest fibre through the
supply chain, from the forest to the consumer, and guarantees that FSC
certified products have not been mixed with uncertified products.
Quebecor Media Book Group has been printing its black-and-white books on
paper made of 100% post-consumer fibre since 2007. In 2012, that
practice saved 1,106 trees, the equivalent of the area of 81 hockey
rinks. Moreover, more than 90% of TVA Publications magazines are printed
on FSC-certified paper. Other initiatives include a 5 cents charge for
single-use bags at Archambault stores, with all proceeds going to Jour
de la Terre Quebec. The money is used to fund greening projects and
other environmental efforts.
-- Education and mobilization
Quebecor's team of green ambassadors, spread among its subsidiaries,
provide information and raise awareness within the organization. Efforts
to raise public awareness included a pledge in 2011 by the commuter
daily newspaper, the 24 Heures, to plant two trees for every ton of
newspaper recycled by users of Montreal's metro system. As a result, in
October 2012, employees of the 24 Heures and the STM symbolically
transformed the 851 tonnes of paper recycled in 2011 into more than
1,700 plants, which will grow in a section of Montreal`s Angrignon Park.
The Corporation
Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B) is a holding company with a
75.4% interest in Quebecor Media Inc., one of Canada's largest
media groups, with more than 16,000 employees. Quebecor Media Inc.,
through its subsidiary Videotron Ltd., is an integrated
communications company engaged in cable television, interactive
multimedia development, Internet access services, cable telephony
and mobile telephony. Through Sun Media Corporation, Quebecor Media
Inc. is the largest publisher of newspapers in Canada. It also
operates Canoe.ca and its network of English- and French-language
Internet properties in Canada. In the broadcasting segment,
Quebecor Media Inc. operates, through TVA Group Inc., the number
one French-language conventional television network in Quebec, a
number of specialty channels, and, through Sun Media Corporation,
the English-language SUN News channel. Another subsidiary of
Quebecor Media Inc., Nurun Inc., is a major interactive
technologies and communications agency with offices in Canada, the
United States, Europe and Asia. Quebecor Media Inc. is also active
in magazine publishing (Publications TVA Inc.), book publishing and
distribution (Sogides Group Inc., CEC Publishing Inc.), the
production, distribution and retailing of cultural products
(Archambault Group Inc., TVA Films), video game development
(BlooBuzz Studios, L.P.), DVD, Blu-ray disc and videogame rental
and retailing (Le SuperClub Videotron ltee), the printing and
distribution of community newspapers and flyers (Quebecor Media
Printing Inc., Quebecor Media Network Inc.), news content
production and distribution (QMI Agency), multiplatform advertising
solutions (QMI Sales) and the publishing of printed and online
directories, through Quebecor MediaPages(TM).
Contacts: Martin Tremblay Vice President, Public
Affairsmartin.tremblay@quebecor.com 514-380-1985
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