FOXBOROUGH, Mass., April 21, 2021
/PRNewswire/ -- Dorel Juvenile, a segment of Dorel Industries
(TSX: DII.B.TO, DII.A.TO) and the world's largest juvenile products
manufacturer, has announced the launch of PureCosi™, a new car seat
fabric line for Maxi-Cosi that meets flammability standards without
the use of added fire-retardant chemicals. By developing safe
children's car seats through intentional fabric choices, and not
with added chemicals, Maxi-Cosi's PureCosi™ line will allow parents
to protect their babies from toxins while reducing the accumulation
of toxic PBDEs and PFAs in the environment.
The launch of PureCosi™ represents one step in the brand's
journey towards eco-friendly design. The company's commitment to
the development of PureCosi™ has been achieved through changes in
not only fabric choices, but also company policies and practices
that all third-party manufacturing partners are required to adhere
to. In addition, the dyeing processes for the car seat components,
including premium materials and plush cushioning that are machine
washable and dryer safe, are completed in the most sustainable way
possible for a majority of colorways to conserve both energy and
water resources.
"As we continue our journey to becoming a more sustainable
company, designing a fabric that protects both little ones and the
planet was a priority for us," said Paul
Powers, President of Dorel Juvenile USA. "Our new PureCosi™ line is thoughtfully
designed to be eco-conscious and beneficial for babies in this next
generation and the planet they will inhabit. We're excited to see
how families incorporate PureCosi™ as a simple sustainable
choice."
PureCosi™ fabric is currently available for five of Maxi-Cosi's
most popular car seats:
- The award-winning Coral™ XP Infant Car Seat and carrier
system, suitable from four to twenty-two pounds. The car seat
features a first-of-its-kind crossbody carry method and a unique
three-part Nesting System that includes a lightweight inner
carrier, car seat outer carrier shell and car seat base.
- The Mico XP Max Car Seat, suitable for children from
four to thirty pounds. The car seat features Air Protect® Side
Impact Protection and an adjustable base with tightness and level
indicators to provide visual confirmation of accurate installation.
The base also features new self-retracting MaxiLock™ LATCH
connector technology for tight, quick and easy installation. The
plush, premium soft goods provide extra cushioning, with cozy head
and neck support, soft body pillows and cushiony seat pad.
- The Mico 30 Infant Car Seat, suitable from five to
thirty pounds. The Mico 30 includes an adjustable car seat base
with LATCH for a better fit in your car. The comfortable premium
fabrics and padded 5-point harness covers keep baby secure and cozy
during the ride, and the included head insert is perfect for the
extra support needed by infants.
- The Pria All-in-One Convertible Car Seat. With the Pria
All-in-One, you can take comfort in knowing that you'll have a
safe, comfortable car seat for your child, from birth to 10 years
old. Children can ride rear facing, from 4-40 pounds;
forward-facing to 65 pounds; and up to 100 pounds in booster mode.
It may be the only car seat you'll ever need. Converting to each
new stage is simple and intuitive, so you can quickly make car seat
adjustments. It allows for a wide range of adaptability with its
3-position recline, 5 headrest heights, along with a QuickFit
shoulder harness
- The Pria 85 2-in-1 Convertible Car Seat. This car seat
fits children rear-facing starting at 14 pounds and keeps them cozy
up to 14 pounds. When they're ready to ride forward-facing, turn
this car seat around to safely fit children up to 85 pounds; the
highest weight range offered by a harness in a convertible car
seat. Both stages benefit from the Air Protect® Side Impact
Protection.
Maxi-Cosi will continue to incorporate PureCosi™ into additional
car seats throughout 2021, including the Pria Max All-in-One
Convertible Car Seat and the RodiFix Booster Car Seat.
Now available at maxicosi.com, BuyBuyBaby, Amazon, Target and
other Specialty retailers, PureCosi™ fashions for the Coral XP
Infant Car Seat are available in Essential Black, Essential
Graphite, Essential Red, and Essential Blue, retailing at
$399.99. PureCosi™ fashions for the
Mico XP Max Infant Car Seat are available in Essential Black, Sonar
Grey, Sonar Plum, and Sonar Blue, retailing at $299.99. PureCosi™ fashions for the Mico 30
Infant Car Seat Max Infant Car Seat are available in Midnight
Black, Polished Pebble, Radish Ruby, and Slated Sky, retailing at
$199.99. PureCosi™ fashions for the
Pria 85 2-in-1 Convertible Car Seat are available in Midnight Black
and Polished Pebble, retailing at $269.99. PureCosi™ fashions for the Pria
All-in-One Convertible Car Seat are available in After Dark,
retailing at $289.99. To learn more,
visit https://www.maxicosi.com/us-en/purecosi.
About Dorel Juvenile
Dorel Juvenile, a segment of Dorel Industries, Inc.
(TSX:DII.B, DII.A) is a world class juvenile products company.
Dorel Juvenile's powerfully branded products include global
juvenile brands Maxi-Cosi, Quinny and Tiny
Love, complemented by regional brands such as Safety 1st,
Cosco, Bébé Confort and Infanti.
Dorel Industries Inc. (TSX: DII.B, DII.A) is a global
organization, operating three distinct businesses in juvenile
products, bicycles and home products. Dorel's strength lies in the
diversity, innovation and quality of its products as well as the
superiority of its brands. Dorel Juvenile's powerfully branded
products include global brands Maxi-Cosi, Quinny and Tiny Love, complemented by regional
brands such as Safety 1st, Bébé Confort, Cosco and Infanti. Dorel
Sports brands include Cannondale, Schwinn, GT, Mongoose, Caloi and
IronHorse. Dorel Home, with its
comprehensive e-commerce platform, markets a wide assortment of
domestically produced and imported furniture. Dorel has annual
sales of US $2.8 billion and employs
approximately 8,000 people in facilities located in 25 countries
worldwide.
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SOURCE Dorel Juvenile Group