SECAUCUS, N.J., Nov. 2, 2020 /PRNewswire/ -- The Vitamin Shoppe®,
an omni-channel specialty retailer of nutritional products,
announced today a national retail partnership with Alani Nu®, a
premium women's supplement brand. This marks the first time that
Alani Nu products will be available at over 720 The Vitamin Shoppe
and Super Supplements stores, as well as on
www.vitaminshoppe.com.
Known for its quality formulations, innovative flavor options,
and modern branding, Alani Nu has developed a passionate and loyal
customer following. As part of the launch, The Vitamin Shoppe has
exclusive availability of two product flavors in its stores and
online: Lemon Meringue Whey Protein and Galaxy Lemonade
Pre-Workout. Later this month, an exclusive Hawaiian Shaved Ice
BCAA will hit The Vitamin Shoppe and in December an exclusive
Strawberry Shortcake Protein Bar will arrive.
Sharon Leite, Chief Executive
Officer of The Vitamin Shoppe, commented: "We're thrilled to
welcome the dynamic Alani Nu brand to The Vitamin Shoppe and Super
Supplements, especially our exclusive products and flavors. With
science-driven formulations and bold marketing that's both
inspiring and fun, Alani Nu has created a unique identity in the
women's wellness space that increasingly resonates with our
customers."
Founded by fitness entrepreneur and social media influencer
Katy Hearn in 2018, Alani Nu
supplements are manufactured in the US, and have become one of the
most trusted women's wellness brands on the market. Products
available at The Vitamin Shoppe and Super Supplements include Alani
Nu's top-selling Balance supplement for hormonal support; whey
proteins in Confetti Cake or Munchies flavors; energy drinks in
delicious options including Cosmic Stardust and Mimosa; as well as
pre-workouts, BCAAs, and protein bars.
Katy Hearn, founder of Alani Nu,
commented: "Our team is thrilled to have the opportunity to extend
our products to The Vitamin Shoppe consumers nationwide. We are so
excited to be a part of this trusted, specialty store experience
that provides industry-leading quality, expertise, and innovation
to its wellness-focused consumers."
To learn more about Alani Nu at The Vitamin Shoppe, visit The
Vitamin Shoppe or Super Supplements location near you, or log on to
www.vitaminshoppe.com.
About The Vitamin Shoppe®
The Vitamin Shoppe®, a subsidiary of Franchise Group Inc.
(NASDAQ: FRG), is an omni-channel specialty retailer and wellness
lifestyle Company with the mission of providing customers with the
most trusted products, guidance, and services to help them become
their best selves, however they define it. Based in Secaucus, New Jersey, the Company offers a
comprehensive assortment of nutritional solutions, including
vitamins, minerals, specialty supplements, herbs, sports nutrition,
homeopathic remedies, green living products, and natural beauty
aids. In addition to carrying products from approximately 700
national brands, The Vitamin Shoppe offers products from its
proprietary brands within its owned and wholesale channels,
including: The Vitamin Shoppe®, Vthrive The Vitamin
Shoppe™, BodyTech®, BodyTech® Elite,
fitfactor Weight Management System™, fitfactor KETO™,
plnt®, ProBioCare®, and True
Athlete®. The Company conducts business through over 720
company-operated retail stores under The Vitamin Shoppe and Super
Supplements banners, and via its website,
www.vitaminshoppe.com.
About Alani Nu®
Founded in 2018 by Katy Hearn, Alani
Nu® is a premium women's wellness brand that is
strategically designed for women and made in the USA. Their
wide range of health and fitness supplements can be found
on Amazon, in GNC, in The Vitamin Shoppe,
in Kroger and in select QuikTrip stores
across the United States.
Additionally, all products are available online
at www.alaninu.com. For more information, please get in touch
by emailing contact@alaninu.com.
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SOURCE The Vitamin Shoppe