MELBOURNE, Australia,
May 26, 2021 /PRNewswire/
-- Linktree, the market-leading linking platform, today
announced the launch of their Passion Fund partnership with Square.
The Passion Fund will award creators, business owners, activists,
or anyone with a big dream with an investment and tools to help
turn their passion into a career.
The fund also celebrates the recent addition of Commerce Links,
powered by Square, to the platform which enables Linktree users to
engage in frictionless transactions, quicker paths to purchase for
their customers, more opportunities for monetization and an ability
to connect their online ecosystem to their products or
services.
"The tremendous growth the creator economy is experiencing can
make it harder for some to breakthrough and the Passion Fund
provides an opportunity for creators to receive financial resources
and industry expertise to bring their work and passion to a global
audience," said Alex Zaccaria,
co-founder and CEO of Linktree. "Our partnership with Square is
the next step in enabling creators to curate an online ecosystem
all in one place by seamlessly monetizing their Linktree."
"Square was built to help everyone participate and thrive in the
economy, regardless of the size or type of business," said
Lauren Weinberg, Square's Global
Head of Marketing. "We're delighted to be working with Linktree
to help creators turn their passion into a living."
Beginning on May 26, 2021,
standout creators and entrepreneurs throughout the world are
invited to submit their application to receive a share of the
$250,000 fund.
Submissions will be evaluated by a panel of influential,
self-made business leaders, creators, founders and digital experts
chosen for their unique stories and experiences turning their
passions into thriving businesses. They include:
- Karamo: is an American television host, reality
television personality, author, actor, and activist. Karamo
currently stars as the culture/life coach expert on Queer Eye.
- Li
Jin: Li Jin
is the founder and General Partner of Atelier Ventures, an
early-stage VC fund focused on the passion economy & future of
work. She was previously a consumer partner at Andreessen
Horowitz.
- Grace Beverley: is a
successful entrepreneur shaking up the archaic business world, with
a global reach of over 1.5 million and founder of two brands that
are paving the way in D2C fitness concepts. Grace was Natwest GBEA
Young Entrepreneur of the Year and named first in Forbes 30 under
30's retail and e-commerce list, aged twenty-three.
- Alex Zaccaria: is
Linktree co-founder and CEO. Alex has been a serial entrepreneur
and creator since his teens, managing musicians and generating
revenue streams for his artists, before launching a digital agency,
which Linktree was born out of.
- Lauren Weinberg is
Square's Global Head of Marketing. For the past four years, she has
led Square's marketing and communications teams, helping tell its
story of economic empowerment.
The Passion Fund has three tiers - Gold, Silver and Bronze --
and funds will be awarded as follows:
- Gold: 9 x $20,000
- Silver: 10 x $4000
- Bronze 10 x $1000
In addition, there will be a People's Choice Award Winner, who
is selected by the public and will receive $20,000.
To further pursue their passions and work towards their goals,
all winners will receive exclusive use of Linktree benefits
including lifetime PRO access, marketing workshops with the
Linktree team and no transaction fees on their Commerce Links.
For specific submission criteria, please visit
https://linktr.ee/s/passion-fund.
About Linktree
Linktree enables creators, brands,
artists, publishers, agencies, and businesses of all sizes to
curate an online ecosystem, engage with their audience and monetize
their passion. The platform is utilized by more than 14 million
users globally including TikTok, Selena
Gomez, Red Bull, Alicia Keys, Facebook,the Los Angeles Clippers,
Jessica Alba, Comedy Central and
HBO. Founded by brothers Alex and Anthony
Zaccaria and Nick Humphreys
in 2016, Linktree is headquartered in Melbourne, Australia. For more information
visit https://linktr.ee/.
About Square, Inc.
Square, Inc. (NYSE: SQ) builds
tools to empower businesses and individuals to participate in the
economy. Sellers use Square to reach buyers online and in person,
manage their business, and access financing. Individuals use Cash
App to spend, send, store, and invest money. And TIDAL is a global
music and entertainment platform that expands Square's purpose of
economic empowerment to artists. Square, Inc. has offices in
the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.
Media Contact:
Nadav Avidan
nadav@linktr.ee
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