New data shows choosing a red paint color is on
the rise amongst Americans–where nostalgic flair meets undeniable
elegance
SANTA
ANA, Calif., Aug. 21,
2024 /PRNewswire/ -- Today, Behr Paint Company
announces its highly anticipated 2025 Color of the Year: Rumors, a
deep and dynamic ruby red that empowers DIYers, designers and paint
professionals to create impactful color moments. In fact, about 75%
of Americans say they would consider painting a room or wall a
shade of red, and Rumors is the perfect choice with its unique
balance of warmth and vitality.
"We're seeing people embrace color like never before," said
Erika Woelfel, Vice President of
Color and Creative Services at Behr Paint Company. "Rumors is a
modern take on the timeless red that creates an energetic appeal to
make a lasting statement in a stunning way."
New research1 conducted by Behr Paint
reveals:
- Three quarters (76%) of Americans say they would consider
painting a room or a wall a shade of red, with accent walls,
bedrooms, and front doors at the top of their wish lists.
- Americans recognize the positive impact red can have on their
home and agree it creates a bold yet cohesive style:
- Homes with red front doors stand out from others (86%)
- A small pop of red in a room catches their attention (84%)
- A pop of red can make a space feel more elegant and cohesive
(70%)
- A majority of Americans feel energized by the use of the color
red in home design (60%)
- More than half of Americans agree that Rumors in the home gives
them the vibe of a high-end hotel (54%) and reminds them of a
luxurious hospitality space (54%)
"Our Color of the Year empowers consumers to use color with
confidence," said Andy Lopez, Senior
Vice President, Head of Marketing at Behr Paint. "Rumors is
undoubtedly a color that inspires creativity while being versatile
enough to transform a space through large and small projects."
From eye-catching curb appeal on a front door to a dramatic
four-wall drench in a bedroom, Rumors is a universal color that
transcends design styles and embraces self-expression.
The rich allure of Rumors is part of the BEHR 2025 Color Trends
Palette, an annual selection of forward-looking colors, ranging
from tantalizing warm tones to cooler stunning shades to simplify
the color selection process for DIYers, designers and paint
professionals. Through comprehensive research and trend analysis
across the globe within a variety of lifestyle influences, these
hues create a connected color story.
To celebrate the 2025 Color of the Year, Behr Paint is hosting a
sweepstakes on Instagram and TikTok starting August 21st. One winner will receive $10,000 to help them make a statement in their
home using Rumors. Follow @behrpaint on Instagram and
@behr on TikTok to learn more about how to enter. Terms
and conditions apply. For official rules, visit:
behr.com/2025cotysweepstakes.
Rumors is available in top-rated, one-coat hide
guaranteed* BEHR DYNASTY® and BEHR MARQUEE®, as well as BEHR
ULTRA® and BEHR PREMIUM PLUS®, exclusively at The Home Depot stores
nationwide and online. To learn more about Rumors and explore the
2025 Color Trends Palette, visit behr.com/2025coty.
*Valid only when tinted to colors from the BEHR DYNASTY®
& BEHR MARQUEE® Interior One-Coat Hide Color
Collection.
About Behr Paint Company
Founded in 1947, Behr Paint
Company is one of the largest manufacturers of paints, primers,
decorative finishes, stains, surface preparation and application
products for do-it-yourselfers and professionals in the United States, Canada, and Mexico. The Santa
Ana, Calif.-based company, and maker of the most trusted
paint brand in America* BEHR®, along with the KILZ® and WHIZZ®
brands, are dedicated to meeting the project needs of DIYers,
designers and professional paint contractors with an unwavering
commitment to quality, innovation, and value. For more information,
visit Behr.com. Professional paint contractors and designers
can visit Behr.com/Pro to learn about products, color tools
and services. Behr Paint Company is a subsidiary of Masco
Corporation (NYSE: MAS).
*Based on the 2024 BrandSpark® American Trust
Study. Visit www.BrandSparkMostTrusted.com.
Behr and the Behr logo are registered trademarks
of Behr Process LLC.
1Behr Paint commissioned an online survey among
n=1,000 general population Americans 18 years of age and older.
Data is nationally representative by age, gender, race/ethnicity
and region. The survey was fielded between July 2- 9, 2024. The margin of error (MOE) for
the total sample is +/- 3 p.pts.
CONTACT: M Booth, behrdiy@mbooth.com
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SOURCE Behr Paint Company