NEW Eggo® Fully Loaded Waffles
inspired Eggo's collab with The Surgeon to drop the first-ever Eggo
Fully Loaded Kicks in two flavorful colorways: Chocolate Chip
Brownie & Strawberry Delight
CHICAGO, May 13, 2024
/PRNewswire/ -- Everyone's favorite breakfast brand is launching a
line of its most protein-packed waffles ever—say hello
to Eggo® Fully Loaded Waffles. But that's not all!
Alongside the new waffles come a crave-worthy custom pair of
sneaks—Eggo Fully Loaded Kicks—so fans can fuel and fully
load their families head to toe, literally.
THE WAFFLE DROP
Eggo prides itself on helping parents
beat the morning chaos by making sure the whole family is fed and
fueled up for their day. That's why the brand is leveling up
the breakfast game with Eggo Fully Loaded, packed with 10 grams of
protein per two-waffle serving – Eggo's highest protein offering
ever – and the same delicious taste fans know and love us for.
No flavor was sacrificed in the making of these protein waffles.
Eggo Fully Loaded Chocolate Chip Brownie features a fudgy
chocolate-filled batter and satisfying pockets of chocolate
chips, while Eggo Fully Loaded Strawberry Delight
delivers a berrylicious flavor burst from the sweet and subtly tart
taste of the strawberry flavor-infused batter.
"From satisfying their teens' growing appetites to satisfying
their teens' growing fashion obsession, parents have a lot on their
plate. We're here to help them beat the chaos around what to eat
and what to wear with a protein-packed collab both sneaker
collectors and waffle superfans alike will be craving,"
said Joe Beauprez, Senior Director of Marketing for Frozen
Foods at Kellanova. "Waffles are the original inspiration for
the iconic sneaker soles of today, so it made perfect sense to kick
off our launch with spectacular sneaks that pay homage to this
delicious history."
FROM SYRUP DRIP TO SNEAKER DRIP
In a tribute to the
historic waffle-sneaker connection and its influence on
waffle-grid-patterned shoe soles, the brand is teaming up with
sneakerhead legend and custom creator Dominic "The Surgeon"
Ciambrone and SRGN to create the first-of-its-kind Eggo Fully
Loaded Kicks. Just like a delicious breakfast, teens and
sneakerheads alike are always hungry for the latest looks
and now, fans can get their hands on both with this protein-packed
collab sure to fill stomachs and turn heads.
Handcrafted in Los Angeles,
these 100% custom waffle-grid-bottomed sneakers are infused with
delicious details throughout. From a syrup drip to a syrup
pouch, these Fully Loaded kicks were inspired by the two new
flavors: bright pink Strawberry Delight and rich brown Chocolate
Chip Brownie. The sneakers feature premium suede waffled leather in
shades of chocolate brown or a tan caramel with pops of pink, and
fillings inspired by each new flavor dripping down the midsole. For
extra comfort, the collar includes added cushion to showcase the
fluffiness of the waffles. These kicks even have a hidden zip stash
pocket for a syrup packet on the go!
"I'm thrilled to be part of this innovative collaboration with
Eggo to help bring the essence of Fully Loaded Waffles onto the
canvas of a sneaker," said Dominic "The Surgeon" Ciambrone, Founder
and Creative Director, SRGN. "I grew up eating Eggo waffles for
breakfast and throughout the years have seen how influential the
waffle-grid soles have become in this industry, so I'm excited to
put our own twist on this iconic brand. I hope the fans appreciate
the craftsmanship that went into hand making these as much as
they'll enjoy the new flavors."
HOW TO SHOP THE DROP
Fans will have three chances to
shop the drops. Starting on Friday, May 17, at 12 P.M. ET, the limited-edition Eggo Fully
Loaded Kicks will be available on
Urbannecessities.com/pages/eggofullyloaded for $150 per pair, while supplies last. Of course,
each pair comes with both flavors of Fully Loaded Waffles for fans
to experience the fueling power of these protein-packed waffles for
themselves. Additional kicks will be released the remaining Fridays
in May at 12 P.M. ET, so be sure to
set your alarms and snag a pair before they sell out!
The best part? Our kicks support a great cause. Eggo knows that
millions of children and teens in the U.S. aren't getting an
adequate amount of protein in their diet, so all proceeds from the
Kicks will support No Kid Hungry, a national campaign dedicated to
ending childhood hunger. That means each pair of sneakers sold will
result in a $150 donation to No Kid
Hungry, which can help provide 1,500 meals* to kids.
Plus, as a longtime partner and supporter of No Kid Hungry, Eggo
will make an additional donation of $50,000 following the Fully Loaded Kicks program
to fuel more families during breakfast and beyond. It's just one of
the ways Eggo and other Kellanova brands are bringing the Kellanova
Better Days™ Promise to life.
WHERE TO SHOP EGGO'S NEWEST ADDITIONS
Protein-loving
fans can find the new Eggo Fully Loaded Waffles at retailers
nationwide, available now for an SRP of $5.99 for a 10-pack box.
Still looking for more ways to L'Eggo with Eggo? Eggo is
dropping four more fresh new flavors this spring,
including:
- Eggo Cinnamon Churro Waffles – crispy on the outside and
fluffy on the inside, this new flavor taps a cinnamon sugar flavor
just like the traditional Spanish treat (SRP of $3.59 per box)
- Eggo Chocolate Chip Belgian Style Street Waffles –
toaster-less deliciousness! Made with sweet brioche-style dough and
real butter, these are ready-to-eat chocolate chip Belgian waffles
you can just thaw and eat for a tasty grab-and-go breakfast or
snack (SRP of $5.99 per box)
- Eggo Dark Chocolate Chip Thick and Fluffy Waffles – made
with rich dark chocolate chips, pop those golden waffles in the
toaster for melt-in-your-mouth goodness (SRP of $3.99 per box)
- Eggo Mixed Berry Pancakes – a light, fluffy new find
that's bursting with delicious mixed berry flavor (SRP of
$3.99 per box)
For all the latest Eggo news, check us out on TikTok, Instagram,
Facebook or visit leggowitheggo.com
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice
Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®,
Coco Pops®, and more, Kellanova's vision is to become the world's
best-performing snacks-led powerhouse, unleashing the full
potential of our differentiated brands and our passionate people.
Our net sales for 2023 were $13
billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
About SRGN
Founded by Dominic "The Surgeon" Ciambrone, SRGN is a Los Angeles-based collective of creatives,
built to inspire, further the industry and push the unique and
timeless craft of custom shoe making and design. By offering a wide
array of custom-tailored solutions – from design and development to
integrated marketing and branded experiences – we strive to
invigorate our clients at the highest level. Based on our
philosophy and dedication to the craft, we don't compromise on
materials or time. The products we create are made to last and made
to wear.
About No Kid Hungry
No child should go hungry in
America. But millions of kids in the
United States live with hunger. No Kid Hungry is working to
end childhood hunger by helping launch and improve programs that
give all kids the healthy food they need to thrive. This is a
problem we know how to solve. No Kid Hungry is a campaign of Share
Our Strength, an organization committed to ending hunger and
poverty.
*Every pair of sneakers purchased between 5/13 and 5/31 will
result in a $150 donation (up to
$3,000 proceeds equivalent) to No Kid
Hungry, which can help provide 1,500 meals. Donations help support
programs that feed kids; No Kid Hungry does not provide individual
meals. Learn more at NoKidHungry.org/OneDollar.
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SOURCE Kellanova