Matteo Bocelli Guest Stars in New GUESS 2023 Holiday Advertising Campaign
26 10월 2023 - 7:34AM
Business Wire
In the new Holiday 2023 Advertising campaign, GUESS sets sail
with Italian singer and rising star, Matteo Bocelli, and Albanian
model and singer, Oriola Marashi, to the dreamy shores of Bagni
Alpemare, in Forte dei Marmi, Italy.
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Shot on location at Villa Alpebella, which is now owned by the
Bocelli family, this seaside palace on the Tuscan coast was
previously owned by Oliviero Camparini who transformed the elegant
residence into one of Italy’s most famous nightclubs, during the
golden years of the “Dolce Vita.” The glamorous venue steeped in
nostalgia has hosted a wealth of celebrities and VIPs, including
Paola di Liège (the Queen of Belgium), Domenico Modugno, and
Charlie Chaplin.
Interpreted through the eyes of Ukrainian female duo, Vicoolya
and Saida, under the watchful eye of GUESS Chief Creative Officer,
Paul Marciano, the latest campaign takes us on a voyeuristic
journey into the lives of our VIPs, as they live out their
glamorous days, amidst private jets, luxury boats, day trips in
open-top cars, and intimate moments hiding from the sun on the
villa’s luxurious grounds.
“I’ve had very close ties with the Bocelli family for many years
now, so it was an absolute honor to be able to shoot the campaign
at Villa Alpebella. I have known Matteo since he was just a boy and
I am delighted to see how far he has come in achieving his dream of
becoming an international star. This is a very exciting time in his
career, and I am thrilled for his success. Matteo and Oriola are
sizzling, they really complement each other, and Vicoolya and Saida
perfectly captured the strong, iconic, and nostalgic mood of the
collection. With its celebrity appeal and beautiful scenery, the
villa and Forte dei Marmi was the perfect location to express the
glamorous spirit of the new season’s designs,” states Paul
Marciano.
The new advertising campaign perfectly captures the
sophisticated spirit of the GUESS Holiday collection, with its
hour-glass dresses, debonair suits, trousers, separates and
accessories in their unmistakably retro yet modern GUESS key. Like
a journey back through the echoing halls of time, the black and
white photos conjure the romantic vibe of the coveted Italian
riviera and the villa’s legacy as the “place to be” par
excellence.
"This has been one of the most amazing years of my life - from
releasing my debut album, to touring and sharing my music with fans
across the world - and to star in another GUESS campaign during
this monumental year is such an honor. Working with the whole GUESS
team was so much fun and shooting this campaign in the place I call
home made it even more special," commented Matteo Bocelli.
Look out for the 2023 GUESS Holiday Advertising campaign in
leading international fashion and lifestyle magazines, GUESS retail
stores, social platforms, outdoor media and online.
About GUESS? Inc.
Guess?, Inc. designs, markets, distributes and licenses a
lifestyle collection of contemporary apparel, denim, handbags,
watches, eyewear, footwear and other related consumer products.
Guess? products are distributed through branded Guess? stores as
well as better department and specialty stores around the world. As
of July 29, 2023, the Company directly operated 1,023 retail stores
in the Americas, Europe and Asia. The Company’s partners and
distributors operated 546 additional retail stores worldwide. As of
July 29, 2023, the Company and its partners and distributors
operated in approximately 100 countries worldwide. For more
information about the Company, please visit www.guess.com.
About Matteo Bocelli
Rising star Matteo Bocelli recently released his debut album,
Matteo, and is currently on his first-ever global headline tour.
His self-titled debut features 12 tracks, in a mix of English and
his native Italian, including the single “Chasing Stars,” written
by Ed & Matthew Sheeran. The album was Matteo’s first solo step
into the spotlight, having released music previously with his
father, renowned tenor Andrea Bocelli, and sister Virginia. In
2018, Matteo’s unparalleled talent was introduced to the world when
he and his father released the smash hit single, “Fall On Me,”
which has amassed over 400 million global streams to date. Matteo
has performed on legendary stages across the world from the Rome
Colosseum, where he made his on-stage debut, to Madison Square
Garden and The Hollywood Bowl. He was also featured on the
soundtrack of Disney's blockbuster, The Nutcracker and the Four
Realms.
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version on businesswire.com: https://www.businesswire.com/news/home/20231025567800/en/
PRESS CONTACT: GUESSPR@purplepr.com @GUESS – Hashtag:
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