Emmy-Winning Ted Lasso Actress and Musical
Theater Veteran Brings Modern Edge
to the Storied Brand
in New Ad Campaign
FT.
LAUDERDALE, Fla., Nov. 22,
2024 /PRNewswire/ -- Princess Cruises is setting sail
on a wave of nostalgia and star power with its new global
advertising campaign, "Love Boat by Hannah," featuring Ted Lasso's Emmy-winning actress and musical
theater sensation Hannah Waddingham.
Bringing her powerhouse vocals and signature charm, Waddingham
reintroduces audiences to one of TV's most recognizable theme
songs: The Love Boat.
The original Love Boat series, which aired on ABC from 1977 to
1986, became a pop culture phenomenon, turning the show's catchy
theme into an anthem of romance and adventure. In the new ad
campaign, Waddingham reimagines the song, adding a modern twist
while celebrating the iconic legacy that helped make Princess
Cruises a household name.
Filmed in dazzling, cinematic style by acclaimed director Dave
Laden of Hungry Man and created with the expertise of Princess
Cruises' agency of record, Terri & Sandy, the campaign follows
Waddingham as she enjoys the lavish delights aboard a Princess
cruise. Whether she's belting out the theme song while sipping
artisanal cocktails, lounging by the pool, communing with dolphins,
savoring gourmet cuisine, or drifting off to sleep during a
massage, Waddingham brings humor and elegance to every scene.
To bring new life to the legendary track, Waddingham recorded
her version at the famed Criteria Recording Studios in Miami, a music industry landmark that's hosted
the likes of ABBA, Bob Marley,
Jay-Z, and Shakira. The studio's storied walls lent a touch of
musical magic to the performance, reminding everyone why The Love
Boat theme remains as infectious today as it was in the '70s and
'80s.
"Hannah Waddingham brings
something truly special to one of the most recognizable theme songs
in television history and Princess Cruises brand anthem," said
John Padgett, president of Princess
Cruises. "As Godmother of Sun Princess, she infuses the beloved
tune with her extraordinary talent and playful energy, paying
tribute to The Love Boat's Hollywood legacy, which featured thousands of
memorable guest stars. Her performance beautifully captures the
timeless elegance and spirit of adventure that define the Princess
Cruises experience."
The "Love Boat by Hannah" campaign invites audiences to
rediscover the magic of The Love Boat and set sail with Princess
Cruises on an adventure where every moment is unforgettable -
anchored by Waddingham's electrifying performance.
Earlier this year, Waddingham was honored as the Godmother of
the brand's new, next level Love Boat - Sun Princess - a
prestigious title held by a distinguished roster of past
godparents, including icons like Diana, Princess of Wales, Audrey
Hepburn, and Sophia Loren.
Her role cements her place in Princess Cruises' storied tradition
of celebrating luminary women from around the world.
The "Love Boat by Hannah" campaign will roll out in a series of
60-, 30-, 15-, and 06-second spots across the U.S., U.K.,
Canada, and Australia. Audiences can expect to catch these
captivating ads on connected TV, digital platforms, and through a
dynamic social media strategy. The flagship 60-second spot will
even make a splash in U.S. cinemas, playing before highly
anticipated blockbusters like Wicked and Gladiator 2.
Designed to resonate with both seasoned Princess cruisers and
those curious about embarking on their first voyage, the campaign
targets a diverse audience. Key demographics include digitally
savvy adults, active seniors, families with teenagers, and
multi-generational groups eager for shared adventures.
"Hannah Waddingham has a presence
as powerful and radiant as the Sun Princess herself," said JP
Gomez, Creative Director at Terri & Sandy. "From start to
finish, she brought brilliance and humor to the creative process,
contributing clever, witty ideas that elevated the entire campaign.
This production was a celebration of nostalgia blended with the
sleek, contemporary elegance of the Sun Princess. We couldn't have
asked for better partners than Hannah and the Princess team."
Additional information about Princess Cruises is available
through a professional travel advisor, by calling 1-800-Princess
(1-800-774-6237) or by visiting www.princess.com.
About Princess Cruises
Princess Cruises is The Love
Boat, the world's most iconic cruise brand that delivers dream
vacations to millions of guests every year in the most sought-after
destinations on the largest ships that offer elite service
personalization and simplicity customary of small, yacht-class
ships. Well-appointed staterooms, world class dining, grand
performances, award-winning casinos and entertainment,
luxurious spas, imaginative experiences and boundless activities
blend with exclusive Princess MedallionClass service to create
meaningful connections and unforgettable moments in the most
incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera,
Europe, South America, Australia/New
Zealand, the South Pacific, Hawaii, Asia,
Canada/New
England, Antarctica, and World Cruises. Sun Princess, the brand's
new, next-level Love Boat named Condé Nast Traveler's Mega Ship of the Year, introduces the
groundbreaking Sphere Class platform and will be joined by sister
ship, Star Princess, in Fall 2025. The company is part of Carnival
Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).
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SOURCE Princess Cruises