Vitacost.com, Inc. to Announce Results for the Fourth Quarter Ended December 31, 2009

Vitacost.com, Inc. (NASDAQ: VITC), a leading online retailer and direct marketer of health and wellness products, will announce results for the fourth quarter ended December 31, 2009 on Thursday, February 18, 2010, after market close. The Company will also host a conference call to discuss these results with additional comments and details. Participating on the call will be Ira Kerker, Chief Executive Officer, and Richard Smith, Chief Financial and Accounting Officer.

The conference call is scheduled to begin at 5:00 p.m. EST on February 18, 2010. The call will be broadcast live over the Internet hosted at the Investor Relations section of Vitacost.com’s website at www.vitacost.com, and will be archived online through March 4, 2010. In addition, you may dial 877-407-0784 to listen to the live broadcast.

A telephonic playback will be available from 8:00 p.m. EST, February 18, 2010, through March 4, 2010. Participants can dial 877-660-6853 to hear the playback. The account number is 3055 and the passcode is 343860.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Symbol: VITC) is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com, as well as through its catalogs. Vitacost.com, Inc. strives to offer its customers the broadest product selection supported by current scientific and medical research at the best value, while providing superior customer service and timely and accurate delivery.

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