BEVERLY HILLS, Calif.,
Feb. 20, 2014 /PRNewswire/
-- Starz EVP of Marketing Nancy
McGee announced the recent promotion of Amy Bell to SVP, Brand Strategy and Marketing
Communications. In her new role, she is responsible for developing
the consumer and corporate brand strategy and identity as well as
integrated marketing communications efforts for the Company's
original series and affiliate planning.
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Based in the company's Colorado
headquarters, Bell oversees strategic solutions and marketing
communications programs developed internally in support of the
Cable/DBS/Telco affiliate efforts. Her duties also include direct
to consumer, trade and point of sale communications, as well as
supporting the marketing programs of the Company's original
series.
"Amy has played a key leadership role over the past several
years in driving the brand strategies for STARZ and ENCORE.
Her team is also responsible for supporting affiliate marketing by
creating compelling new communications and promotional initiatives
for affiliate partners to use to sell STARZ and ENCORE products and
services," said McGee. "Our marketing efforts are becoming
increasingly more ambitious and exciting with the rapid increase of
STARZ original programming with series such as 'Black Sails,' 'Da
Vinci's Demons,' 'Power,' and 'Outlander.' Amy and her team
have been instrumental in successfully integrating our consumer
campaign activities to promote original series, with programs and
tactics that are tailored to our affiliate marketing partners
marketing and sales goals and objectives."
Bell also leads marketing efforts for STARZ PLAY, the
authenticated online TV Everywhere service for STARZ premium
subscribers. Launched in October
2012, STARZ PLAY offers robust online monthly access to
approximately 1,500 of the premier movies, original and additional
TV episodes from the respective Starz premium services.
Bell joined Starz in 2008 as Executive Director, Marketing
Communications and was promoted most recently from VP, Brand
Strategy. She is an industry veteran with more than 18 years'
experience in marketing broadband products including strategic
planning, brand and campaign management, direct marketing and
product development.
Bell holds a Bachelor's of Arts in Communication degree from
Fort Lewis College and is an active
member of the Cable & Telecommunications Association for
Marketing (CTAM) and Women in Cable Telecommunications (WICT).
About Starz
Starz (NASDAQ: STRZA, STRZB) is a leading
integrated global media and entertainment company with operating
units that provide premium subscription video programming on
domestic U.S. pay television channels (Starz Networks), global
content distribution (Starz Distribution) and animated television
and movie production (Starz Animation), www.starz.com.
Starz Networks is a leading provider of premium subscription
video programming through the flagship STARZ® and ENCORE® pay TV
networks which showcase premium original programming and movies to
U.S. multichannel video distributors, including cable operators,
satellite television providers, and telecommunications
companies. As of September 30,
2013, STARZ and ENCORE serve a combined 57.0 million
subscribers, including 22.0 million at STARZ, and 35.0 million at
ENCORE, making them the largest pair of premium flagship channels
in the U.S. STARZ® and ENCORE®, along with Starz Networks'
third network MOVIEPLEX®, air more than 1,000 movies monthly across
17 linear networks, complemented by On Demand and authenticated
online offerings through STARZ PLAY, ENCORE PLAY, and MOVIEPLEX
PLAY. Starz Distribution develops, produces and acquires
entertainment content, distributing it to consumers globally on
DVD, digital formats and traditional television. Starz
Distribution's home video, digital media and worldwide distribution
business units distribute original programming content produced by
Starz, as well as entertainment content for itself and third
parties. Starz Animation produces animated TV and movie
content for studios, networks, distributors and audiences
worldwide.
Contact:
Michelle Portillo
Starz
(720) 852-4063
michelle.portillo@starz.com
SOURCE Starz