Selina Partners with Corona Global to Inspire Consumers to Disconnect and Reconnect with Nature
13 7월 2023 - 7:00PM
Business Wire
Today, Selina Hospitality PLC ("Selina" or the
“Company”), (NASDAQ: SLNA), the fast-growing lifestyle and
experiential hospitality company, announced it will partner
globally with Corona, an AB InBev global brand, to create unique
travel experiences and help LDA+ (over legal drinking age) guests
disconnect and reconnect with nature. The collaboration, set to
launch later this year in Selina properties around the world, will
promote sustainability through activations, cleanups, education,
music, art and events.
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Selina Hospitality PLC (NASDAQ: SLNA),
the fast-growing lifestyle and experiential hospitality company,
announced it will partner globally with Corona, an AB InBev global
brand, to create unique travel experiences and help LDA+ (over
legal drinking age) guests disconnect and reconnect with nature.
(Photo: Business Wire)
“We are excited to bring our global Corona brand to more people
around the world through this partnership,” said Thiago Zanettini,
Global Vice President of Commercial Marketing, AB InBev. “Travel is
part of Corona DNA so by bringing unique experiences and
activations to Selina hotels we will help more people enjoy the
outdoors and reconnect with nature.”
"We are thrilled to be partnering with Corona, to bring our
guests even more unforgettable travel experiences," said Ariel
Levinsohn, VP Brand & Creative of Selina. "Corona's global
reputation for quality and authenticity makes this a great
collaboration, and we can't wait to see what we can achieve
together."
The partnership will only be activated outside of the United
States and the rollout will have a phased approach. In the first
stage, the collaboration will focus on raising awareness and
promoting sustainability practices in hotel environments. The
second phase Selina locations will host a range of co-branded
events and activations as part of the Corona Sunsets Festival
including beach parties, music and cultural events. Guests at
Selina properties will also gain access to exclusive experiences
and discounts on Corona products, while Corona fans will gain the
opportunity to explore Selina's unique accommodations and community
spaces.
For more information, visit the Selina website.
About Selina Hospitality PLC.
Selina (NASDAQ: SLNA) is one of the world's fast-growing
hospitality companies built to address the needs of millennial and
Gen Z travelers, blending beautifully designed accommodation with
coworking, recreation, wellness, and local experiences. Founded in
2014 and custom-built for today's nomadic traveler, Selina provides
guests with a global infrastructure to seamlessly travel and work
abroad. Each Selina property is designed in partnership with local
artists, creators, and tastemakers, breathing new life into
existing buildings in 24 countries and six continents – from urban
cities to remote beaches and jungles. To learn more, visit
Selina.com or follow Selina on Twitter, Instagram, Facebook or
YouTube.
About Anheuser-Busch InBev (AB InBev)
Anheuser-Busch InBev (AB InBev) is a publicly traded company
(Euronext: ABI) based in Leuven, Belgium, with secondary listings
on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock
exchanges and with American Depositary Receipts on the New York
Stock Exchange (NYSE: BUD). As a company, we dream big to create a
future with more cheers. We are always looking to serve up new ways
to meet life’s moments, move our industry forward and make a
meaningful impact in the world. We are committed to building great
brands that stand the test of time and to brewing the best beers
using the finest ingredients. Our diverse portfolio of well over
500 beer brands includes global brands Budweiser®, Corona® and
Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe®
and Michelob ULTRA®; and local champions such as Aguila®,
Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®,
Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®,
Sedrin®, and Skol®. Our brewing heritage dates back more than 600
years, spanning continents and generations. From our European roots
at the Den Hoorn brewery in Leuven, Belgium. To the pioneering
spirit of the Anheuser & Co brewery in St. Louis, US. To the
creation of the Castle Brewery in South Africa during the
Johannesburg gold rush. To Bohemia, the first brewery in Brazil.
Geographically diversified with a balanced exposure to developed
and developing markets, we leverage the collective strengths of
approximately 167,000 colleagues based in nearly 50 countries
worldwide. For 2022, AB InBev’s reported revenue was 57.8 billion
USD (excluding JVs and associates).
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Selina Media Relations
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Selina Hospitality (NASDAQ:SLNA)
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