MCAP Acquisition Corporation (“MCAP”) (Nasdaq: MACQ), a special
purpose acquisition company sponsored by an affiliate of Monroe
Capital LLC (“Monroe Capital”), today announced the completion of
its business combination (the “Business Combination”) with
AdTheorent Holding Company, LLC (“AdTheorent” or the “Company”), a
leading programmatic digital advertising company using advanced
machine learning technology and privacy-forward solutions to
deliver measurable value for advertisers and marketers. The
Business Combination was approved by MCAP stockholders on December
21, 2021. Beginning on December 23, 2021, the combined company will
begin trading under the name AdTheorent Holding Company, Inc. Its
common stock will trade on Nasdaq under the ticker symbol "ADTH"
and its warrants will trade on Nasdaq under the ticker symbol
"ADTHW".
Theodore L. Koenig, former CEO of MCAP noted, "The completion of
the business combination in today’s market was an incredible
accomplishment. This deal would not have happened without our
team’s relationships within the IPO and PIPE investor community.
The transaction is indicative of Monroe Capital’s franchise as a
top-tier SPAC sponsor. Regardless of market conditions, Monroe
Capital is able to leverage its investing platform and
relationships to find exceptional companies, with top management
teams, with the goal of achieving exceptional long term returns for
stockholders. We look forward to continuing our position as a
leading SPAC sponsor and searching for exceptional companies that
can benefit from the Monroe Capital platform, including within
Monroe’s relationships with the owners of the approximately 500
portfolio companies we are invested in. We are excited to continue
the journey in partnering with rapidly growing, public ready
companies in attractive industries."
Zia Uddin, former Co-President of MCAP added, “We are excited to
reach this historic milestone with the Company and its management
team. The work we have done to date positions AdTheorent for the
next stage of its growth as a public company. We believe its
machine learning approach to digital advertising utilizing its
privacy forward, data agnostic model makes it the most performance
focused DSP in the market today. We are excited about growth in the
future such as the recent announcement that Q3 2021 CTV revenue was
up over 300% from Q3 2020. We believe the Company’s business model
is well suited for a market that is becoming increasingly complex
and customers that are becoming increasingly discerning. Once
again, the Monroe SPAC team executed with precision to get to the
finish line with an outstanding company.”
MCAP is the third SPAC in which affiliates of Monroe Capital
acted as a sponsor or participated as a member in the sponsor
group. In 2018, an affiliate of Monroe was a member of the sponsor
group of Thunder Bridge Acquisition, Ltd. and supported its
successful business combination with Repay Holdings Corporation
(Nasdaq: RPAY). In 2019, an affiliate of Monroe was a member of the
sponsor group of Thunder Bridge Acquisition, Ltd. II and supported
its successful business combination with indie Semiconductor, Inc.
(Nasdaq: INDI).
Greenberg Traurig, LLP and Nelson Mullins Riley &
Scarborough LLP served as legal advisors to MCAP and Paul Hastings
LLP served as legal advisor to AdTheorent. BofA Securities, Inc.,
Cowen and Company, LLC and Canaccord Genuity LLC served as joint
placement agents on the PIPE offering in connection with the
Business Combination. Cowen and Company, LLC and BofA Securities,
Inc. served as financial advisors to MCAP and Canaccord Genuity LLC
served as financial advisor to AdTheorent.
About Monroe Capital
Monroe Capital is a premier boutique asset management firm
specializing in private markets across various strategies,
including SPACs, direct lending, asset-based lending, specialty
finance, opportunistic and structured credit, and equity. Since
2004, the firm has been successfully providing capital solutions to
clients in the U.S. and Canada. Monroe prides itself on being a
value-added and user-friendly partner to business owners,
management, and both private equity and independent sponsors.
Monroe Capital’s platform offers a wide variety of investment
products for both institutional and high net worth investors with a
focus on generating high quality “alpha” returns irrespective of
business or economic cycles. The firm is headquartered in Chicago
and maintains offices in Atlanta, Boston, Los Angeles, Naples, New
York, San Francisco and Seoul.
As of October 1, 2021, Monroe Capital had approximately $11.2
billion in assets under management. From Monroe Capital’s formation
in 2004 through March 31, 2021, Monroe Capital’s investment
professionals have invested in over 1,450 loans and related
investments in an aggregate amount of $21.5 billion, including over
$6.1 billion in 330 software, technology-enabled and business
services companies.
Monroe has been recognized by both its peers and investors with
various awards including Global M&A Network as the 2021
Mid-Markets Lender of the Year, U.S.A.; Private Debt Investor as
the 2020 Lower Mid-Market Lender of the Year, 2020 Lender of the
Year, and 2020 CLO Manager of the Year, Americas; Creditflux as the
2020 Best U.S. Direct Lending Fund; and Pension Bridge as the 2020
Private Credit Strategy of the Year. For more information, please
visit www.monroecap.com.
About AdTheorent
AdTheorent uses advanced machine learning technology and
privacy-forward solutions to deliver impactful advertising
campaigns for marketers. AdTheorent's industry-leading machine
learning platform powers its predictive targeting,
geo-intelligence, audience extension solutions and in-house
creative capability, Studio AT. Leveraging only non-sensitive data
and focused on the predictive value of machine learning models,
AdTheorent's product suite and flexible transaction models allow
advertisers to identify the most qualified potential consumers
coupled with the optimal creative experience to deliver superior
results, measured by each advertiser's real-world business
goals.
AdTheorent is consistently recognized with numerous technology,
product, growth and workplace awards. AdTheorent was awarded "Best
AI-Based Advertising Solution" (AI Breakthrough Awards) and "Most
Innovative Product" (B.I.G. Innovation Awards) for four consecutive
years. Additionally, AdTheorent is the only six-time recipient of
Frost & Sullivan's "Digital Advertising Leadership Award."
AdTheorent is headquartered in New York, with fourteen offices
across the United States and Canada. For more information, visit
adtheorent.com.
About MCAP Acquisition Corporation
Prior to the consummation of the Business Combination, MCAP was
a blank check company organized for the purpose of effecting a
merger, capital stock exchange, asset acquisition, or other similar
business combination with one or more businesses or entities. MCAP
raised $316 million in March 2021 and its securities were listed on
the Nasdaq Capital Market under the ticker symbols “MACQU,” “MACQ”
and “MACQW.” MCAP was sponsored by an affiliate of Monroe
Capital.
Prior to the consummation of the Business Combination, MCAP was
led by CEO and Chairman Theodore Koenig, who is CEO and Founder of
Monroe Capital and has been the CEO and Chairman of Monroe Capital
Corporation (Nasdaq: MRCC) since 2011. He was joined by
Co-President Zia Uddin, who is President of Monroe Capital;
Co-President Mark Solovy, who serves as Co-Head of the Technology
Finance Group at Monroe Capital; and CFO Scott Marienau, who is the
CFO of Monroe Capital’s management company.
To learn more, please visit
https://www.mcapacquisitioncorp.com/. The information that may be
contained on or accessed through this website is not incorporated
into this press release.
Additional Information About the Business Combination and
Where to Find It
In connection with the Business Combination, MCAP filed with the
U.S. Securities and Exchange Commission (the “SEC”) a registration
statement on Form S-4, which includes a proxy statement/prospectus,
and will file other documents regarding the transaction with the
SEC. MCAP’s stockholders and other interested persons are advised
to read the definitive proxy statement and documents incorporated
by reference therein filed in connection with the Business
Combination, as these materials will contain important information
about AdTheorent, MCAP and the Business Combination. The documents
filed by MCAP with the SEC may be obtained free of charge at the
SEC’s website at www.sec.gov, or by directing a request to MCAP
Acquisition Corporation, 311 South Wacker Drive, Suite 6400,
Chicago, Illinois 60606.
No Offer or Solicitation
This press release shall not constitute a solicitation of a
proxy, consent, or authorization with respect to any securities.
This press release shall also not constitute an offer to sell or
the solicitation of an offer to buy any securities, nor shall there
be any sale of securities in any states or jurisdictions in which
such offer, solicitation, or sale would be unlawful prior to
registration or qualification under the securities laws of any such
jurisdiction.
Cautionary Language Regarding Forward-Looking
Statements
This communication contains “forward-looking statements” within
the meaning of the Private Securities Litigation Reform Act of
1995. In general, forward-looking statements may be identified by
the use of terms such as “will likely result,” “are expected to,”
“will continue,” “is anticipated,” “estimated,” “may,” “believe,”
“intend,” “plan,” “projection,” “outlook” or the negative of these
terms or other comparable terminology. Such forward-looking
statements are based upon the current beliefs and expectations of
AdTheorent’s management and are inherently subject to significant
uncertainties and contingencies, many of which are difficult to
predict and generally beyond AdTheorent’s control. Actual results
and the timing of events may differ materially from the results
anticipated in these forward-looking statements.
The following factors, among others, could cause actual results
and the timing of events to differ materially from the anticipated
results or other expectations expressed in the forward-looking
statements: the Company’s ability to achieve the expected benefits
of the Business Combination; the Company’s financial and business
performance following the Business Combination, including the
Company’s financial and business metrics; changes in the Company’s
strategy, future operations, financial position, estimated revenue
and losses, forecasts, projected costs, prospects and plans; demand
for the Company’s platform and services and the drivers of that
demand; changes in the Company’s estimated total addressable market
and other industry projections, and the Company’s projected market
share; competition in the Company’s industry, the advantages of the
Company’s platform and services over competing platform and
services existing in the market, and competitive factors including
with respect to technological capabilities, cost and scalability;
the Company’s ability to scale in a cost-effective manner and
maintain and expand its existing customer relationships; the
Company’s expectation that it will incur increased expenses as a
public company; the impact of health epidemics, including the
COVID-19 pandemic, on the Company’s business and industry and the
actions the Company may take in response thereto; the Company’s
expectations regarding its ability to obtain and maintain
intellectual property protection and not infringe on the rights of
others; expectations regarding the time during which the Company
will be an emerging growth company under the Jumpstart our Business
Startups Act of 2012, as amended; the Company’s future capital
requirements and sources and uses of cash; the Company’s business,
expansion plans and opportunities; anticipated financial
performance and the expectation that the Company’s future results
of operations will fluctuate on a quarterly basis for the
foreseeable future; the outcome of any known and unknown litigation
and regulatory proceedings; the outcome of any legal proceedings
that may be instituted against the Company related to the Business
Combination; the ability to list and maintain the listing of the
Company’s securities on Nasdaq; volatility in the price of the
Company’s securities, which may be due to a variety of factors,
including changes in the industries in which the Company operates,
variations in performance across competitors, changes in laws and
regulations affecting the Company’s business and changes in the
combined capital structure; the Company’s ability to successfully
implement business plans, forecasts, and other expectations after
the completion of the Business Combination, and identify and
realize additional opportunities; the risk of downturns and the
possibility of rapid change in the highly competitive industry in
which the Company operates; the risk that the Company will need to
raise additional capital to execute its business plan, which may
not be available on acceptable terms or at all; the risk that the
Company experiences difficulties in managing its growth and
expanding operations; and the risk of private litigation or
regulatory lawsuits or proceedings relating to the Company’s
platform and services.
Actual results may differ materially, and potentially adversely,
from any projections and forward-looking statements. There can be
no assurance that the information contained herein is reflective of
future achievements to any degree. You are cautioned not to place
undue reliance on forward-looking statements as a predictor of
future performance, as projected information is based on
assumptions that are inherently subject to various significant
risks, uncertainties and other factors, many of which are beyond
the control of AdTheorent’s management. All information set forth
herein speaks only as of the date hereof, and AdTheorent disclaims
any obligation to update any forward-looking statements as a result
of developments occurring after the date of this communication.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211222005600/en/
Theodore L. Koenig Monroe Capital LLC 312-523-2360
tkoenig@monroecap.com
Caroline Collins BackBay Communications 617-963-0065
caroline.collins@backbaycommunications.com
MCAP Acquisition (NASDAQ:MACQ)
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MCAP Acquisition (NASDAQ:MACQ)
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