Enterprises are re-examining their licenses
and subscriptions in an effort to reduce redundant costs, ISG
Provider Lens™ report says
Enterprises in France, seeking better returns on investment, are
turning to service providers that can manage their Salesforce
platforms more efficiently, according to a new research report
published today by Information Services Group (ISG) (Nasdaq: III),
a leading global technology research and advisory firm.
The 2024 ISG Provider Lens™ Salesforce Ecosystem Partners report
for France finds that the Salesforce market in France has undergone
a period of rationalization as companies in France seek to optimize
IT costs and maintain software platforms more efficiently. High
inflation, increased interest rates and sluggish economic
performance have forced customers to reduce costs and reconsider
their investments in IT projects.
“Providers can help enterprise clients in France get more out of
their Salesforce investments in a variety of ways,” said Lyonel
Roüast, president of ISG SEMEA, based in Paris. “They can manage
applications, licenses and upgrades, offer user support and develop
business applications integrated with other platforms.”
In response to the economic challenges that a large part of
Europe faced in 2023, enterprises in France became more selective
and conscious about their operating costs and capital expenditures,
the ISG report says. They placed additional emphasis on extracting
more value from recent projects, measuring ROI and improving
processes and automation, the report says.
Many enterprises in France have opted for license and
subscription rationalization as part of an overall cost
optimization strategy and have focused on revising their large and
often complex sets of Salesforce licenses and subscriptions, the
ISG report says. Some organizations, particularly the larger ones,
typically buy packages of licenses and may have redundant costs due
to the overlapping functionalities of some platforms, the report
says.
Leading providers recognized this growing need and have enhanced
their offerings by providing license management, seeking synergies
and economies of scale, and specializing in multicloud
architectures with some overlapping functionalities, ISG says.
“Many companies in France have reached the point of
rationalization for their Salesforce projects,” said Jan Erik Aase,
partner and global leader, ISG Provider Lens Research. “By
embracing this period of adjustment, they can position themselves
for greater resiliency and adaptability in the continuously
evolving market landscape.”
The report also examines how predictive AI has gained importance
in providing insights to support customer clustering, lead
conversion probability and hyper-personalized offerings.
For more insights into the Salesforce ecosystem challenges
facing enterprises in France, such as finding providers that
maintain a local presence and developing an overall data strategy,
along with ISG’s advice for addressing them, see the ISG Provider
Lens™ Focal Points briefing here.
The 2024 ISG Provider Lens™ Salesforce Ecosystem Partners report
for France evaluates the capabilities of 38 providers across six
quadrants: Multicloud Implementation and Integration Services for
Large Enterprises, Implementation Services for Core Clouds —
Midmarket, Implementation Services for Marketing Automation,
Managed Application Services for Large Enterprises, Managed
Application Services for Midmarket and Implementation Services for
Industry Clouds.
The report names Capgemini and Cognizant as Leaders in four
quadrants, while Akkodis, Cloudity, Persistent Systems and Viseo
are named as Leaders in three quadrants each. Comforth Easyfront,
Eviden, LTIMindtree, Niji and TCS are named as Leaders in two
quadrants each, while Accenture, AlmaviaCX, CGI, Deloitte,
Devoteam, Infosys, OSF Digital, PwC, Reply and Talan are named as
Leaders in one quadrant each.
In addition, Eviden is named as a Rising Star — a company with a
“promising portfolio” and “high future potential” by ISG’s
definition — in two quadrants, while BayBridgeDigital,
Customertimes and OSF Digital are named as Rising Stars in one
quadrant each.
In the area of customer experience, Hexaware is named the global
ISG CX Star Performer for 2024 among Salesforce providers. Hexaware
earned the highest customer satisfaction scores in ISG's Voice of
the Customer survey, part of the ISG Star of Excellence™ program,
the premier quality recognition for the technology and business
services industry.
A customized version of the report is available from
Cognizant.
The 2024 ISG Provider Lens™ Salesforce Ecosystem Partners report
for France is available to subscribers or for one-time purchase on
this webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only
service provider evaluation of its kind to combine empirical,
data-driven research and market analysis with the real-world
experience and observations of ISG's global advisory team.
Enterprises will find a wealth of detailed data and market analysis
to help guide their selection of appropriate sourcing partners,
while ISG advisors use the reports to validate their own market
knowledge and make recommendations to ISG's enterprise clients. The
research currently covers providers offering their services
globally, across Europe, as well as in the U.S., Canada, Brazil,
the U.K., France, Benelux, Germany, Switzerland, the Nordics,
Australia and Singapore/Malaysia, with additional markets to be
added in the future. For more information about ISG Provider Lens
research, please visit this webpage.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 900 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including AI and automation, cloud and data analytics; sourcing
advisory; managed governance and risk services; network carrier
services; strategy and operations design; change management; market
intelligence and technology research and analysis. Founded in 2006,
and based in Stamford, Conn., ISG employs 1,600 digital-ready
professionals operating in more than 20 countries—a global team
known for its innovative thinking, market influence, deep industry
and technology expertise, and world-class research and analytical
capabilities based on the industry’s most comprehensive marketplace
data. For more information, visit www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240425002356/en/
Press:
Lucy Hermann-Taylor, ISG +33 06 76 01 35 48
lucy.hermann-taylor@isg-one.com
Will Thoretz, ISG +1 203 517 3119 will.thoretz@isg-one.com
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