SAN FRANCISCO, Sept. 8,
2015 /PRNewswire/ -- Today, Gymboree introduces its exclusive
Dinotrux collection, inspired by the launch of DreamWorks
Animation's Netflix original series. The all-new series follows the
epic adventures of half dinosaur and half construction vehicle
creatures including Ty Rux, a
massive Tyrannosaurus Trux, and his best friend Revvit, a tiny
razor-smart Reptool. Gymboree helps bring this story of prehistoric
proportion to life through quality, coordinated styles that
celebrate everyone's favorite Dinotrux characters. The limited
edition clothing and accessory collection is now available in
stores and online at gymboree.com/dinotrux.
"We are thrilled to be DreamWorks' exclusive apparel partner,
helping to launch a complete Dinotrux experience for families,"
said Betsy Schumacher, General
Manager of Gymboree. "At Gymboree, we love to tell stories through
our collections, so it was an exciting opportunity for us to take
inspiration from Ty and Revvit's adventures and create a line of
the quality, play-tested styles that we are known for."
Ann Buckingham, DreamWorks
Animation's Global Head of Product Development adds, "We couldn't
think of a better home for the first Dinotrux collection than
Gymboree. The line is a perfect match for this playful,
action-packed show, with Gymboree's styles sure to keep young fans
outfitted for their own daily adventures."
To celebrate the collection launch, Gymboree will be hosting
special shopping events at 25 select stores in the U.S. and
Canada. On September 12, 2015,
from 10 a.m. – 1 p.m., fans can shop the collection, watch
Dinotrux on Gymboree TVs, and be one of the first to play with
Power Revvit, one of the fun and lovable toys from Mattel's
Dinotrux line. Plus, kids can bring their favorite Dinotrux
characters to life in 3D, using the DreamWorks COLOR app and
Gymboree's custom coloring sheets. To learn more and RSVP, visit
gymboree.com/dinotrux.
The Dinotrux–inspired line, available at all Gymboree stores and
online in sizes 4–12, includes a range of coordinated looks
focusing on the key characters in the series: Ty and Revvit. The
styles are geared for play and include screen-printed tees,
embroidered jeans, embellished hats, sneakers and backpacks.
DreamWorks also created a Dinotrux coloring and activity set, plus
four pop-up books, available exclusively at Gymboree.
Visit gymboree.com/dinotrux or follow @Gymboree on Instagram,
Facebook, Pinterest and Twitter to enjoy exclusive Dinotrux content
and partake in a TON-TON of fun!
ABOUT GYMBOREE
Gymboree has a nearly 30-year rich heritage in dressing
children, newborn to 12 years old. Gymboree offers colorful,
head-to-toe clothing and accessory collections—quality clothes that
let kids be kids.
Gymboree is part of The Gymboree Corporation family which began
in 1976 with Gymboree Play & Music, offering parent-child play
programs. Today, along with franchised and company-operated
Gymboree Play & Music locations, The Gymboree Corporation
operates three specialty retail brands—Gymboree, Crazy 8 and Janie
and Jack—offering unique, high-quality products delivered with
personalized customer service in more than 1300 stores worldwide
and on www.gymboree.com, www.crazy8.com and www.janieandjack.com.
ABOUT DREAMWORKS ANIMATION
DreamWorks
Animation (Nasdaq: DWA) creates high-quality entertainment,
including CG animated feature films, television specials and series
and live entertainment properties, meant for audiences around the
world. The Company has world-class creative talent, a strong and
experienced management team and advanced filmmaking technology and
techniques. All of DreamWorks Animation's feature films are
produced in 3D. The Company has theatrically released a total of 31
animated feature films, including the franchise properties of
Shrek, Madagascar, Kung Fu Panda, How to Train Your
Dragon, Puss In Boots, and The Croods.
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SOURCE Gymboree
