Launches localized online store for Trend Micro to enhance customers’ shopping experience

Digital River, Inc. (NASDAQ: DRIV), a leading global provider of Commerce-as-a-Service solutions, announced today it is increasing its offerings in India through a strategic partnership with local ecommerce provider Net Distribution Services Pvt Ltd (NDS). The partnership, which combines the power of Digital River’s Global Commerce platform with NDS’ reseller services and local ecommerce expertise, will enable global merchants to offer preferred payment methods and local customer support services for branded online stores dedicated to the sale of products in India.

“We are committed to continuing to extend our geographic reach and open opportunities for our clients in emerging markets such as Brazil, China, India and Russia,” said Thomas Peterson, executive vice president and general manager of commerce at Digital River. “In combination with NDS, we can now offer merchants a local alternative to online marketplaces in India, a market known for complex ecommerce regulations. Our direct-to-commerce solution enables them to develop a local store presence while maintaining control over their marketing, pricing and partner strategies, and creating a best-in-class online experience for shoppers in India.”

“Ecommerce is evolving at a rapid pace in India,” said Ajay Miglani, chief executive officer of NDS. “We are very excited to be working with Digital River to deliver a high-performance ecommerce solution to the market and accelerate our clients’ online expansion plans.”

Together, the companies launched a localized online store for Trend Micro, a global leader in security software and solutions. Through the store, shoppers from India will be able to access more than 80 domestic payment methods, purchase and download software to PCs, tablets and mobile devices, as well as access local customer support and order processing services.

About Net Distribution Services Pvt Ltd

Net Distribution Services (NDS) is a leading branded ecommerce company in India. As a pioneer in this channel, NDS has been building and operating branded online stores for both global enterprises as well as leading local brands for more than five years. A privately held company, Ajay Miglani and his founding partners offer more than 16 years of experience in the India market focused on services, including consumer and direct marketing, client relationship management, alliances and affiliate marketing as well as customer service.

NDS offers local reseller and merchant services, enabling companies to leverage the growing branded ecommerce channel in India and target consumers directly through the web, mobile and phone. NDS is headquartered in Mumbai with offices in Delhi, Kolkata and Bangalore.

About Digital River, Inc.

Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s multi-tenant, SaaS commerce, payments and marketing services to manage and grow their online businesses. In 2013, Digital River processed more than $30 billion in online transactions, connecting B2B and B2C digital products and cloud service companies, as well as branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.

Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.

Forward-Looking Statement

In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to partner with Net Distribution Services Pvt Ltd (NDS) in supporting joint ecommerce services in India; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Twitter Tags: @DigitalRiverInc, #emarketing, #ecommerce

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Digital River, Inc.Media Contact:Gerri Dyrek, +1 952-225-3719Group Vice President, Corporate Communicationspublicrelations@digitalriver.comorInvestor Relations Contact:Melissa Fisher, +1 952-225-3351Vice President, Corporate Development, Investor Relations & Treasuryinvestorrelations@digitalriver.com

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