At the EMCWorld 2011, EMC Corp.’s (EMC) Information Intelligence Group (IIG) launched its first mobile user interface for Apple’s (AAPL) iPad devices. In future, the mobile interface will also be available for other tablet variants and smartphones.

This new mobile interface will primarily support casual consumption and light authoring of content for the Apple iPad. Additionally, EMC will enable partners and customers to develop new mobile solutions and applications through its platform.  The licensed users of interface EMC Documentum will be able to access these mobile interfaces free of cost.

Moreover, EMC announced that it was taking a user interface (UI) approach that would leverage the company’s industry-leading technologies by unifying its content management, collaboration, case management and media clients in due course.  EMC also introduced the new version of CenterStage 1.2, which features read/write storage area access, a container-based security model for an easy access to content, as well as single sign-on support.

EMC has adopted a client/user interface strategy which includes fast, cloud-based flexible solutions for its users. Moreover, increasing adoption of cloud-computing technology by companies will boost demand for EMC’s virtual infrastructure products.

Moreover, EMC will benefit from its dominant position in the storage market and data computing going forward. In the recently concluded quarter, EMC’s revenues benefited from the growth in demand for its backup and recovery solutions. EMC’s new Isilon Storage Division exceeded revenue expectations.

The Data Computing Division continued to expand, driven by the strong performance of Greenplum in the Big Data warehousing and analytics sector.

The company’s high-end Symmetrix storage product portfolio climbed 25.0% year over year, primarily due to strong customer demand in the quarter. EMC’s mid-tier storage product portfolio grew 20.0% in the quarter.

Notwithstanding these positives, EMC faces stiff competition in its key storage market from companies including International Business Machines Corp. (IBM), Hewlett Packard Co. (HPQ), NetApp Inc. (NTAP) and Dell Inc. (DELL). This may act as a headwind for the company going forward.

For the long run we remain neutral on EMC Corp.

Currently, EMC has a Zacks #3 Rank, which implies a Hold rating in the near term (1-3 months).


 
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