- Arnaud Defrenne, Chief Technology
Officer and Member of the Executive Committee
- Pascale Furbeyre, Chief Marketing
Officer and Member of the Executive Committee
- Jean-Cedric Costa, Chief Information
Officer
Regulatory News:
SoLocal (Paris:LOCAL):
“With the appointments of Arnaud Defrenne, Chief Technology
Officer, Pascale Furbeyre, Chief Marketing Officer, and Jean-Cédric
Costa, Chief Information Officer, we are continuing to strengthen
our new management team, and are confirming our determination to
make SoLocal the digital leader, as part of the implementation of
our “SoLocal 2020” industrial plan. The know-how of these three
seasoned experts in R&D, and digital marketing, and technology,
which is recognised by the market, and their leadership and
management qualities, together with their innovative approach, are
superb assets for turning SoLocal’s fundamental strengths into
long-term growth drivers. Our aim is to make SoLocal the digital
champion that France needs!” said Eric Boustouller, the Chief
Executive Officer of SoLocal Group.
Arnaud DefrenneChief Technology Officer, and member of
the Executive CommitteeArnaud will report directly to Eric
Boustouller, Chief Executive Officer.Date of joining: 25
April 2018
Arnaud Defrenne will be responsible for determining SoLocal’s
technology strategy, for developing and strengthening the Group’s
digital service platforms (Presence, Websites, and Programmatic
Data, etc.) and its media (PagesJaunes, Mappy, etc.), while
ensuring their quality and scalability. He will also be entrusted
with the migration project of the platforms to the Cloud, as well
as with the implementation of strategic IT partnerships with key
market players. To strengthen SoLocal’s new value proposition, his
priorities will also include improving the use of the Group’s Data,
to serve the digital offerings, and the management of the company,
and developing new B2B and B2C digital experiences with a “Mobile
First” focus.
His role will also involve supporting the community of
internal developers and IT teams, in order to align the Group with
a new technology expertise momentum. One of Arnaud’s challenges
will be to develop a new digital culture based on more agile
internal working methods, working closely with all of the Product
and Marketing teams, so as to drive the Group’s growth. By
working in tandem with Jean-Cédric Costa, the Chief Information
Officer, who will report to him directly, he will be able to
implement the rapid and joint transformation project of SoLocal’s
internal systems, as well as of its products and services.
Arnaud is a graduate of the ESA Business School, and began his
career in 1997 by jointly developing the first French search engine
(Nomade), and then becoming the Technical Director for all of the
Liberty Serve Group’s Internet services between 1997 and 2001. In
2001, he joined the Netbooster network of independent agencies,
which specialises in the implementation of corporate digital
marketing strategies. He contributed to redefining the product
offering and the brand’s positioning, to enable it to become an
european technology leader on the market.
In 2004, Arnaud founded a price-comparison and shopping
search-engine, which used an innovative research technology, and
was taken over by LeGuide.com in 2005 (Gooster.com, 1 million
monthly visits). He joined the independent Business Interactif
digital advertising agency in 2005, then supported its takeover by
Publicis, and joined the Publicis Group’s first digital network,
Digitas/LBI. Arnaud developed the Group’s technology offerings such
as “Digitas Content and Commerce” and “Digitas Cloud”, which
provided access to key digital technology tools in PaaS mode,
thanks to partnerships with major publishers. Accordingly, he took
part in the transformation of the Group, which ultimately generated
most of its business volumes from digital communications within a
few years.
He joined the L’Oréal Group as Chief Digital Marketing
Technology Officer (CDMTO) in 2015, in order to drive the Group’s
transition to digital technology, and expand its digital activities
and income. While at L’Oréal, he developed an innovative digital IT
programme intended for 3 divisions and 15 brands. He coordinated
the programme’s activities in the United States, Europe, and the
Asia-Pacific Region. He also set up an Agile training programme,
and provided support for innovation topics and partnerships.
Pascale FurbeyreChief Marketing Officer, and member of
the Executive CommitteePascale will report directly to Eric
Boustouller, Chief Executive OfficerDate of joining: 9 May
2018
Pascale Furbeyre will be responsible for designing and
leading SoLocal’s marketing strategy. She will specifically deal
with the challenges of developing the Group’s brands and of
understanding market requirements by expanding market research and
analysesto anticipate customers’ expectations fordigital services
designed for businesses, and offer users new digital experiences.
The objective will be to increase our audiences andgrow traffic of
the Group’s platforms (PagesJaunes and Mappy, etc.), and to boost
the commercial effectiveness of the new digital services range on
the French market, by investing in sales & marketing automation
activities. Pascale will also determine marketing initiatives aimed
at building a strong relationship with customers to improve their
satisfaction, including via Big Data research, and the launch of a
loyalty programme. She will also be responsible for SoLocal’s
external communications.
Pascale holds an MBA from Columbia Business School, and began
her career in digital marketing at About.com, a subsidiary of the
IAC Group, in New York in 1999. She designed and implemented
marketing programmes that enabled the website to grow its unique
user base, and defined the strategy for editorial content. . She
was appointed Marketing & Product Director in 2000, and
launched Sprinks, a subsidiary dedicated to sponsored links, in
2001; Sprinks, which generated three quarters of the Group’s
revenues in 2001 and 2002, was sold to Google in 2004.
In 2002, Pascale joined Overture, the inventor of sponsored
links, renamed Yahoo! Search Marketing in 2005, as Marketing
Director for Southern Europe. She launched the French subsidiary in
2002, and steered the marketing strategy to convince key account
advertisers, their agencies, and especially SMEs to adopt the model
in order to increase traffic to their websites and win new
customers. Pascale launched the Spanish subsidiary in 2003, and
took over the marketing activities in Italy in 2004. She was
appointed as Marketing Director for France for the Yahoo! Group in
2006, to design and implement the consumer marketing strategy of
the Yahoo! and Kelkoo brands, i.e. above the line advertising,
direct online marketing (sponsored links,affiliation, etc.), and
partnerships, to increase both websites’ audience and usage (over
14 million unique visitors per month). She launched Yahoo! Answers
in June 2006, and was then appointed as Marketing Director for
Continental Europe in 2008 to coordinate Yahoo!’s marketing
campaigns in Germany, Spain, France, and Italy.
Pascale joined the Crédit Agricole Group as Marketing and
Communications Director in 2009, and launched BforBank, an online
bank dedicated to savings. She conceived and supervised
the www.bforbank.com website, defined the brand’s positioning,
and oversaw its launch on television, in print media, and online
(2010 Effie Award in the Banking & Insurance sector,
reachingfinancial break-even at the end of 2013 with 100,000
customers). Pascale joined the LesFurets.com price-comparison
website, a subsidiary of the UK based BGL Group, as Marketing
Director in 2013. She led the marketing strategy to publicise the
brand, and convince consumers to subscribe their car, health, home,
motorbike and mortgage insurance policies, and since the 2nd half
of 2017, mortgages, loans and bank account online. The platform,
which was launched in 2012, has become the French market leader in
the insurance and financial product comparison market.
Pascale also holds an Master degree in Film and TV studies from
La Sorbonne Nouvelle(1990), and worked as a Servicing Manager at
the UGC audio-visual rights management entity, which was taken over
by StudioCanal, between 1991 and 1997.
Jean-Cédric CostaChief Information
OfficerJean-Cédric will report to Arnaud Defrenne, Chief
Technology Officer.Date of joining: 2 May 2018
Jean-Cédric Costa’s mission will be to define and implement
the Group’s Information System strategy, while ensuring a full
alignment with the company’s goals, and to drive the evolution of
both infrastructure and internal applications to enable operational
excellence, scalability, security, and return on investment. His
expertise will specifically be leveraged for the “Move to Cloud”
project, which includes migrating key internal applications
(Finance IS, Human Resources IS, and CRM, etc.) to Software as a
Service (SaaS), and also leveraging the cloud for the
infrastructure supporting the customer and media digital services
platforms (PagesJaunes and Mappy).
His area of action will also include bringing the teams
closer, in order to encourage greater cross-divisionality, agility,
responsiveness and operating efficiency, so as to support SoLocal’s
digital development. Jean-Cédric Costa will report to Arnaud
Defrenne, the Chief Technology Officer, so as to guarantee absolute
consistency in terms of technology decisions.
Jean-Cédric is a graduate of Mines ParisTech (formerly Ecole des
Mines de Paris), and began his career in California in 2001, as a
Technical Manager for Systran, which specialises in translation
software. He then joined TPS/Canal + in 2004 as Manager of CRM and
Billing Application Services. He specifically worked on
restructuring the teams in order to achieve greater efficiency, and
on introducing new offerings and services (IPTV, distance selling,
self-care, marketing campaign automation, etc.).
Jean-Cédric joined the TF1 Group in 2007 as the Head of
Information Systems for its PiliPili subsidiary. He was involved in
setting up this subsidiary and its business activities by drawing
up the IS strategy, and then rolling out the information systems
for finance, human resources, sales, and publishing (both print and
digital). He joined Poweo/Direct Energie in 2008 and was
appointed as CIO in 2010. Jean-Cédric secured and rationalised the
information system, by ensuring the operational excellence of the
billing and cash collection IS, standardising CRM, and setting up
an efficient Business Intelligence service. He also cut costs, and
set up a near-shore service centre.
He then joined Criteo in 2012, at a time when the company was
preparing for its IPO. He set up the Information Systems
department, with the objective of ensuring that Criteo had the
infrastructure and systems (Finance, Purchasing, HR, CRM, and
Marketing, etc.) required to be listed on NASDAQ, which occurred in
late 2013. Jean-Cédric then supported Criteo’s very high growth in
France and abroad. He expanded the information system in order to
cover new processes and to improve Business Intelligence
capabilities, while ensuring cybersecurity. He was also responsible
for providing Criteo employees with cutting-edge technology, in
order to make their work both enjoyable and efficient, and to
facilitate collaboration, while finding the right balance between
modernity, productivity, and cost.
About SoLocal GroupSoLocal Group aims to become the
trusted and local digital partner supporting business companies to
accelerate their growth. To succeed in this transformation, it
relies on its six key assets some of them being unique in France:
media with very high audiences, powerful geolocated data, scalable
technological platforms, commercial coverage throughout France,
privileged partnerships with GAFAM and numerous talents (experts in
data, IT development, digital marketing, etc.). SoLocal Group's
activities are structured around two axes. First, a range of
"full web & apps" digital services on all devices (PCs,
mobiles, tablets and personal assistants), offered in the form of
packs and subscriptions, ("Digital Presence", "Digital
Advertising", "Digital Website"," Digital Solutions" and "Print to
Digital"), and integrating a digital coaching service, to support
clients success. Second, flagship owned media (PagesJaunes and
Mappy) used daily by Frenchs and offering an
enriching and differentiating user experience. With more than
460,000 customers across France and 2.4 billion visits on its
media, the Group generated revenues of €756 million in
2017, 84% coming from Internet making it one of the leading
European players in terms of online advertising revenue. SoLocal
Group is listed on Euronext Paris (LOCAL). More information is
available at www.solocalgroup.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180222005604/en/
SoLocalPressDelphine Penalva, +33 (0)1 46 23 35
31dpenalva@solocal.comorEdwige Druon, +33 (0)1 46 23 37
56edruon@solocal.comorAlexandra Kunysz, +33 (0)1 46 23 47
45akunysz@solocal.comorInvestorsNathalie Etzenbach-Huguenin,
+33 (0)1 46 23 48 63netzenbach@solocal.comorSébastien Nony, +33 (0)
1 46 23 49 03snony@solocal.com
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