RNS Number:9085Q
Trafficmaster PLC
15 October 2003

15 October 2003


        Trafficmaster adds MG Rover to growing list of Smartnav Partners


Trafficmaster plc today announces that SmartNav, its advanced satellite
navigation system that integrates Trafficmaster's unique traffic flow
information, enabling motorists to find their destination using the most
efficient route, will be offered as an approved accessory by MG Rover on all
models across its network of 270 UK dealers.

Smartnav has been awarded "best buy" accolades from both Auto Express and Which
magazine, and is now available from over 1,800 outlets in the UK.  MG Rover is
the eighth car manufacturer to adopt Smartnav as an approved accessory this
year, following other leading car manufacturers such as Mazda, Mitsubishi,
Peugeot and Chrysler Jeep.

David Martell, Chief Executive, Trafficmaster Plc said, "We are delighted to add
MG Rover to the list of partners offering Smartnav to the motorist.  Satellite
navigation has historically been over-complicated, expensive and unable to deal
with traffic jams.  In Smartnav we have a product that provides solutions for
any motorist at an affordable cost."


                                   ENDS


For further information please contact:

Trafficmaster
David Martell, Chief Executive                  Tel: 01234 759 300
Nigel Bond, Finance Director

Financial Dynamics
Ben Atwell / Lucy Briggs                        Tel: 020 7831 3113


About Smartnav

Smartnav is being offered through MG Rover dealers for #629.47 fitted, including
VAT.

Smartnav combines the best in navigation technology with the personal touch. By
pressing a dedicated button on the car's dashboard and the driver is connected
to one of a team of PA's, trained to locate the destination and assist with a
wide range of motoring needs, 24 hours a day.  In just a few seconds, the route
is calculated and downloaded to the in-car Smartnav unit, which provides the
driver with clear turn-by-turn spoken instructions directly to the destination.
Every route is calculated using Trafficmaster's own live, historic forecast and
incident based traffic information, to provide the optimum route for each
journey.  Should a problem occur whilst en route, Smartnav will automatically
offer the motorist a quicker alternative route, if one is available.

Smartnav also provides SOS support and has recently launched two optional
subscription services, Safe Speed and Stolen Vehicle Location.

For a detailed demonstration on how Smartnav works, please visit
www.smartnav.com/demo.

About Trafficmaster

Trafficmaster Plc is a leading journey management company providing high quality
satellite navigation, traffic data and vehicle tracking.

Trafficmaster specialises in the provision of high quality, live, dynamic
navigation and traffic information. In the UK, the company has developed a
state-of-the-art network of nationwide sensors and transmitters that gather and
distribute traffic data over 8,000 miles of motorway and trunk routes. Designed,
developed and patented by Trafficmaster, the system disseminates the gathered
data at the company's headquarters at Cranfield in Bedfordshire, and it is
delivered on to the customer through a number of screen or speech-based
receivers. These include Smartnav, Trafficmaster Monitor, YQ(2), Oracle and
Freeway units, mounted in the vehicle. Traffic information from Trafficmaster
can also be obtained by phoning the 1740 service, which is run in partnership
with the RAC and the UK's main mobile phone operators. You can also log onto
www.trafficmaster.net, which provides live traffic information on the PC at home
or in the office.


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            The company news service from the London Stock Exchange
END

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