SAN FRANCISCO, June 10, 2013 /PRNewswire/ -- To officially
kick off The Governors Ball Music Festival weekend, SKYY® Vodka
hosted an star-filled, invite-only event on Thursday, June 6th aboard an immense
luxury yacht, transformed into a nautical, musical paradise.
James Murphy (DFA / LCD
Soundsystem), Baio Vampire Weekend), Ladies Night and
Tennessee Thomas performed exclusive DJ sets, while more 800
guests, including celebrities Anna
Kendrick, Chace Crawford, Olivia
Palermo, Harley Viera-Newton,
Leigh Lezark, Aziz Ansari and David Cross, sipped delicious specialty SKYY
cocktails.
SKYY Vodka, the number-one premium vodka made in America, served
as an official sponsor of The Governors Ball Music Festival in
New York City, June 7th – 9th, 2013.
In addition to being the exclusive vodka and cocktail provider
onsite at bars throughout the festival, which featured music
luminaries Kanye West, Guns N'
Roses, Of Monsters and Men, Kendrick
Lamar and the Kings of Leon, SKYY Vodka presented
its own stage showcasing top talent in progressive and electronic
dance music, as well as a private SKYY Vodka VIP lounge.
The SKYY Vodka Stage highlighted artists with a focus on
New York-based and electronic
acts, from vocal legends like Erykah
Badu, to the Brooklyn-based cult band Yeasayer, to
electronic DJ sensation Icona Pop. Refreshing SKYY Vodka
summer-themed cocktails were poured at bars throughout the festival
and the brand hosted an exclusive VIP lounge for top spirits
industry representatives, media and VIPs.
"We were thrilled to be part of the excitement of The Governors
Ball Music Festival and to support ground-breaking music talent,"
said Umberto Luchini, Head of
Marketing, SKYY Vodka. "Even when faced with challenging
weather, it was amazing to see the support New Yorkers gave to the
fantastic live music performances and our hand-crafted SKYY
cocktails. Music festivals and cocktails go hand in hand, and
the Governors Ball celebration reinforces SKYY's continued
commitment to innovative marketing programs targeting key
tastemakers and music enthusiasts."
For more information, please visit
http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka for an
inside look at SKYY's activations at The Governers Ball Music
Festival.
ABOUT GOVERNORS BALL MUSIC FESTIVAL
(www.govball.com)
Produced by Founders
Entertainment, The Governors Ball Music Festival is New York City's premier live music event,
taking place in Randall's
Island Park, June 7 - 9, 2013. This year's third annual
edition of the festival is expanding to three days of Music, Art,
and Entertainment, and will feature over 60 world class performers,
showcasing a wide spectrum of Dance, Indie Rock, Hip Hop,
Americana, Electronica and Pop all weekend long. Acts appearing
include Kanye West, Kings of Leon,
Guns n' Roses, Nas, Pretty Lights, The Avett Brothers, Grizzly
Bear, The XX, Cut Copy, Beach House, Kendrick Lamar, The Lumineers, Animal
Collective, and many more. From the inception of the Governors Ball
Music Festival in 2011 as a one day event, to the expansion to two
days in its sophomore year, Founders Entertainment have been
committed to increasing the quality and scope of the festival
experience from year to year. The support of music fans over the
past two summers has been overwhelming, allowing the Governors Ball
Music Festival to grow and thrive in a challenging market. Along
with expanded programming in 2013, Founders Entertainment will
unveil a new festival site layout to the grounds at Randall's Island
Park, giving music fans extra space to spread out and fully
enjoy the amazing performances, art installations, highly regarded
NYC food-trucks and restaurants, as well as high end beer, wine and
spirits.
About Campari America
Campari America is a wholly
owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI -
Bloomberg CPR IM). At the heart of Campari America are two
legends in the American spirits industry. The first, Skyy
Spirits, was founded in San
Francisco back in 1992 by the entrepreneur who invented
iconic SKYY Vodka. The second is the world-famous Wild Turkey
Distillery in Lawrenceburg,
Kentucky, where they have been making the world's finest
whiskies since the 1800's. Both companies were purchased by
Davide Campari-Milano and together they form Campari America, which
has built a portfolio unrivaled in its quality, innovation and
style, making it a top choice among distributors, retailers and
consumers. Campari America manages Gruppo Campari's portfolio
in the US with such leading brands as SKYY® Vodka, SKYY Infusions®,
Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®,
Russell's Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo
Wabo® Tequila, Espolon® Tequila, Appleton® Estate Rum, Wray &
Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®,
Frangelico®, Cynar®, Carolans Irish Cream®, Irish Mist® Liqueur,
Sagatiba® Cachaca and Jean-Marc XO Vodka®. Campari America is
also the exclusive US distributor of Bowmore® Islay Single Malt
Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky,
Glen Garioch® Highland Single Malt Scotch Whisky, McClelland's®
Single Malt Scotch Whisky, Flor de Cana® Rum, Midori® Melon
Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The
Yamazaki® Single Malt Whisky.
Campari America is headquartered in San Francisco, California. More
information on the company can be found at www.campariamerica.com,
www.facebook.com/campariamerica, Twitter: @CampariAmerica and
www.camparigroup.com. Please enjoy Campari America brands
responsibly and in moderation.
SOURCE SKYY Vodka