Inuvo Comments on Google’s Updated Plans for Third-Party Cookies
24 7월 2024 - 9:31PM
Inuvo, Inc. (NYSE American: INUV), provider of the first generative
artificial intelligence (AI) advertiser solution made specifically
for brands and agencies, provides its views on the recently
announced Google decision related to the Privacy Sandbox and their
deprecation of third-party cookies within Chrome browsers.
In a message posted to their blog on July 22nd, Google provided
an update to their development plans associated with the Privacy
Sandbox, the replacement targeting technology to the third-party
cookie within the Chrome browser. While short on details, the blog
made several important statements which are telling of the future.
Google stated clearly that they expected the Privacy Sandbox to
continue improving, which strongly suggests they plan to continue
investing in this alternative approach. Google further proposed
that in lieu of their elimination of the third-party cookie, they
would conversely empower consumers with a more informed choice
related to their tracking facilitated by the third-party cookie.
Interestingly, when Apple provided a similar option to consumers in
2021 for App tracking, it resulted in over 90% of consumers opting,
“No”, effectively ending such practice on iOS devices.
“Irrespective of Google’s plans, the die was cast on third-party
browser cookies when Apple, with now 55% of the mobile U.S. browser
market, eliminated them entirely in 2020,” said Rich Howe, Inuvo’s
Chairman and CEO. “Consumers have demonstrated through their
actions that they do not want to be tracked and with increasing
numbers are using the tools at their disposal to stop such
tracking. There is strong evidence that the choice Google gives
consumers will accelerate the cookies’ demise. In this regard,
cookie consent is cookie deprecation by another name.”
The INUVO IntentKey solution remains the first and only large
language generative artificial intelligence solution that can
identify and target audiences without needing to track nor use a
consumer’s data or cookies. In head-to-head tests against the best
of cookie-based targeting, the IntentKey has routinely outperformed
with significant margin.
Mr. Howe continued, “The IntentKey technology is the next
evolution in digital advertising, putting the power of Inuvo’s
proprietary audience discovery and targeting AI in the hands of
marketers. It was designed from the onset to beat any comparable
capability regardless of whether cookies deprecate.”
About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a market leader in
Artificial Intelligence built for advertising. Its IntentKey AI
solution is a first-of-its-kind proprietary and patented technology
capable of identifying and actioning to the reasons why consumers
are interested in products, services, or brands, not who those
consumers are. To learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking Statements
This press release contains “forward-looking
statements” within the meaning of the Private Securities Litigation
Reform Act of 1995, including statements regarding Inuvo’s
quarter-end financial close process and preparation of financial
statements for the quarter that are subject to risks and
uncertainties that could cause results to be materially different
than expectations. These forward-looking statements are subject to
risks and uncertainties that may cause actual results to differ
materially, including, without limitation risks detailed from time
to time in our filings with the Securities and Exchange Commission
(the “SEC”), and represent our views only as of the date they are
made and should not be relied upon as representing our views as of
any subsequent date. You are urged to carefully review and consider
any cautionary statements and other disclosures, including the
statements made under the heading "Risk Factors" in Inuvo, Inc.'s
Annual Report on Form 10-K for the fiscal year ended December 31,
2023, as filed on February 29, 2024, and our other filings with the
SEC. Additionally, forward looking statements are subject to
certain risks, trends, and uncertainties including the continued
impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot
provide assurances that the assumptions upon which these
forward-looking statements are based will prove to have been
correct. Should one of these risks materialize, or should
underlying assumptions prove incorrect, actual results may vary
materially from those expressed or implied in any forward-looking
statements, and investors are cautioned not to place undue reliance
on these forward-looking statements, which are current only as of
this date. Inuvo does not intend to update or revise any
forward-looking statements made herein or any other forward-looking
statements as a result of new information, future events or
otherwise. Inuvo further expressly disclaims any written or oral
statements made by a third party regarding the subject matter of
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release.
Inuvo Company Contact:
Wally Ruiz
Chief Financial Officer
Tel (501) 205-8397
wallace.ruiz@inuvo.com
Investor Relations :
David Waldman / Natalya Rudman
Crescendo Communications, LLC
Tel: (212) 671-1020
inuv@crescendo-ir.com
Inuvo (AMEX:INUV)
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