RNS Number:2726L
KeyWorld Investments PLC
19 May 2003

                    KeyWorld Investments Plc (the "Company")

           Conversion of Loan into Ordinary Shares of 1/15 pence each



                         Grant of options to directors



Under the terms of a loan facility announced on 13 May 2002, Ellingham
Investments Limited ("Ellingham") exercised its right on 12 May 2003 to convert
#580,000 of debt owed to it by the Company in accordance with the terms of that
facility, into ordinary shares at a price of 0.0714 pence per share.
Accordingly the Company has now allotted and issued 812,000,000 ordinary shares
to Ellingham. Application has been made for the shares to be admitted to trading
on AIM, and admission is expected to take place on 27 May 2003.



As a result of the issue of shares, Ellingham now has an interest in
2,330,577,859 shares representing approximately 86.5% of the issued share
capital, of which 1,899,500,000 are held directly with the balance held
indirectly through its holding in Lifestyle 2000 Limited.



The Company has also entered into an agreement with Todd Knobel, its Chairman
and Chief Executive, which includes the grant to Mr Knobel of up to 326,511,230
options to subscribe for the Company's Ordinary Shares at 0.2 pence per share.
108,837,077 options will be granted on 1 October 2003 provided Mr Knobel remains
employed by the Company at that date. Thereafter options will be granted at a
rate of 298,184 per day that Mr Knobel remains employed by the company, up to a
maximum of 326,511,230 (including the initial 108,837,077). If Mr Knobel
exercises all these options and the Company issues no further shares, Mr Knobel
will come to hold 10.8% of the Company's enlarged issued share capital.


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