Integrated Management Information (IMI Global) Reports Strong Growth of Industry-Leading CattleNetwork.com Business in 2006
18 1월 2007 - 10:25PM
PR Newswire (US)
* Unique Visitors Up 117% to 1,249,000 From 577,000 in 2005 * Page
Views Increase 205% to 18,091,000 From 5,921,000 * Visit Duration
Up 26% to 23 Minutes From 18.3 Minutes * CattleStore.com Also
Reports Increased Traffic and Revenue CASTLE ROCK, Colo., Jan. 18
/PRNewswire-FirstCall/ -- Integrated Management Information, Inc.
(IMI Global) (OTC:INMG) (BULLETIN BOARD: INMG) , a leading provider
of verification and Internet solutions for the
agricultural/livestock industry, today announced that its
CattleNetwork.com business enjoyed significant growth in traffic,
revenue and major sponsors in 2006. CattleNetwork is a leading
online news and information source for the livestock/agricultural
industry. "The growth of CattleNetwork in 2006 exceeded our
internal forecasts in all relevant traffic categories, including
visitors, hits, page views and average visit duration," said John
Saunders, president and CEO. "We have been fortunate to work with a
premier group of sponsors with great brands and products who are
seeking to get their message out to cattlemen using the site. We
anticipate further growth in traffic and revenue in 2007 as we
continue to upgrade CattleNetwork with new features and benefits
both for our sponsors and our visitors." Unique visitors to
CattleNetwork increased to more than 1.2 million in 2006, up 117%
over 2005. Additionally, page views were up 205% to 18.1 million
while average visit duration grew by 26% to 23 minutes.
CattleNetwork has had more than 400,000 repeat visitors since March
2005. "Our objective with CattleNetwork is to provide all
individuals involved in the beef complex with a reliable and timely
source of news and information," said Rob Cook, vice president of
Web products. "Everyday more and more people in the beef industry
are looking to the Internet as their primary source of information
on everything from current events to the latest products. We want
to provide our sponsors with key search engine placement as that
trend continues to evolve in coming years." Cook added that
CattleNetwork currently has approximately 20 sponsors on the site,
up significantly from a year ago. He noted that CattleNetwork's
Platinum Partners program, a premium program for major sponsors,
has also shown strong growth and now includes such leading
companies as Digital Angel, Elanco, Farnam, Gallagher, Merial and
Vetlife. Sponsors who participate in the Platinum Partners program
pay a monthly fee in return for a higher level of exposure for
their ads, including premium search engine placement, a customer
Partner page, and other premium services such as feature story
coverage, online forums and in depth product profiles. In addition
to advertising revenue, CattleNetwork drives traffic to the
Company's CattleStore.com web site, an ecommerce site catering to
the livestock industry that offers hundreds of products, including
animal identification, medical equipment and veterinarian supplies.
In many cases, visitors to CattleNetwork.com who click on an
advertisement displayed on the site are routed directly to that
advertiser's product section on CattleStore.com - a major benefit
for advertisers and visitors alike. Saunders said IMI Global
intends to leverage the successful CattleNetwork model to introduce
new online services beginning in 2007. "Based on the tremendous
popularity of CattleNetwork, we see a strong business opportunity
in similarly addressing other market segments, and we expect to
introduce several new online offerings during 2007 and beyond."
Saunders added that CattleStore also reported higher revenue on
increased traffic in 2006. Specifically, unique visitors increased
217% to 100,000, page views grew by 240% to 1.1 million, and
average visit duration increased by more than one minute to 15.2
minutes. About IMI Global Founded in 1995, IMI Global is a leading
provider of verification and Internet solutions for the
agricultural/livestock industry. Go to http://www.imiglobal.com/
for additional information. IMI has worked with some of the largest
agricultural organizations in the United States, providing
web-based applications for verification and identification as well
as a range of consulting services tailored to meet each customer's
needs. IMI operations include CattleNetwork.com, an online service
offering market information and industry news to the cattle
industry, and CattleStore.com, an online source for livestock
supplies, such as animal identification, medical equipment and
veterinarian supplies. Additional IMI web sites include
USVerified.com and AgNetwork.com. CAUTIONARY STATEMENT This news
release contains "forward-looking statements" within the meaning of
the U.S. Private Securities Litigation Reform Act of 1995, based on
current expectations, estimates and projections that are subject to
risk. Forward- looking statements are inherently uncertain, and
actual events could differ materially from the Company's
predictions. Important factors that could cause actual events to
vary from predictions include those discussed in our SEC filings.
Specifically, statements in this news release about growth of
revenue and traffic, the impact and efficacy of, and demand for,
the Company's products and services in the marketplace, and the
introduction of new online services, are forward-looking
statements. Readers should not place undue reliance on these
forward-looking statements. The Company assumes no obligation to
update its forward-looking statements to reflect new information or
developments. For a more extensive discussion of the Company's
business, please refer to the Company's SEC filings at
http://www.sec.gov/. DATASOURCE: Integrated Management Information
CONTACT: John Saunders, Chief Executive Officer, +1-303-895-3002;
or Jay Pfeiffer, Pfeiffer High Investor Relations, Inc.,
+1-303-393-7044 Web site: http://www.imiglobal.com/
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