Marketron to Provide TV Traffic and Business Intelligence Solutions to Entravision
07 6월 2005 - 10:30PM
PR Newswire (US)
Marketron to Provide TV Traffic and Business Intelligence Solutions
to Entravision Group Signs Multi-Year Deal Extending Inventory
Management Software License; Corporate Management Gains Instant
Views of Revenue & Inventory Across 40+ TV Stations BURLINGAME,
Calif., June 7 /PRNewswire/ -- Marketron International today
announced it will provide inventory management and business
intelligence solutions to the Entravision Communications
Corporation television group. More than forty of Entravision's
television stations will manage their advertising inventory and
billing with Marketron TV Traffic. Marketron Business Intelligence
will enable Entravision's corporate managers to tap into sales and
inventory information for individual stations, multiple stations or
the entire group on demand. A long-time Marketron client,
Entravision cited Marketron's expertise in broadcast management
solutions and consolidated revenue and inventory reporting as
critical factors in its decision. "Marketron software has long
played a critical role in helping Entravision achieve our
objectives," said Philip Wilkinson, President and Chief Operating
Officer of Entravision. "The station staff members who use
Marketron TV Traffic every day value its remote access
capabilities, electronic workflow and powerful reports. We are
excited about the additional reporting capabilities available to
our corporate staff with the Marketron Business Intelligence
software, using reports we assisted Marketron in designing."
Marketron Business Intelligence presents daily pacing information
alongside budget, forecast and historical results. The fully
customizable revenue reports provide easy data manipulation,
sub-totaling and drill-down capability for any level of analysis at
the click of a button. Sophisticated data mapping and filtering
tools will enable Entravision management to evaluate and rank
performance by multiple criteria including customizable categories
(e.g. Automotive, Telecom and Fast Food), business type (e.g.
National and Local) and revenue type (e.g. Political, NTR and Local
Agency). Reporting consistency measures built into Marketron
Business Intelligence ensure that summary values are accurate. For
example, group-wide advertiser reports account for variations in
advertiser naming (e.g. General Motors vs. GM) across multiple
stations. "We are honored that Entravision has decided to extend
and expand its partnership with Marketron," said Mike Jackson, CEO
of Marketron International. "We developed Marketron Business
Intelligence to help broadcasters maximize accountability and
performance across the entire group. With more than 40 television
stations, Entravision is sure to exact immediate and ongoing
benefits from the combination of Marketron TV Traffic and Marketron
Business Intelligence." About Marketron TV Traffic Built for
multi-station and multi-market operating environments, the
Marketron TV Traffic solution reduces redundant data entry,
optimizes inventory and increases revenues. It stores all station
advertising revenue and inventory data in a single system and
creates electronic workflow between departments. Entravision
outsources management of its Marketron system hardware and software
to Marketron's hosting service. Launched in 2000, Marketron Hosting
currently serves more than 40 broadcast groups and 5,000 individual
subscribers. It provides anytime, anywhere system access, enabling
Entravision staff to work productively from any computer with an
Internet connection. Implementations are fast and easy as there is
no proprietary desktop software to install or update. Marketron
Hosting's enterprise-grade protections include best-in-class system
hardware, expert IT maintenance, top-shelf data security and
disaster recovery. About Marketron International Marketron
International is a leading provider of broadcast management
solutions for the Radio, TV and Cable industries. Marketron's fully
integrated suite of sales, traffic, finance and business
intelligence solutions automates workflow from proposal to billing,
enabling groups to optimize inventory and increase revenues. Today,
1,600 broadcasters in North America license Marketron solutions.
Marketron International is headquartered in Burlingame, Calif.,
with five offices across North America. The company is privately
held and its investors include Darwin Group, Internet Capital
Group, Pisces Group and Rosewood Capital. For more information,
please visit http://www.marketron.com/. DATASOURCE: Marketron
International CONTACT: Lauren Carpenter of Marketron International,
office, +1-650-548-2230, or mobile, +1-415-816-5419, or Web site:
http://www.marketron.com/
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