TORONTO, June 26 /PRNewswire-FirstCall/ -- MyScreen Mobile, Inc. ("MyScreen") (Pink Sheets: MYSL, Frankfurt: WICI), today announced that it has appointed Media Profile as its agency of record for public relations and investor relations services. Media Profile will provide full investor relations services, plus strategic public relations counsel for MyScreen's global marketing and communications efforts. "MyScreen is poised to revolutionize the mobile communications industry with an innovative marketing and advertising tool that is attractive to subscribers, advertisers and wireless carriers," said Christine Barisheff, Vice President, Communications of MyScreen. "Media Profile is the right fit for us. They have a solid understanding of the mobile communications industry and a solid financial communications track record that will help facilitate our growth internationally." About Media Profile Media Profile is one of Canada's largest full service public relations firms, providing the highest standard of communications planning and execution to leading corporations, the public sector and not-for-profit organizations. Media Profile is based in Toronto, with offices in Vancouver and Montreal, and is a member of Public Relations Organisation International, a global network of independent public relations agencies who manage international brands and global PR programs. In 2007, Media Profile was awarded the "Best Large PR Agency" award by the Toronto Chapter of the International Association of Business Communicators. About MyScreen MyScreen (Pink Sheets: MYSL, Frankfurt: WICI) is an innovative marketing and advertising tool within the mobile communication industry, establishing both a permission and incentive-based marketing model that allows mobile subscribers to be compensated for allowing targeted advertisements to appear on their cell phone or mobile device in the form of images, SMS and video at the end of a call. MyScreen is now strategically positioned to launch in any market globally. Advertisers wishing to participate should contact the advertising department at ; users wishing to become part of the launch are invited to pre-register at http://www.myscreen.com/. This press release contains "forward-looking" statements within the meaning of Section 21A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 as amended. Such statements involve certain risks and uncertainties associated with an emerging company. Actual results could differ materially from those projected in the forward-looking statements as a result of risks and other uncertainties affecting the company, including those discussed in MyScreen Mobile reports and other documents filed with the U.S. Securities and Exchange Commission. DATASOURCE: MyScreen Mobile, Inc. CONTACT: Danielle Restivo, Account Director, Media Profile, , (416) 504-8464

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