FlexiContent To Boost Op Rev during World Cup


 

TIDMESG 
 
 
eServGlobal Limited 
11 June 2010 
 
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eServGlobal's FlexiContent To Boost Operator Revenue During World Cup 
Paris, June 10, 2010 
 
eServGlobal Limited (LSE: ESG & ASX: ESV), a provider of smarter transaction 
management solutions in Charging, Payment, Retention and Network Services, has 
announced that its FlexiContent Services will be available through over a dozen 
operators during the 2010 soccer world cup in South Africa. 
 
Commencing June 11, the world cup is expected to attract the attention of over 1 
billion mobile subscribers, many wanting the all important 'live scores' on 
their mobile phone. FlexiContent allows operators to quickly capitalize on 
subscriber needs during popular events by providing the much sought-after 
information and entertainment tools. 
 
Launched earlier this year at the Cup of African Nations with 12 regional Orange 
Group affiliates, eServGlobal's FlexiContent allows operators to generate new 
revenue during major events. It is a carrier-grade service that uses a rapid 
application development environment allowing operators to offer innovative 
content and two way message-based services without any set-up costs. Operators 
can use sporting competitions, TV shows and other current events to encourage 
subscriber usage of premium SMS services. 
 
FlexiContent includes Games & Information Services, allowing subscribers to use 
Premium SMS to access match progress reports and results in REALTIME. 
FlexiContent also includes a variety of games, such as Instant Win, Predict & 
Win and Credit Goal, where subscribers play for airtime or financial rewards. 
Revenue is created through customers' Premium SMS transactions. 
 
FlexiContent also includes the Closed User Group Chat tool, where subscribers 
can SMS chat with selected friends about the competition and upcoming games. 
Once someone is added to the group they can invite other subscribers, 
encouraging increased ARPU (average revenue per user) through friendly 
competition. 
 
Due to the platform's capability during previous events (revenue creation, 
network entertainment and customer stimulation), twelve service providers have 
selected to offer FlexiContent services during this year's world cup. 
 
Craig Halliday, COO, eServGlobal, said "We are extremely pleased with 
FlexiContent's early popularity and look forward to delivering our new MMS 
service, where subscribers can ask to see the winning goal after the game, 
immediately after the first match on June 11." 
 
About eServGlobal 
eServGlobal provides solutions for Smarter Transaction Management, driving more 
value from each telecom transaction. 
 
We enable new business models for tomorrow, while maximizing our customers' 
investments today. Mobile, fixed, internet and multi-play communications 
providers use our world-leading, real-time capabilities to significantly 
increase revenues, customer loyalty and expenditure efficiency. 
 
Today more than 80 customers, in over 50 countries, perform over 2.4 billion 
transactions per day using our solutions. eServGlobal has the largest convergent 
charging and payments installed bases in the world. 
 
Our customers drive our solutions, which we then rapidly develop and deploy. 
This customer led approach to our business enables our customers to quickly 
create and launch new services and personalized, real-time promotions to lead 
and innovate in their markets. 
 
eServGlobal specializes in agile convergent charging and rating, mobile payment 
and retention solutions. Our HomeSend solution is the only GSMA endorsed 
mobile-centric international remittance hub, allowing operators rapid access to 
this lucrative market. 
 
With 16 offices globally we provide flexible end-to-end solutions with ongoing 
product development and worldwide implementation and support services. 
 
eServGlobal is listed on the Australian Securities Exchange (ESV) and the London 
Stock Exchange AIM (ESG). More information can be found at: www.eservglobal.com 
 
For further information, please contact: 
+--------------------------------------------+-------------------------+ 
| eServGlobal                                | www.eservglobal.com     | 
+--------------------------------------------+-------------------------+ 
| Sally Bennett, Communication Manager       | T: +33 1 46 12 77 46    | 
| sally.bennett@eservglobal.com              | F: +33 1 46 12 77 49    | 
+--------------------------------------------+-------------------------+ 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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