All season long, rally the crew for legendary
adventures (on land and sea) that only start when you Follow the
Captain
NEW
YORK, Sept. 10, 2024 /PRNewswire/
-- Captain Morgan, the Official Spiced Rum Sponsor of the NFL,
is setting sail with the return of 'Follow the Captain,' inviting
crews across America to join in on the most epic scavenger hunt –
with even more legendary adventures and prizes up for grabs all
season long. From the ultimate tailgate at sea (dare we say a
sailgate?), to fire sets from Aminé and other next-level talent, to
the crown jewel of gameday experiences at Super Bowl LIX – Captain
Morgan is spicing up this NFL season and beyond, and the spoils are
as unforgettable as the adventure.
In year two, Captain Morgan is going all out and bringing you
and the crew along for the legendary ride. Getting onboard is
simple - keep an eye out for Captain Morgan icons and QR codes
hidden at bars, liquor stores, stadiums, and even on socials. Each
code is a gateway to adventure… spot it, scan and head to
FollowTheCaptain.com for an interactive expedition to chart
your own 'Follow the Captain' journey.
"The momentum continues to grow in our fourth year as the
Official Spiced Rum Sponsor of the NFL, we're going even bigger by
showing up in all the places that matter the most to fans,"
said Anne Nosko, VP, Captain
Morgan. "With the exciting return of 'Follow The Captain',
we're not stopping at gameday — we're tapping into major moments in
culture from now to Super Bowl LIX and beyond, with epic
partnerships and legendary adventures, and we can't wait for fans
to join us on the journey."
As part of its iconic return, 'Follow The Captain' will kick
things off with a gameday celebration like no other. On
September 26, Captain Morgan is
taking fandom and fun to the high seas when it drops anchor in NYC,
rallying crews to cruise the Hudson with Super Bowl XLVI
champion Victor Cruz. Not
your typical tailgate, this action-packed 'sailgate' is the
ultimate destination for Big Blue fans. Unbeatable seascape views,
expertly crafted Captain Morgan cocktails and onboard challenges to
unlock even more surprises… Plus, the highlight of the night? A
legendary performance from rap superstar Aminé to chart the
course for a season of adventure. Run, don't walk to
FollowTheCaptain.com to score a spot on deck for you and
your crew.
"With Captain Morgan, legendary adventure is what you get,
and I'm pumped to kick off this epic journey by celebrating gameday
with my crew in the sickest way possible," said Victor Cruz. "We're going all out. Want
in? You know what to do—Follow the Captain and get ready to set
sail."
As the season unfolds, Captain Morgan is putting its Captain
spin on everything from Friendsgiving (ahem,
Crewsgiving), to a can't-miss, limited-edition merch
collab that will have the whole crew looking the part. And there's
even more goods up for grabs because Captain Morgan is bringing
fans closer to the action than ever before. Select winners can
score behind the scenes tours of legendary sports
stadiums/facilities, VIP meet and greet with a NFL Legend, top-tier
field, court, or rink-side seats to see their favorite teams
face-off, and a chance to live out their NFL dreams IRL with their
very own on-field Combine. But, the ultimate treasure awaits those
who Follow the Captain all the way down to NOLA to the biggest
stage in sports with a trip to Super Bowl LIX.
And as the season reaches its peak, Captain Morgan is gearing up
to make waves in New Orleans
during Super Bowl LIX. Rumor has it, Captain Morgan might just be
adding a little extra spice to one of the most iconic streets in
the city, ensuring that the spirit of the Big Easy is infused with
the bold energy of Captain Morgan. Keep your eyes peeled, because
this celebration is set to be one for the books.
For Captain Morgan, gameday goes beyond the NFL, which is why
fans will catch Captain Morgan showing up at and around football
gamedays all weekend long, docking at pregame celebrations and
events to bring its signature spiced-up energy to traditional
tailgates. Whether you're raising a toast on deck, or dominating
cornhole, every stop is a chance to create unforgettable memories…
and you never know who will show up to help rally the crew.
More legendary adventures are on the horizon, so be on the
lookout for a fleet of ships charting the virtual high seas,
dropping hints about where Captain Morgan is dropping anchor next.
Stay in the know about all the latest adventures ahead by following
Captain Morgan on Instagram (@CaptainMorganUSA) and X
(@CaptainMorganUS).
NO PURCHASE NECESSARY. Open only to legal residents
of the 50 United States and Washington,
DC. For Grand Prize trips, one must be 25 years or
older; for all other Prizes, one must be 21 years or
older. Void where prohibited. Sweepstakes starts 8/27/24 @ 12:00 a.m.
ET and ends 3/5/25 @
11:59:59 p.m. ET subject to entry
deadlines for random drawings for specific prizes. Scanning QR Code
will not result in entry; after scanning QR Code, user must
access mobile website via provided link, and then complete and
submit entry form with name, e-mail address, other required contact
information and choice of participating pro sports team from
provided list (which will determine prize if verified as a winner;
to be eligible to win 2nd Prize, an NFL team must be
selected). TO ENTER WITHOUT SCANNING QR CODE, go to
www.captainmorgan.com/followthecaptain and complete and submit
entry form with choice of participating pro sports team. Limit 1
entry per person. ALCOHOL IS NOT PART OF ANY PRIZE. See
Official Rules at website for full details, including participating
pro sports teams, prizes/prize restrictions, entry deadlines for
random drawings and odds of winning. Sponsor: Diageo Americas,
Inc., New York, NY.
Captain Morgan Rum Co., New York,
NY.
DRINK RESPONSIBLY. CAPTAIN'S ORDERS!
© 2024 NFL Properties LLC. All NFL-related trademarks are
trademarks of the National Football League. Sweepstakes not
sponsored or offered by the National Football League.
About Captain Morgan
Captain Morgan is the number one selling spiced rum in the U.S.
Captain Morgan encourages everyone 21+ to spice it up by bringing
our flavor to every occasion. The Captain Morgan portfolio includes
CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple
Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof
Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver
Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple
Rum and CAPTAIN MORGAN Sliced. For
more information, visit www.CaptainMorgan.com.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Instagram
for news and information about Diageo North America:
@Diageo_NA.
Media Contacts
TAYLOR
CaptainMorganTeam@TaylorStrategy.com
Michelle Gattenio, DIAGEO
Michelle.Gattenio@diageo.com
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SOURCE Diageo
