Marimekko opens flagship store in Copenhagen
05 10월 2023 - 9:30PM
Marimekko opens flagship store in Copenhagen
Marimekko Corporation, Press Release 5 October 2023 at 3.30 p.m.
EEST
Marimekko opens flagship store in
Copenhagen
Leading Finnish design house Marimekko opens a new flagship
store in Copenhagen on Friday 6 October 2023. The brand’s new
experiential retail space is located in one of the city’s fashion
districts, at Pilestraede 29. The upstairs of the store hosts a
studio for part of Marimekko’s design team, making the space the
true heart of Marimekko in Copenhagen.
The Copenhagen flagship store represents the dynamic store
concept that Marimekko launched in New York at the end of 2022
followed by the newly refurbished flagship store in Stockholm. The
unique design of the space is a tribute to Marimekko’s
world-renowned art of printmaking and embodies the brand’s
optimistic and creative lifestyle philosophy. The flagship store
features a curated assortment of Marimekko’s lifestyle products
such as fashion, bags and accessories, and offers customers ever
evolving visual experiences, various community events and
activations as well as personal and expert service, for which
Marimekko has been known since the company’s beginnings.
“Marimekko has a long history in Denmark and with the new
flagship store we are able to showcase both our existing and new
customers our updated, modern take on the joyful Marimekko
lifestyle brand. The new flagship is designed to be the heart of
the Marimekko brand culture in Copenhagen, increasing awareness,
deepening the customer experience, and bolstering omnichannel sales
in Scandinavia. With Copenhagen representing one of the key cities
in the global fashion and design industry, the store will support
building brand awareness and positioning also more widely in Europe
in line with our growth strategy,” says Noora Laurila, Senior Vice
President, Sales, Region West at Marimekko.
“Our new Copenhagen flagship store inspires our customers with
its creative and experiential retail concept and upstairs also
houses part of our design team. This perfectly reflects our
approach of positioning creativity in the center of everything we
do at Marimekko,” continues Rebekka Bay, Creative Director at
Marimekko.
During the strategy period of 2023–2027, Marimekko focuses on
scaling its business and growth, especially in international
markets. Northern Europe is one of Marimekko’s key markets and
Marimekko approaches its market areas through key cities, such as
Copenhagen.
Photos of the Copenhagen flagship store are available on
Marimekko Media Bank.
Further information: Lotta Roitto, Marimekko Communications Tel.
+358 9 7587 233 lotta.roitto@marimekko.com
DISTRIBUTION: Key media
Marimekko is a Finnish lifestyle design company renowned for its
original prints and colors. The company’s product portfolio
includes high-quality clothing, bags and accessories as well as
home décor items ranging from textiles to tableware. When Marimekko
was founded in 1951, its unparalleled printed fabrics gave it a
strong and unique identity. In 2022, the company's net sales were
EUR 167 million and comparable operating profit totaled EUR 30.4
million. Globally, there are roughly 150 Marimekko stores, and
online store serves customers in 35 countries. The key markets are
Northern Europe, the Asia-Pacific region and North America. The
Group employs about 460 people. The company’s share is quoted on
Nasdaq Helsinki Ltd. www.marimekko.com
Marimekko Oyj (LSE:0JX9)
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