DALLAS, Oct. 2, 2012 /PRNewswire/ -- Sakar
International, a leading manufacturer of tech, toy and consumer
electronics products, today announced a licensing agreement with
Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc., (Nasdaq: ATVI) to create a
line of accessories that feature the newest heroes from
Skylanders Giants. The accessories will hit the shelves of
Toys "R" Us this fall in the United
States and Canada.
Launching in October and one of this fall's most hotly
anticipated titles, Skylanders Giants is the sequel to
Skylanders Spyro's Adventure®, the #1 Selling Console and
Handheld Title Of 2012*. Both titles merge the physical and virtual
realms with innovative "smart" toys that kids can bring to life in
the gaming adventure world of Skylands. Skylanders Giants
introduces 16 new characters and a raft of technological and
gameplay innovations that create even more opportunities for
collaborative and competitive play.
"Activision's Skylanders Spyro's Adventure and
Skylanders Giants games are an innovation among video games
that melds the online world with real toys that kids can touch and
feel. It's that unique experience that's made Skylanders Spyro's
Adventure one of the most popular video game titles today, and
we are thrilled to be a part of the phenomenon," says Liza Abrams, VP Licensing, Sakar. "Our
accessories and electronics toys will give fans another opportunity
to have fun with adventurous and mighty heroes in the world of
Skylands."
Sakar's new line of Skylanders Giants products include a
selection of cases for portable devices, an alarm clock radio with
dock, molded earbuds and headphones, walkie talkies, night vision
goggles and more.
"We are thrilled to be partnering with Sakar and believe that
their strength in the electronics and accessories product
categories will be a perfect complement to the exciting world of
Skylands," says Ashley Maidy, head
of Global Licensing & Partnerships at Activision Publishing,
Inc.
*According to NPD, GfK Chartrack, and Activision internal
estimates, based on revenue, inclusive of accessory packs and
figures, worldwide between January and June
30, 2012.
About Sakar International
Sakar International Inc. designs and manufactures a wide range
of technology, toy, and consumer electronic products. Founded in
1977, the company is the manufacturer of Vivitar camera equipment
and accessories, a market leader in youth electronics and a
producer of licensed products for leading consumer brands. Products
range from digital cameras and camcorders with related accessories
to computer, iPod, GPS and gaming accessories, binoculars, MP3
players, clock radios, gift and toy electronics. The company is
privately held and headquartered in Edison, N.J. For more information, visit
www.sakar.com.
About Activision Publishing, Inc.
Headquartered in Santa Monica,
California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products. Activision maintains operations
in the U.S., Canada, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia, China and the region of Taiwan. More information about Activision and
its products can be found on the company's website,
www.activision.com.
SOURCE Sakar International