Intercept Music, Wholly Owned Subsidiary of Sanwire Corporation, Expands Partnership with Reggae Music Influencer, Tanto Irie
Los
Angeles, CA -- May 21, 2020 -- InvestorsHub NewsWire
-- Intercept Music, Inc. ("Intercept"), a SaaS
entertainment-technology company and wholly owned subsidiary of
Sanwire Corporation (“Sanwire” or
“Company”) (OTC
Pink: SNWR), has expanded the role of current brand ambassador
Tanto Irie to include personalized coaching services as a Music
Pro. Mr. Irie is a renowned figure within the reggae music
community, and as an Intercept Music Pro, he presents a significant
revenue opportunity among the up-and-coming artists in the genre
who are core to Intercept’s model.
Honored with a Lifetime Achievement Award by the
International Reggae & World Music Awards, Mr. Irie is a
prolific producer and internationally syndicated, on-air host
focused on reggae and tropical music. He first emerged as a radio
DJ in the early 1980s and was instrumental in breaking or promoting
the careers of such acts as the Marley Brothers, Shaggy, Beenie
Man, Sanchez, and many, many more.
He is
the founder of Reggae Runnins, a diverse entertainment company
offering services including live on-air studio and remote
broadcasts, concert and festival bookings, and producing and
promoting reggae artists. He stays intimately connected with
emerging and established artists as the host of the Reggae Runnins
radio program, carried by Cox Radio and originating as the #1 show
on Florida’s #1 urban station, HOT105 FM. As a brand ambassador, he
has already brought a meaningful number of independent artists to
the Intercept Music roster.
Starting in the third quarter of 2020, the
hundreds of artists who reach out to Mr. Irie annually will be able
to book one-on-one music and career coaching sessions with him,
directly on the Intercept Music website. Until now, it was
virtually impossible for independent artists to gain access to
industry professionals of the caliber of Intercept’s Music Pros.
These music experts, artists and influencers have amassed a
collective 100-plus Grammy Awards and other industry recognitions,
and generated more than $500 million in album sales. Music Pros are
available to the entire Intercept Music roster of artists for
individualized coaching sessions, as on optional add-on
service.
“In
the tight world of reggae and tropical music, Mr. Tanto Irie’s
influence can make the difference between a mega-hit and a dud.
He’s the definition of credibility in the reggae world and we are
fortunate to have that reputation now reflecting on us,” said Tod
Turner, President of Intercept Music. “With his guidance and our
promotion and marketing systems, independent artists have a solid
recipe for success in pursuing their music
careers.”
About Intercept Music,
Inc.
Intercept Music, Inc. is an entertainment
technology company with an online
platform dedicated to helping millions of global independent
artists effectively promote their music and distribute it worldwide
to hundreds of digital stores and every major streaming platform,
including Spotify, Apple Music, Amazon Music, Pandora and Google
Music. In addition to powerful DIY social media marketing and
promotional tools available on a monthly subscription model,
Intercept’s upgraded ambassador program also enables artists to
accelerate their careers with individualized coaching sessions,
which can be booked directly on the
website.
With
the soul of an artist, Intercept sells and markets its product
offerings thru Software as a Service (“SaaS”) model. There are
currently an estimated 12 million independent artists (i.e., those
not signed to major labels) worldwide, and independent music is the
fastest-growing sector by revenue in the music industry. The
independent music market generated $1.6 billion in 2019 and is
projected to grow 32% in 2020 to $2.1 billion, accounting for up to
10% of the global music industry. Intercept's software platform
delivers an unsurpassed combination of distribution, marketing and
expert coaching, empowering artists to connect with new audiences,
measure their results and distribute and monetize their music like
never before. For more information, visit interceptmusic.com.
About Sanwire
Corporation
Sanwire Corporation
(OTC
Pink: SNWR), a diversified company with a focus on the
entertainment industry, has been involved in aggregating
technologies for a number of years. We look for opportunities in
fragmented markets, where technology can be applied to consolidate
services into a single platform of delivery. Our current focus is
advanced entertainment technologies. For more information,
visit sanwirecorporation.com.
For
further inquiries, contact ir@sanwirecorporation.com,
casper.casparian@interceptmusic.com,
or (424) 835-0833.
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Statement:
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Securities Act of 1934, as amended. All statements regarding our
expected future financial positions, results of operations, cash
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future events or otherwise.
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