ILXP International Luxury Products Inc (PK)

ILXP (Pink Sheets:ILXP), a growing luxury goods manufacturer, is pleased to announce the debut of the Julien Coudray 1518 ๏ฟฝhaute horlogerie๏ฟฝ ultra-luxury watch. ILXP๏ฟฝs wholly-owned subsidiary, Julien Coudray SA, will launch several limited edition models at Baselworld 2008. This event will introduce the line to the luxury watch community and mark the company๏ฟฝs debut at Baselworld. Coudray๏ฟฝs proprietary movement was designed and created by noted watchmaker Dominique Loiseau. ๏ฟฝWe are pleased to be on track with our roll-out plan, first announced in July, 2007,๏ฟฝ said Yves Buchenel, Julien Coudray๏ฟฝs president. ๏ฟฝBaselworld 2008 will provide a platform for the introduction of our distinctive brand and unique models.๏ฟฝ Julien Coudray 1518 takes its name from the world's oldest known watchmaker, who in 1518, delivered two daggers inset with miniature clocks to King Louis XII and Francois I. Edward H. Bohlin, ILXP๏ฟฝs other wholly-owned luxury goods subsidiary, reported record results for 2007. Sales grew 19% over the prior year. ๏ฟฝThe rebirth of Bohlin continues to gather momentum,๏ฟฝ said David Marold, Bohlin๏ฟฝs President. Even more significant was the 150% jump in profits. ๏ฟฝWe are pleased with our progress in restoring the luster to this 85 year-old distinctive American brand. Simply put, more customers are buying more goods at higher prices.๏ฟฝ While sales of Bohlin๏ฟฝs signature line of leather and silver accessories continues to grow, the addition of the Bohlin line of luxury watches has raised the company profile as well as increased revenues and margins. ๏ฟฝBohlin has benefited from the Swiss watchmaking infrastructure and know-how of Julien Coudray, SA,๏ฟฝ said Marold. ๏ฟฝWe are manufacturing distinctly American luxury watches in Switzerland, offering quality that surpasses most American brands,๏ฟฝ Marold continued. Bohlin๏ฟฝs luxury watch segment grew approximately 50% last year. The company introduced new models at the end of the 4th quarter, featuring a new automatic and a 40mm chronograph. ILXP is a supplier of luxury watches, including the Julien Coudray 1518, exclusive luxury, 'haute horlogerie' timepieces comparable to the finest Swiss brands. The company is also the major supplier of luxury western style watches and accessories under the prestigious Edward H. Bohlin brand. ILXP's wholly owned subsidiary, Edward H. Bohlin, is arguably the most famous and highly regarded name in upscale western luxury goods, with an 85-year tradition of fine silver and leather goods, from buckles to hand-finished saddles. Its signature designs and hand-engraved pieces have been worn by famous personalities such as Ronald Reagan, Ralph Lauren, Kevin Costner, Russell Crowe, Robert Wagner and John Wayne. Its buckles are prominently featured in television and film, most recently in "The Horse Whisperer," worn by Robert Redford and "All the Pretty Horses," worn by Matt Damon. Bohlin is also a prestige name in brand-conscious Japan. ILXP is headquartered in Dallas, Texas, and maintains European offices in Biel and Z๏ฟฝrich, Switzerland.