PNI Digital Media Shares to Trade on Toronto Stock Exchange

PNI Digital Media (TSX VENTURE:PN)(OTCBB:PNDMF), ("PNI" or the "Company"), the leading innovator in online and in-store digital media solutions for retailers, announced that its application to move from the TSX Venture Exchange (TSX-V) to the Toronto Stock Exchange (TSX) has been approved.

Shares in PNI Digital Media will commence trading on the TSX under the Company's existing trading symbol "PN" when the market opens on Tuesday, October 18th, 2011. At that point, the Company's shares will no longer trade on the TSX-V.

No action is required on behalf of shareholders.

"Our listing on the Toronto Stock Exchange is another successful milestone in PNI's evolution," said Kyle Hall, Chief Executive Officer of PNI Digital Media. "The TSX is a highly-regarded exchange, and we look forward to the increased visibility that our graduation to the TSX will deliver to the Company and to our shareholders."

About PNI Digital Media- PNI Digital Media operates the PNI Digital Media Platform, which provides transaction processing and order routing services for major retailers. The PNI Digital Media Platform connects consumer-ordered digital content, whether from online, in-store kiosks, desktop software or mobile phones, with retailers that have on-demand manufacturing capabilities for the production of personalized products such as photos, photo books, photo calendars, business cards and stationery. PNI Digital Media successfully generates millions of transactions each year for retailers and their thousands of locations worldwide.

Further information on our company can be found at www.pnimedia.com.

The statements that are not historical facts contained in this release are forward-looking statements that involve risks and uncertainties. PNI Digital Media's actual results could differ materially from those expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in technology, employee retention, inability to deliver on contracts, failure of customers to continue marketing the online solution, competition, general economic conditions, foreign exchange and other risks detailed in the Company's annual report and other filings. Additional information related to the Company can be found on SEDAR at www.sedar.com and on the SEC'S website at www.sec.gov/edgar.shtml. The information contained herein is subject to change without notice. PNI Digital Media shall not be liable for technical or editorial errors or omissions contained herein.

PNI Digital Media relies upon litigation protection for "forward-looking" statements.

The TSX has neither approved nor disapproved the information contained in this release. Neither TSX nor its Regulation Services Provider (as that term is defined in the policies of the TSX) accepts responsibility for the adequacy or accuracy of this release.

Contacts: PNI Digital Media Simon Cairns Investor Relations and Press Contact 866-544-4881ir@pnimedia.comwww.pnimedia.com

Pni Digital Media Inc. (TSXV:PN)
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