The Western Union Company (NYSE:WU), a leader in global payment
services and Global Partner of the UEFA Europa League, and the
Western Union Foundation today announced they will collaborate with
UNICEF, the world’s leading international children’s organization.
Western Union’s PASS Initiative turns every successful pass in the
UEFA Europa League competition into funding that supports education
for young people around the world.
The PASS Initiative is fronted by former international football
star Patrick Vieira. It started during the Group Stage of the UEFA
Europa League Season 2012-13, which kicked off on September 20,
2012. The season concludes May 15, 2013 with the UEFA Europa League
Final 2013 between Chelsea FC and SL Benfica at the Amsterdam
ArenA.
The PASS Initiative is expected to run for the three years of
Western Union’s sponsorship of the UEFA Europa League until 2015.
Through the program, Western Union is committed to supporting
education in select countries around the world.
The collaboration with UNICEF will initially focus on education
programs in Nigeria, Jamaica and Turkey. Funding will support
UNICEF projects, including teacher training and curriculum
development; financial literacy, vocational and life skills
training for adolescents; school improvements; and more. Western
Union Foundation grants will enable UNICEF to scale these
interventions, aiming to provide access to one million days of
education for children.
On the evening of the UEFA Europa League Final 2013, Chelsea FC
and Nigeria striker Victor Moses, who’s so far contributed 161
passes, said: “Western Union’s PASS Initiative has done a great job
in helping bring education to even the most underprivileged
countries, and I've been honored to be a part of such a fantastic
campaign. The UEFA Europa League is a massive tournament and
we’re all looking forward to what should be a great final.”
“We are grateful for Western Union’s continued support of
UNICEF,” said Tim Hunter, International Fundraising Director at
UNICEF. “This expanded commitment to education will help UNICEF
invest in training teachers, and provide vocational and life skills
guidance to improve young people’s chances of completing school and
successfully transition into the workplace as adults. We are proud
to work with Western Union to help more children access a quality
education and transform their lives.”
“Moving money for better is at the heart of what we do, and
education is one of the main reasons our customers send money,”
said Diane Scott, Executive Vice President, Chief Product and
Marketing Officer, Western Union, and a member of the Western Union
Foundation Board of Directors. “PASS harnesses the power of
football to raise awareness of unmet educational needs, and with
UNICEF we can impact the lives of secondary school students around
the world.”
“Where I come from, opportunities for a quality education are
rare,” explained Vieira, the former AS Cannes, AC Milan, Arsenal
FC, Juventus FC, FC Internazionale Milano, Manchester City FC and
French international player. Vieira is currently football
development executive at Manchester City FC. “Football was my
ticket to success, but for the vast majority of young people,
education is the key that allows them to become whatever they want
to be. That’s why I support this campaign. It will benefit
students, teachers and schools in places like Senegal, where I was
born and lived until moving to France at the age of eight.”
In support of PASS, Western Union has been carrying out a
marketing and communications program for its customers and UEFA
Europa League fans from around the world. Fans can learn more
at www.wu-pass.org or join the conversation on Twitter
@wu_pass.
About Western Union
The Western Union Company (NYSE:WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. As of
March 31, 2013, the Western Union, Vigo and Orlandi Valuta branded
services were offered through a combined network of approximately
515,000 Agent locations in 200 countries and territories. In 2012,
The Western Union Company completed 231 million
consumer-to-consumer transactions worldwide, moving $79 billion of
principal between consumers, and 432 million business payments. For
more information, visit www.westernunion.com.
About the Western Union Foundation
The Western Union Foundation is dedicated to creating a better
world, where the ability to realize dreams through economic
opportunity is not just a privilege for the few but a right for
all. With The Western Union Company, its employees, Agents and
business partners, The Western Union Foundation works to realize
this vision by supporting education and disaster relief. Since its
inception, The Western Union Foundation has committed more than
$85.2 million in grants and other giving to 2,591 nongovernmental
organizations in more than 130 countries. To learn more, visit
www.westernunionfoundation.org.
About Western Union’s UEFA Europa League Sponsorship
In July 2012, Western Union announced a three year deal as the
new Global Partner and the Presenting Sponsor of the UEFA Europa
League. This sponsorship of the world’s largest club competition,
comprising 193 professional football teams from 53 countries,
provides Western Union with a unique opportunity for worldwide
brand visibility, with the competition broadcast in more than 200
countries and territories, and enjoying a global live match unique
reach of 634 million per season. This will allow Western Union,
with its extensive network of approximately 515,000 Agent locations
in over 200 countries and territories, to engage its customers and
Agents in the excitement of the UEFA Europa League. The agreement
also provides video, digital and social media content
opportunities, and use of the UEFA Europa League brand assets. This
partnership will run to the UEFA Europa League Final in 2015.
About UNICEF
UNICEF works in more than 190 countries and territories to help
children survive and thrive, from early childhood through
adolescence. The world’s largest provider of vaccines for
developing countries, UNICEF supports child health and nutrition,
good water and sanitation, quality basic education for all boys and
girls, and the protection of children from violence, exploitation
and AIDS. UNICEF is funded entirely by the voluntary contributions
of individuals, businesses, foundations and governments. For more
information about UNICEF and its work
visit: www.unicef.org.
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